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Part science, part art, marketing focuses on assessing how a product or service can best meet the needs of a targeted audience. The discipline begins with research to identify the needs of the marketplace, which affects product development, distribution channels and pricing structures. Marketing continues with communication as a means of educating buyers about product features and benefits. The last phase in the marketing process is evaluation, the results of which are the basis for launching the process again. Marketing is an essential discipline in every business and organization, from agriculture to zoology. Marketing students at Duquesne gain a competitive edge by combining classroom learning with real-world applications. Students gain a thorough exposure to marketing theory and then put those theories and practices to the test through research projects. Duquesne's location in the midst of thriving business, cultural and health care districts, provides myriad opportunities for students to enhance their skills through internships. Students also are encouraged to join the Duquesne chapter of the American Marketing Association, which collaborates with the Pittsburgh professional chapter on networking events, career forums and workshops. The Palumbo School program, because of its physical location, also has access to successful marketing practitioners who serve as adjunct faculty members. Coupled with the program's renowned full-time faculty, the academic rigor of the marketing major prepares students for a demanding career.
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Part science, part art, marketing focuses on assessing how a product or service can best meet the needs of a targeted audience. The discipline begins with research to identify the needs of the marketplace, which affects product development, distribution channels and pricing structures. Marketing continues with communication as a means of educating buyers about product features and benefits. The last phase in the marketing process is evaluation, the results of which are the basis for launching the process again. Marketing is an essential discipline in every business and organization, from agriculture to zoology. Marketing students at Duquesne gain a competitive edge by combining classroom learning with real-world applications. Students gain a thorough exposure to marketing theory and then put those theories and practices to the test through research projects. Duquesne's location in the midst of thriving business, cultural and health care districts, provides myriad opportunities for students to enhance their skills through internships. Students also are encouraged to join the Duquesne chapter of the American Marketing Association, which collaborates with the Pittsburgh professional chapter on networking events, career forums and workshops. The Palumbo School program, because of its physical location, also has access to successful marketing practitioners who serve as adjunct faculty members. Coupled with the program's renowned full-time faculty, the academic rigor of the marketing major prepares students for a demanding career.
Admission Requirements
6.5+
Other English Language Requirements accepted: TOEFL with a minimum score of 575(paper-based)and a computer-based score of 233.
48 Months
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Business Administration in Marketing
600 Forbes Ave, Pittsburgh, US, Pittsburgh, United States
48 monthsProgramme duration
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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