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Marketing and digital advertising are among the work areas that have been transformed the most with the arrival of new technologies. By the end of 2021, 88% of all display marketing was spent through programmatic buying : A concept that unites digital advertising and big data with the goal of understanding and building qualified audiences through data collection to the activation of automated and real-time campaigns. This need to combine areas such as Big Data and Digital Advertising makes profiles such as the Programmatic Specialist or Performance Marketing Specialist one of the most sought-after today. The Postgraduate in Programmatic Advertising and Data seeks to provide a 360 view of the programmatic ecosystem in which you can learn about programmatic buying and selling, attribution models such as RTB, CDP, DSP, and DMP platforms, and make use of tools such as Campaign Manager. To do this, we will work on an automated purchasing project based on data management with the objective of planning, executing and analyzing digital marketing campaigns with high business impact, visibility, and product reach.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
Marketing and digital advertising are among the work areas that have been transformed the most with the arrival of new technologies. By the end of 2021, 88% of all display marketing was spent through programmatic buying : A concept that unites digital advertising and big data with the goal of understanding and building qualified audiences through data collection to the activation of automated and real-time campaigns. This need to combine areas such as Big Data and Digital Advertising makes profiles such as the Programmatic Specialist or Performance Marketing Specialist one of the most sought-after today. The Postgraduate in Programmatic Advertising and Data seeks to provide a 360 view of the programmatic ecosystem in which you can learn about programmatic buying and selling, attribution models such as RTB, CDP, DSP, and DMP platforms, and make use of tools such as Campaign Manager. To do this, we will work on an automated purchasing project based on data management with the objective of planning, executing and analyzing digital marketing campaigns with high business impact, visibility, and product reach.
Admission Requirements
10 Months
Oct
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Postgraduate in Programmatic Advertising and Data
IEBS Digital School, Barcelona, Spain
10 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
This need to combine areas such as Big Data and Digital Advertising makes profiles such as the Programmatic Specialist or Performance Marketing Specialist one of the most sought-after today.
The Postgraduate in Programmatic Advertising and Data seeks to provide a 360 view of the programmatic ecosystem in which you can learn about programmatic buying and selling, attribution models such as RTB, CDP, DSP, and DMP platforms, and make use of tools such as Campaign Manager. To do this, we will work on an automated purchasing project based on data management with the objective of planning, executing and analyzing digital marketing campaigns with high business impact, visibility, and product reach.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
This need to combine areas such as Big Data and Digital Advertising makes profiles such as the Programmatic Specialist or Performance Marketing Specialist one of the most sought-after today.
The Postgraduate in Programmatic Advertising and Data seeks to provide a 360 view of the programmatic ecosystem in which you can learn about programmatic buying and selling, attribution models such as RTB, CDP, DSP, and DMP platforms, and make use of tools such as Campaign Manager. To do this, we will work on an automated purchasing project based on data management with the objective of planning, executing and analyzing digital marketing campaigns with high business impact, visibility, and product reach.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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