Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
The transformation of companies and the evolution of markets require marketing professionals to have renewed knowledge in accordance with the new needs of the consumer. The Master in Marketing Management and Commercial Management offers you an integrative vision of transactional marketing, relationship marketing, customer marketing, and commercial management in key account management, for professionals who want to occupy a senior decision-making and management position within the commercial and marketing strategy of any organization. At the end of the Master's degree, you will learn to direct and manage a sales and marketing department and to establish loyalty and Key Account Management policies through the efficient management of information and business intelligence to maximize profitability. You can also complete your training with the digital marketing module in the Master in Marketing and Digital Strategy.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The transformation of companies and the evolution of markets require marketing professionals to have renewed knowledge in accordance with the new needs of the consumer. The Master in Marketing Management and Commercial Management offers you an integrative vision of transactional marketing, relationship marketing, customer marketing, and commercial management in key account management, for professionals who want to occupy a senior decision-making and management position within the commercial and marketing strategy of any organization. At the end of the Master's degree, you will learn to direct and manage a sales and marketing department and to establish loyalty and Key Account Management policies through the efficient management of information and business intelligence to maximize profitability. You can also complete your training with the digital marketing module in the Master in Marketing and Digital Strategy.
Admission Requirements
10 Months
Apr
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master in Marketing and Commercial Management
IEBS Digital School, Barcelona, Spain
10 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The Master in Marketing Management and Commercial Management offers you an integrative vision of transactional marketing, relationship marketing, customer marketing, and commercial management in key account management, for professionals who want to occupy a senior decision-making and management position within the commercial and marketing strategy of any organization.
At the end of the Master's degree, you will learn to direct and manage a sales and marketing department and to establish loyalty and Key Account Management policies through the efficient management of information and business intelligence to maximize profitability. You can also complete your training with the digital marketing module in the Master in Marketing and Digital Strategy.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The Master in Marketing Management and Commercial Management offers you an integrative vision of transactional marketing, relationship marketing, customer marketing, and commercial management in key account management, for professionals who want to occupy a senior decision-making and management position within the commercial and marketing strategy of any organization.
At the end of the Master's degree, you will learn to direct and manage a sales and marketing department and to establish loyalty and Key Account Management policies through the efficient management of information and business intelligence to maximize profitability. You can also complete your training with the digital marketing module in the Master in Marketing and Digital Strategy.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Business and Management (2)
Executive Master in Digital Marketing, Analytics and UX
Executive Master in Digital Marketing, Analytics and UX
Executive Master in Marketing, Sales and Digital Strategy Management
Executive Master in Marketing, Sales and Digital Strategy Management
Master in Big Data and Data Analysis
Master in Big Data and Data Analysis
Master in Business Creation and Growth Strategies
Master in Business Creation and Growth Strategies
Master in Business Intelligence and Data Analysis
Master in Business Intelligence and Data Analysis
Master in Business Management for Entrepreneurs
Master in Business Management for Entrepreneurs
Master in Community Management: Company 4.0 and Social Networks
Master in Community Management: Company 4.0 and Social Networks
Master in Cybersecurity
Master in Cybersecurity
Master in Data Science and Big Data
Master in Data Science and Big Data
Master in Design Thinking with NoCode
Master in Design Thinking with NoCode
Master in Digital Advertising: Adtech and Martech
Master in Digital Advertising: Adtech and Martech
Master in Digital Business & Lean Startup
Master in Digital Business & Lean Startup
Master in Digital Chief Management
Master in Digital Chief Management
Master in Digital Marketing
Master in Digital Marketing
Master in Digital Marketing and Sales Management 4.0
Master in Digital Marketing and Sales Management 4.0
Master in Digital Marketing and Social Media
Master in Digital Marketing and Social Media
Master in Digital Marketing and Web Analytics
Master in Digital Marketing and Web Analytics
Master in Digital Transformation: Innovation and Technology
Master in Digital Transformation: Innovation and Technology
Master in Esports and Gaming Management
Master in Esports and Gaming Management
Master in Finance and Digital Banking
Master in Finance and Digital Banking
Master in Financial Management and Controlling
Master in Financial Management and Controlling
Master in Fintech
Master in Fintech
Master in Gamification and Transmedia Narrative
Master in Gamification and Transmedia Narrative
Master in Hospitality Management and Tourism Marketing 4.0
Master in Hospitality Management and Tourism Marketing 4.0
Master in Human Resources
Master in Human Resources
Master in Industry 4.0: Robotics, RPA, IoT & AI
Master in Industry 4.0: Robotics, RPA, IoT & AI
Master in Marketing & Digital Business
Master in Marketing & Digital Business
Master in Marketing Automation & Growth Hacking
Master in Marketing Automation & Growth Hacking
Master in Marketing and Commercial Management
Master in Marketing and Commercial Management
Master in Product Management and Digital Product Design
Master in Product Management and Digital Product Design
Master in Project Management
Master in Project Management
Master in SEO and Generative Artificial Intelligence
Master in SEO and Generative Artificial Intelligence
Master in SEO and SEM
Master in SEO and SEM
Master in Traffic Marketing: SEO, SEM, Attraction and Content
Master in Traffic Marketing: SEO, SEM, Attraction and Content
Master in UX & Customer Experience
Master in UX & Customer Experience
Master in UX Product Design and NoCode
Master in UX Product Design and NoCode
Master in Web Analytics, UX and CRO
Master in Web Analytics, UX and CRO
Master in e-Commerce and Digital Marketing
Master in e-Commerce and Digital Marketing
Master in e-Commerce and Tourism
Master in e-Commerce and Tourism
Postgraduate HR and Social Recruiting Strategy
Postgraduate HR and Social Recruiting Strategy
Postgraduate Talent Management
Postgraduate Talent Management
Postgraduate in Agile Project Management with Scrum, Kanban, Lean and XP
Postgraduate in Agile Project Management with Scrum, Kanban, Lean and XP
Postgraduate in Artificial Intelligence and Machine Learning
Postgraduate in Artificial Intelligence and Machine Learning
Postgraduate in Big Data
Postgraduate in Big Data
Postgraduate in Business Intelligence and Data Visualization
Postgraduate in Business Intelligence and Data Visualization
Postgraduate in Commercial Customer Management
Postgraduate in Commercial Customer Management
Postgraduate in Community Manager Tools
Postgraduate in Community Manager Tools
Postgraduate in Corporate Finance
Postgraduate in Corporate Finance
Postgraduate in Digital Communication and Community Management
Postgraduate in Digital Communication and Community Management
Postgraduate in Digital Customer Experience
Postgraduate in Digital Customer Experience
Postgraduate in Digital Product Management
Postgraduate in Digital Product Management
Postgraduate in Esports Manager
Postgraduate in Esports Manager
Postgraduate in Fintech and Digital Banking
Postgraduate in Fintech and Digital Banking
Postgraduate in Gamification and Gamification Techniques
Postgraduate in Gamification and Gamification Techniques
Postgraduate in Gaming and Digital Business
Postgraduate in Gaming and Digital Business
Postgraduate in Growth Hacking
Postgraduate in Growth Hacking
Postgraduate in Inbound Marketing & Branded Content - InboundCycle
Postgraduate in Inbound Marketing & Branded Content - InboundCycle
Postgraduate in Metaverse, NFTs and Digital Asset Management
Postgraduate in Metaverse, NFTs and Digital Asset Management
Postgraduate in Programmatic Advertising and Data
Postgraduate in Programmatic Advertising and Data
Postgraduate in SEO
Postgraduate in SEO
Postgraduate in Storytelling and Transmedia Narrative
Postgraduate in Storytelling and Transmedia Narrative
Postgraduate in Strategic and Product Marketing
Postgraduate in Strategic and Product Marketing
Postgraduate in Traffic Management: SEO, SEM, Display and Social Media
Postgraduate in Traffic Management: SEO, SEM, Display and Social Media
Postgraduate in e-Commerce Omnichannel
Postgraduate in e-Commerce Omnichannel
Engineering and Technology (2)
Master in Artificial Intelligence and Industry 4.0
Master in Artificial Intelligence and Industry 4.0
Master in Blockchain and Cryptoassets
Master in Blockchain and Cryptoassets
Master in Blockchain and Data Engineering
Master in Blockchain and Data Engineering
Master in Blockchain and Fintech
Master in Blockchain and Fintech
Master in Blockchain, Metaverse and NFTs
Master in Blockchain, Metaverse and NFTs
Master in Content Creation & Generative AI
Master in Content Creation & Generative AI
Master in Generative Artificial Intelligence and Inbound Marketing
Master in Generative Artificial Intelligence and Inbound Marketing
Postgraduate in Blockchain Engineering and Architecture
Postgraduate in Blockchain Engineering and Architecture
Postgraduate in Blockchain Technologies
Postgraduate in Blockchain Technologies
Postgraduate in Data Analysis and Power BI
Postgraduate in Data Analysis and Power BI
Postgraduate in Generative Artificial Intelligence for Content Creators
Postgraduate in Generative Artificial Intelligence for Content Creators
Postgraduate in Web Analytics and Analysis Techniques
Postgraduate in Web Analytics and Analysis Techniques
Executive MBA (2)
Executive MBA Online
Executive MBA Online
Online/Distance MBA (2)
MBA in Big Data & Business Analytics
MBA in Big Data & Business Analytics
MBA in Blockchain Economics, Tokenization and Metaverse
MBA in Blockchain Economics, Tokenization and Metaverse
MBA in Digital Marketing
MBA in Digital Marketing
MBA in Digital Transformation
MBA in Digital Transformation
MBA in Innovation and Development NoCode
MBA in Innovation and Development NoCode
MBA in Project Management
MBA in Project Management
Online MBA
Online MBA