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Growth Hacking has advanced towards Growth Marketing to combine digital marketing techniques with the implementation of the Growth Hacking Funnel, which allows identifying the return of each of the actions carried out. Lean thinking is the growth engine that powers disruption. The Master in Marketing Automation & Growth Hacking provides the student with the necessary tools to generate a culture of growth, identifying the most efficient levers to activate. To achieve this objective, the Master is divided into three key blocks to establish strategies and know how to carry them out: o Analytics, Metrics, Strategy, research, and identification of growth levers o Digital marketing techniques (Search Marketing, Paid media, UX & CRO, remarketing and email marketing) o Conversion Funnel and AARRR Metrics (Acquisition, Activation, Retention, Revenue, and Referral)
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
Growth Hacking has advanced towards Growth Marketing to combine digital marketing techniques with the implementation of the Growth Hacking Funnel, which allows identifying the return of each of the actions carried out. Lean thinking is the growth engine that powers disruption. The Master in Marketing Automation & Growth Hacking provides the student with the necessary tools to generate a culture of growth, identifying the most efficient levers to activate. To achieve this objective, the Master is divided into three key blocks to establish strategies and know how to carry them out: o Analytics, Metrics, Strategy, research, and identification of growth levers o Digital marketing techniques (Search Marketing, Paid media, UX & CRO, remarketing and email marketing) o Conversion Funnel and AARRR Metrics (Acquisition, Activation, Retention, Revenue, and Referral)
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Master in Marketing Automation & Growth Hacking
IEBS Digital School, Barcelona, Spain
10 monthsProgram duration
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The Master in Marketing Automation & Growth Hacking provides the student with the necessary tools to generate a culture of growth, identifying the most efficient levers to activate. To achieve this objective, the Master is divided into three key blocks to establish strategies and know how to carry them out:
o Analytics, Metrics, Strategy, research, and identification of growth levers
o Digital marketing techniques (Search Marketing, Paid media, UX & CRO, remarketing and email marketing)
o Conversion Funnel and AARRR Metrics (Acquisition, Activation, Retention, Revenue, and Referral)
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Online
The Master in Marketing Automation & Growth Hacking provides the student with the necessary tools to generate a culture of growth, identifying the most efficient levers to activate. To achieve this objective, the Master is divided into three key blocks to establish strategies and know how to carry them out:
o Analytics, Metrics, Strategy, research, and identification of growth levers
o Digital marketing techniques (Search Marketing, Paid media, UX & CRO, remarketing and email marketing)
o Conversion Funnel and AARRR Metrics (Acquisition, Activation, Retention, Revenue, and Referral)
Admission requirements
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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