Master in Digital Advertising: Adtech and Martech 10 months Postgraduate Programme By IEBS Digital School |TopUniversities
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Master in Digital Advertising: Adtech and Martech

Location

IEBS Digital School, Barcelona, Spain
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Programme Duration

10 monthsProgramme duration

Starting Month

OctStarting Month

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Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

Online

The complexity of digital marketing and advertising has increased in recent years, at the same time as it has become the most important channel. The management of the massive data generated by users in campaigns and the need for automation are the key to success
For this reason, specialists capable of mastering programmatic and digital advertising media, building automated purchase funnels and having a global and integrated vision of digital marketing have become essential.
The Master in Advertising and Madtech has the objective of training strategic professionals in Payment Media Management: Google Ads, RTB, and Programmatic Advertising with a global vision of digital marketing, which allows them to build acquisition funnels from data that enable marketing automation.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

Online

The complexity of digital marketing and advertising has increased in recent years, at the same time as it has become the most important channel. The management of the massive data generated by users in campaigns and the need for automation are the key to success
For this reason, specialists capable of mastering programmatic and digital advertising media, building automated purchase funnels and having a global and integrated vision of digital marketing have become essential.
The Master in Advertising and Madtech has the objective of training strategic professionals in Payment Media Management: Google Ads, RTB, and Programmatic Advertising with a global vision of digital marketing, which allows them to build acquisition funnels from data that enable marketing automation.

Admission Requirements

10 Months
Oct

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