Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
UTAR’s Master of Strategic Communication is designed to focus on the higher-level concepts and strategies that cut across disciplines to meet the flexible thinking needed in today’s media environment. This thinking requires practitioners who can design, manage, and launch communication campaigns that integrate a variety of public relations, advertising, journalism and marketing techniques. As the world of communications is not slowing down, your career should not also. Therefore, join us at UTAR with our Master of Strategic Communication as we empower communicators who are versatile to successfully move on to a variety of fulfilling careers, applying the strategic communication principles and skills they have learned to business, government, politics, social justice, entertainment and health among others.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
UTAR’s Master of Strategic Communication is designed to focus on the higher-level concepts and strategies that cut across disciplines to meet the flexible thinking needed in today’s media environment. This thinking requires practitioners who can design, manage, and launch communication campaigns that integrate a variety of public relations, advertising, journalism and marketing techniques. As the world of communications is not slowing down, your career should not also. Therefore, join us at UTAR with our Master of Strategic Communication as we empower communicators who are versatile to successfully move on to a variety of fulfilling careers, applying the strategic communication principles and skills they have learned to business, government, politics, social justice, entertainment and health among others.
Admission Requirements
6+
60+
2+
(1) A Bachelor’s Degree in the field or related fields with CGPA of 2.75 and above or equivalent as approved by the Senate; or (2) A Bachelor’s Degree in the field or related fields with CGPA of 2.00 and above but less than CGPA of 2.75, or equivalent as approved by the Senate subject to rigorous internal assessment. (3) Candidates without a Bachelor’s degree in the related fields or relevant working experience must undergo appropriate prerequisite courses determined by UTAR and meet the minimum CGPA set out in (1) to (2).
1 Year
Jan
May
Tuition fees
Domestic
4,363 USD
International
7,094 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Strategic Communication
Kampar Campus, Kampar, Malaysia
12 monthsProgramme duration
7,094 USDTuition Fee/year
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Admission Requirements
(2) A Bachelor’s Degree in the field or related fields with CGPA of 2.00 and above but less than CGPA of 2.75, or equivalent as approved by the Senate subject to rigorous internal assessment.
(3) Candidates without a Bachelor’s degree in the related fields or relevant working experience must undergo appropriate prerequisite courses determined by UTAR and meet the minimum CGPA set out in (1) to (2).
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (6)
Bachelor of Arts (Honours) Chinese Studies
Bachelor of Arts (Honours) Chinese Studies
Bachelor of Arts (Honours) Digital Animation
Bachelor of Arts (Honours) Digital Animation
Bachelor of Arts (Honours) English Education
Bachelor of Arts (Honours) English Education
Bachelor of Arts (Honours) English Language
Bachelor of Arts (Honours) English Language
Bachelor of Arts (Honours) Game Design
Bachelor of Arts (Honours) Game Design
Bachelor of Arts (Honours) Graphic Design and Multimedia
Bachelor of Arts (Honours) Graphic Design and Multimedia
Bachelor of Science (Honours) Architecture
Bachelor of Science (Honours) Architecture
Bachelor of Science (Honours) Game Development
Bachelor of Science (Honours) Game Development
Foundation in Arts
Foundation in Arts
Business and Management (6)
Bachelor of Accounting (Honours)
Bachelor of Accounting (Honours)
Bachelor of Building and Property Management (Honours)
Bachelor of Building and Property Management (Honours)
Bachelor of Business Administration (Honours)
Bachelor of Business Administration (Honours)
Bachelor of Business Administration (Honours) Banking and Finance
Bachelor of Business Administration (Honours) Banking and Finance
Bachelor of Business Administration (Honours) Entrepreneurship
Bachelor of Business Administration (Honours) Entrepreneurship
Bachelor of Business Administration (Honours) Retail Management
Bachelor of Business Administration (Honours) Retail Management
Bachelor of Business Administration (Honours) Risk Management
Bachelor of Business Administration (Honours) Risk Management
Bachelor of Business Administration (Honours) Tourism Destination Marketing
Bachelor of Business Administration (Honours) Tourism Destination Marketing
Bachelor of Commerce (Honours) Accounting
Bachelor of Commerce (Honours) Accounting
Bachelor of Economics (Honours) Financial Economics
Bachelor of Economics (Honours) Financial Economics
Bachelor of Economics (Honours) Global Economics
Bachelor of Economics (Honours) Global Economics
Bachelor of Finance (Financial Technology) with Honours
Bachelor of Finance (Financial Technology) with Honours
Bachelor of Finance (Honours)
Bachelor of Finance (Honours)
Bachelor of International Business (Honours)
Bachelor of International Business (Honours)
Bachelor of Marketing (Honours)
Bachelor of Marketing (Honours)
Engineering and Technology (6)
Bachelor of Computer Science (Honours)
Bachelor of Computer Science (Honours)
Bachelor of Engineering (Honours) Chemical Engineering
Bachelor of Engineering (Honours) Chemical Engineering
Bachelor of Engineering (Honours) Civil Engineering
Bachelor of Engineering (Honours) Civil Engineering
Bachelor of Engineering (Honours) Electrical and Electronic Engineering
Bachelor of Engineering (Honours) Electrical and Electronic Engineering
Bachelor of Engineering (Honours) Electronic Engineering
Bachelor of Engineering (Honours) Electronic Engineering
Bachelor of Engineering (Honours) Electronic and Communications Engineering
Bachelor of Engineering (Honours) Electronic and Communications Engineering
Bachelor of Engineering (Honours) Electronics (Computer Networking)
Bachelor of Engineering (Honours) Electronics (Computer Networking)
Bachelor of Engineering (Honours) Environmental Engineering
Bachelor of Engineering (Honours) Environmental Engineering
Bachelor of Engineering (Honours) Industrial Engineering
Bachelor of Engineering (Honours) Industrial Engineering
Bachelor of Engineering (Honours) Materials and Manufacturing Engineering
Bachelor of Engineering (Honours) Materials and Manufacturing Engineering
Bachelor of Engineering (Honours) Mechanical Engineering
Bachelor of Engineering (Honours) Mechanical Engineering
Bachelor of Engineering (Honours) Mechatronics Engineering
Bachelor of Engineering (Honours) Mechatronics Engineering
Bachelor of Engineering (Honours) Petrochemical Engineering
Bachelor of Engineering (Honours) Petrochemical Engineering
Bachelor of Information Systems (Honours) Business Information Systems
Bachelor of Information Systems (Honours) Business Information Systems
Bachelor of Information Systems (Honours) Digital Economy Technology
Bachelor of Information Systems (Honours) Digital Economy Technology
Bachelor of Information Systems (Honours) Information Systems Engineering
Bachelor of Information Systems (Honours) Information Systems Engineering
Bachelor of Information Technology (Honours) Communications and Networking
Bachelor of Information Technology (Honours) Communications and Networking
Bachelor of Information Technology (Honours) Computer Engineering
Bachelor of Information Technology (Honours) Computer Engineering
Bachelor of Science (Honours) Construction Management
Bachelor of Science (Honours) Construction Management
Bachelor of Science (Honours) Quantity Surveying
Bachelor of Science (Honours) Quantity Surveying
Bachelor of Science (Honours) Software Engineering
Bachelor of Science (Honours) Software Engineering
Bachelor of Technology (Honours) in Electronic Systems
Bachelor of Technology (Honours) in Electronic Systems
Bachelor of Technology (Honours) in Industrial Management
Bachelor of Technology (Honours) in Industrial Management
Life Sciences and Medicine (6)
Bachelor of Business Administration (Honours) Healthcare Management
Bachelor of Business Administration (Honours) Healthcare Management
Bachelor of Chinese Medicine (Honours)
Bachelor of Chinese Medicine (Honours)
Bachelor of Engineering (Honours) Biomedical Engineering
Bachelor of Engineering (Honours) Biomedical Engineering
Bachelor of Medicine and Bachelor of Surgery (M.B.B.S.)
Bachelor of Medicine and Bachelor of Surgery (M.B.B.S.)
Bachelor of Nursing (Honours)
Bachelor of Nursing (Honours)
Bachelor of Physiotherapy (Honours)
Bachelor of Physiotherapy (Honours)
Bachelor of Science (Honours) Agricultural Science
Bachelor of Science (Honours) Agricultural Science
Bachelor of Science (Honours) Biomedical Science
Bachelor of Science (Honours) Biomedical Science
Bachelor of Science (Honours) Biotechnology
Bachelor of Science (Honours) Biotechnology
Bachelor of Science (Honours) Dietetics
Bachelor of Science (Honours) Dietetics
Bachelor of Science (Honours) Microbiology
Bachelor of Science (Honours) Microbiology
Bachelor of Social Science (Honours) Guidance and Counselling
Bachelor of Social Science (Honours) Guidance and Counselling
Bachelor of Social Science (Honours) Psychology
Bachelor of Social Science (Honours) Psychology
Natural Sciences (6)
Bachelor of Science (Honours) Actuarial Science
Bachelor of Science (Honours) Actuarial Science
Bachelor of Science (Honours) Applied Mathematics with Computing
Bachelor of Science (Honours) Applied Mathematics with Computing
Bachelor of Science (Honours) Biochemistry
Bachelor of Science (Honours) Biochemistry
Bachelor of Science (Honours) Chemistry
Bachelor of Science (Honours) Chemistry
Bachelor of Science (Honours) Environmental, Occupational Safety and Health
Bachelor of Science (Honours) Environmental, Occupational Safety and Health
Bachelor of Science (Honours) Financial Mathematics
Bachelor of Science (Honours) Financial Mathematics
Bachelor of Science (Honours) Food Science
Bachelor of Science (Honours) Food Science
Bachelor of Science (Honours) Physics
Bachelor of Science (Honours) Physics
Foundation in Science
Foundation in Science
Social Sciences and Management (6)
Bachelor of Arts (Honours) Journalism in Chinese Media
Bachelor of Arts (Honours) Journalism in Chinese Media
Bachelor of Business Administration (Honours) in Logistics and Supply Chain Management
Bachelor of Business Administration (Honours) in Logistics and Supply Chain Management
Bachelor of Communication (Honours) Advertising
Bachelor of Communication (Honours) Advertising
Bachelor of Communication (Honours) Broadcasting
Bachelor of Communication (Honours) Broadcasting
Bachelor of Communication (Honours) Journalism
Bachelor of Communication (Honours) Journalism
Bachelor of Communication (Honours) Public Relations
Bachelor of Communication (Honours) Public Relations
Bachelor of Corporate Communication (Honours)
Bachelor of Corporate Communication (Honours)
Bachelor of Early Childhood Education (Honours)
Bachelor of Early Childhood Education (Honours)
Bachelor of Media and Creative Studies (Honours)
Bachelor of Media and Creative Studies (Honours)
Bachelor of Public Administration (Honours)
Bachelor of Public Administration (Honours)
Bachelor of Science (Honours) Logistics and International Shipping
Bachelor of Science (Honours) Logistics and International Shipping
Bachelor of Science (Honours) Statistical Computing and Operations Research
Bachelor of Science (Honours) Statistical Computing and Operations Research
Arts and Humanities (6)
Master of Architecture
Master of Architecture
Master of Arts (Chinese Studies)
Master of Arts (Chinese Studies)
Master of Chinese Studies
Master of Chinese Studies
Master of Philosophy - Kampar
Master of Philosophy - Kampar
Master of Philosophy - Sg Long
Master of Philosophy - Sg Long
Business and Management (6)
Master of Project Management
Master of Project Management
Engineering and Technology (6)
Master in Data Management and Analytics (Kampar)
Master in Data Management and Analytics (Kampar)
Master in Data Management and Analytics (Sungai Long)
Master in Data Management and Analytics (Sungai Long)
Master of Engineering (Civil)
Master of Engineering (Civil)
Master of Engineering (Electrical)
Master of Engineering (Electrical)
Master of Engineering (Electronic Systems)
Master of Engineering (Electronic Systems)
Master of Engineering (Mechanical)
Master of Engineering (Mechanical)
Master of Engineering Science - Kampar
Master of Engineering Science - Kampar
Master of Engineering Science - Sungai Long
Master of Engineering Science - Sungai Long
Master of Information Systems
Master of Information Systems
Master of Science (Computer Science)
Master of Science (Computer Science)
Master of Science - Sg Long
Master of Science - Sg Long
Master of Sustainable Construction Management
Master of Sustainable Construction Management
Postgraduate Diploma in Data Management and Analytics (Kampar)
Postgraduate Diploma in Data Management and Analytics (Kampar)
Postgraduate Diploma in Data Management and Analytics (Sungai Long)
Postgraduate Diploma in Data Management and Analytics (Sungai Long)
Life Sciences and Medicine (6)
Master of Medical Science
Master of Medical Science
Master of Medical Science (Chinese Medicine)
Master of Medical Science (Chinese Medicine)
Master of Psychology (Industrial & Organisational Psychology)
Master of Psychology (Industrial & Organisational Psychology)
Natural Sciences (6)
Master of Environmental Technology
Master of Environmental Technology
Master of Mathematics
Master of Mathematics
Master of Science - Kampar
Master of Science - Kampar
Social Sciences and Management (6)
Master of Arts (Communication)
Master of Arts (Communication)
Master of Communication
Master of Communication
Master of Philosophy (Social Science)
Master of Philosophy (Social Science)
Master of Real Estate Development
Master of Real Estate Development
Master of Strategic Communication
Master of Strategic Communication
Full-Time MBA (1)
Master of Business Administration
Master of Business Administration
Master of Business Administration (Corporate Governance)
Master of Business Administration (Corporate Governance)
Master of Business Administration (Corporate Management)
Master of Business Administration (Corporate Management)
Arts and Humanities (6)
Doctor of Philosophy (Chinese Studies)
Doctor of Philosophy (Chinese Studies)
Doctor of Philosophy (Creative Arts)
Doctor of Philosophy (Creative Arts)
Business and Management (6)
Doctor of Philosophy (Economics)
Doctor of Philosophy (Economics)
Doctor of Philosophy - Sungai Long
Doctor of Philosophy - Sungai Long
Engineering and Technology (6)
Doctor of Philosophy (Computer Science)
Doctor of Philosophy (Computer Science)
Doctor of Philosophy (Engineering) - Kampar
Doctor of Philosophy (Engineering) - Kampar
Doctor of Philosophy (Engineering) - Sungai Long
Doctor of Philosophy (Engineering) - Sungai Long
Life Sciences and Medicine (6)
Doctor of Philosophy (Chinese Medicine)
Doctor of Philosophy (Chinese Medicine)
Doctor of Philosophy (Medical Science)
Doctor of Philosophy (Medical Science)
Doctor of Philosophy (Science) - Sungai Long
Doctor of Philosophy (Science) - Sungai Long
Natural Sciences (6)
Doctor of Philosophy (Science) - Kampar
Doctor of Philosophy (Science) - Kampar
Social Sciences and Management (6)
Doctor of Philosophy (Social Science)
Doctor of Philosophy (Social Science)
Doctor of Philosophy - Kampar
Doctor of Philosophy - Kampar