Master in Marketing & Digital Business
10 monthsProgramme duration
AprStarting Month
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
Online
The role of the marketing director in the 21st century company has changed and the ways of analyzing the market, generating ideas, developing projects and products agilely and validating products, concepts and ideas have changed substantially with techniques that come from the digital world.
The Master in Marketing & Digital Business (program with official qualification in Mexico) is a program designed to respond to the training of the new CMO "Chief Marketing Officer" who must be able to manage a "Data Driven" marketing department with which anticipate consumer needs thanks to "Big Data" and validate prototypes and ideas quickly with "Design Thinking", "Agile Product Development" and "Lean Startup".
At the end of the Master in Marketing & Digital Business you will understand how a digitalized company works and you will be able to organize and manage it using the most innovative Digital Marketing strategies and tactics, acquiring knowledge about business models, strategic planning and Marketing focused on growth.
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
Online
The role of the marketing director in the 21st century company has changed and the ways of analyzing the market, generating ideas, developing projects and products agilely and validating products, concepts and ideas have changed substantially with techniques that come from the digital world.
The Master in Marketing & Digital Business (program with official qualification in Mexico) is a program designed to respond to the training of the new CMO "Chief Marketing Officer" who must be able to manage a "Data Driven" marketing department with which anticipate consumer needs thanks to "Big Data" and validate prototypes and ideas quickly with "Design Thinking", "Agile Product Development" and "Lean Startup".
At the end of the Master in Marketing & Digital Business you will understand how a digitalized company works and you will be able to organize and manage it using the most innovative Digital Marketing strategies and tactics, acquiring knowledge about business models, strategic planning and Marketing focused on growth.
Admission Requirements
Scholarships
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