Bachelor of Business Administration (Honours) Retail Management Program By Universiti Tunku Abdul Rahman (UTAR) |Top Universities
  • QS World University Rankings
    801-1000
  • Degree BBA
  • Study Level Bachelors
  • Study Mode On Campus
  • Subject Marketing
  • Duration 36 months
  • Scholarships Yes
  • Start date Jan, May, Oct
As Malaysia continues to grow, the retail industry is set for growth. The management of a shopping mall, from its identity to tenant mix and subsequently to the management of overall shopping mall and tenant relationships, requires special skills and knowledge. Brands to survive and remain competitive in the retail industry, in addition to their marketing and promotional strategies, requires special attention to their display and mechandising decisions. The Bachelor of Business Administration (Honours) Retail Management programme in UTAR emphasises on inculcating strong foundation and innovative application. This programme shapes its students to be analytical and creative in the overall management of retailing. Students will be trained in fundamental areas and eventually progressed to specialised areas concerning retailing. These areas include mechandising , logistics and supply chain management, and customer relationship management.

About University

Established in 2002, Universiti Tunku Abdul Rahman (UTAR) is a leading university in Malaysia with two campuses in the Kampar district of Perak (around 190km from Kuala Lumpur) and in Kajang, Selangor (around 20km from Kuala Lumpur).


Universiti Tunku Abdul Rahman (UTAR) offers over 74 undergraduate degree programs, 31 master’s degree programs,  12 Doctorate programsand 4 Foundation programs in disciplines such as business, engineering, mathematics, creative industries and design, social sciences, education, medicine and Chinese studies. All degree programs are taught in English with the exception of the Chinese Studies programs. Students also have the opportunity to learn a foreign language as an elective course in their undergraduate degree.

Universiti Tunku Abdul Rahman goes beyond imparting technical knowledge. It encourages students to enhance their soft skill competencies through various extracurricular activities such as soft skills development, student entrepreneurship, community projects, sports, and many other character-building events.


It’s also an ideal university for students who are looking for international exposure, experience, and friendship. Malaysia is a unique country with a rich diversity in culture where people interact with cultures from the West, Chinese, Islam, Indian, and Asians. Given this advantage, UTAR incorporates such multi-cultural dimensions into all aspects of its learning, teaching, research and collaboration.

Get social
! Follow Universiti Tunku Abdul Rahman (UTAR) on Facebook