Bachelor of Marketing (Honours) Program By Universiti Tunku Abdul Rahman (UTAR) |Top Universities
  • QS World University Rankings
    801-1000
  • Degree Other
  • Study Level Bachelors
  • Study Mode On Campus
  • Duration 36 months
  • Scholarships Yes
  • Start date Jan, May, Oct
Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc. The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Alibaba.com Global Digital Talent (GDT) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google AdWords Certification through the Google Ignite programme.

About University

Established in 2002, Universiti Tunku Abdul Rahman (UTAR) is a leading university in Malaysia with two campuses in the Kampar district of Perak (around 190km from Kuala Lumpur) and in Kajang, Selangor (around 20km from Kuala Lumpur).


Universiti Tunku Abdul Rahman (UTAR) offers over 74 undergraduate degree programs, 31 master’s degree programs,  12 Doctorate programsand 4 Foundation programs in disciplines such as business, engineering, mathematics, creative industries and design, social sciences, education, medicine and Chinese studies. All degree programs are taught in English with the exception of the Chinese Studies programs. Students also have the opportunity to learn a foreign language as an elective course in their undergraduate degree.

Universiti Tunku Abdul Rahman goes beyond imparting technical knowledge. It encourages students to enhance their soft skill competencies through various extracurricular activities such as soft skills development, student entrepreneurship, community projects, sports, and many other character-building events.


It’s also an ideal university for students who are looking for international exposure, experience, and friendship. Malaysia is a unique country with a rich diversity in culture where people interact with cultures from the West, Chinese, Islam, Indian, and Asians. Given this advantage, UTAR incorporates such multi-cultural dimensions into all aspects of its learning, teaching, research and collaboration.

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