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The role of the marketing director in the 21st century company has changed and the ways of analyzing the market, generating ideas, developing projects and products agilely and validating products, concepts and ideas have changed substantially with techniques that come from the digital world.
The Master in Marketing & Digital Business (program with official qualification in Mexico) is a program designed to respond to the training of the new CMO "Chief Marketing Officer" who must be able to manage a "Data Driven" marketing department with which anticipate consumer needs thanks to "Big Data" and validate prototypes and ideas quickly with "Design Thinking", "Agile Product Development" and "Lean Startup".
At the end of the Master in Marketing & Digital Business you will understand how a digitalized company works and you will be able to organize and manage it using the most innovative Digital Marketing strategies and tactics, acquiring knowledge about business models, strategic planning and Marketing focused on growth.
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
Online
The role of the marketing director in the 21st century company has changed and the ways of analyzing the market, generating ideas, developing projects and products agilely and validating products, concepts and ideas have changed substantially with techniques that come from the digital world.
The Master in Marketing & Digital Business (program with official qualification in Mexico) is a program designed to respond to the training of the new CMO "Chief Marketing Officer" who must be able to manage a "Data Driven" marketing department with which anticipate consumer needs thanks to "Big Data" and validate prototypes and ideas quickly with "Design Thinking", "Agile Product Development" and "Lean Startup".
At the end of the Master in Marketing & Digital Business you will understand how a digitalized company works and you will be able to organize and manage it using the most innovative Digital Marketing strategies and tactics, acquiring knowledge about business models, strategic planning and Marketing focused on growth.
Admission Requirements
10 Months
Apr
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master in Marketing & Digital Business
IEBS Digital School, Barcelona, Spain
10 monthsProgramme duration
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
Online
The role of the marketing director in the 21st century company has changed and the ways of analyzing the market, generating ideas, developing projects and products agilely and validating products, concepts and ideas have changed substantially with techniques that come from the digital world.
The Master in Marketing & Digital Business (program with official qualification in Mexico) is a program designed to respond to the training of the new CMO "Chief Marketing Officer" who must be able to manage a "Data Driven" marketing department with which anticipate consumer needs thanks to "Big Data" and validate prototypes and ideas quickly with "Design Thinking", "Agile Product Development" and "Lean Startup".
At the end of the Master in Marketing & Digital Business you will understand how a digitalized company works and you will be able to organize and manage it using the most innovative Digital Marketing strategies and tactics, acquiring knowledge about business models, strategic planning and Marketing focused on growth.
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
Online
The role of the marketing director in the 21st century company has changed and the ways of analyzing the market, generating ideas, developing projects and products agilely and validating products, concepts and ideas have changed substantially with techniques that come from the digital world.
The Master in Marketing & Digital Business (program with official qualification in Mexico) is a program designed to respond to the training of the new CMO "Chief Marketing Officer" who must be able to manage a "Data Driven" marketing department with which anticipate consumer needs thanks to "Big Data" and validate prototypes and ideas quickly with "Design Thinking", "Agile Product Development" and "Lean Startup".
At the end of the Master in Marketing & Digital Business you will understand how a digitalized company works and you will be able to organize and manage it using the most innovative Digital Marketing strategies and tactics, acquiring knowledge about business models, strategic planning and Marketing focused on growth.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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