Bachelor of Communication (Honours) Public Relations Program By Universiti Tunku Abdul Rahman (UTAR) |Top Universities
  • QS World University Rankings
    801-1000
  • Degree BComm
  • Study Level Bachelors
  • Study Mode On Campus
  • Duration 36 months
  • Scholarships Yes
  • Start date Jan, May, Oct
UTAR Bachelor of Communication (Honours) Public Relations addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations in Malaysia within a global environment. It emphasises in-depth understanding of communication theories. In terms of application, students will prepare news releases as well as produce audio-visual presentations and media kits. They will learn to organise press conferences, campaign and analyse social media. Students are also introduced to fundamentals of advertising such as copywriting and media planning in order to develop an understanding of the advertising profession and industry. Students are placed under an industrial training programme in companies in the communication industry or in the communication section of various organisations.

About University

Established in 2002, Universiti Tunku Abdul Rahman (UTAR) is a leading university in Malaysia with two campuses in the Kampar district of Perak (around 190km from Kuala Lumpur) and in Kajang, Selangor (around 20km from Kuala Lumpur).


Universiti Tunku Abdul Rahman (UTAR) offers over 74 undergraduate degree programs, 31 master’s degree programs,  12 Doctorate programsand 4 Foundation programs in disciplines such as business, engineering, mathematics, creative industries and design, social sciences, education, medicine and Chinese studies. All degree programs are taught in English with the exception of the Chinese Studies programs. Students also have the opportunity to learn a foreign language as an elective course in their undergraduate degree.

Universiti Tunku Abdul Rahman goes beyond imparting technical knowledge. It encourages students to enhance their soft skill competencies through various extracurricular activities such as soft skills development, student entrepreneurship, community projects, sports, and many other character-building events.


It’s also an ideal university for students who are looking for international exposure, experience, and friendship. Malaysia is a unique country with a rich diversity in culture where people interact with cultures from the West, Chinese, Islam, Indian, and Asians. Given this advantage, UTAR incorporates such multi-cultural dimensions into all aspects of its learning, teaching, research and collaboration.

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