Bachelor of Arts (B.A.) in Communication Studies - Public Relations Studies Undergraduate Programme By James Madison University |TopUniversities

Bachelor of Arts (B.A.) in Communication Studies - Public Relations Studies

Main Subject Area

Communication and Media StudiesMain Subject Area

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Public Relations Studies This concentration focuses on the management of communication between organizations and their internal and external publics with the goal of mutual understanding and influence. Public relations practitioners work with specific audiences relative to focused goals. Preparation for a career in public relations should include a broad educational base and a variety of communication skills. In addition to the 15 hours of required communication studies courses, students studying public relations must complete the following 18 hours from among the depth requirements in order to receive a letter upon graduation that verifies that they have completed a program of public relations studies. The school also recommends that students enroll in an internship during their junior or senior year. Career Opportunities and Marketable Skills Students of communication studies develop skill competencies required for effective interaction and leadership in communities, workplaces and groups. Some of these skills include: Speaking Interacting in small groups Using nonverbal communication skills such as use of space, voice, gaze and facial expressions Constructing persuasive messages and campaigns Using computers for word processing, statistical analysis, desktop publishing, graphic design, web page construction and browsing the Internet Analyzing communication at all levels including interpersonal, small group and organizational Persuading successfully Using language effectively Writing effectively Mediating and resolving conflicts Listening and problem solving Such careers are part of the following fields: Consulting Entertainment Hospitality Industry Management Personnel Politics Sales Teaching Study in communication studies also serves as valuable pre-professional preparation for graduate and professional studies in the following fields: Communication Counseling Law Management Ministry Students who study communication studies acquire skills that enable them to interact with others effectively. These skills include: Speaking in front of groups Interacting effectively in small groups Using nonverbal communication skills such as use of space, voice, eyes and facial expressions Constructing persuasive messages and campaigns Using computers for word processing, statistical analysis, desktop publishing, graphic design, web page construction and browsing the Internet Analyzing communication problems at the organizational level Persuading successfully Using language effectively Writing effectively Mediating and resolving conflicts.

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Public Relations Studies This concentration focuses on the management of communication between organizations and their internal and external publics with the goal of mutual understanding and influence. Public relations practitioners work with specific audiences relative to focused goals. Preparation for a career in public relations should include a broad educational base and a variety of communication skills. In addition to the 15 hours of required communication studies courses, students studying public relations must complete the following 18 hours from among the depth requirements in order to receive a letter upon graduation that verifies that they have completed a program of public relations studies. The school also recommends that students enroll in an internship during their junior or senior year. Career Opportunities and Marketable Skills Students of communication studies develop skill competencies required for effective interaction and leadership in communities, workplaces and groups. Some of these skills include: Speaking Interacting in small groups Using nonverbal communication skills such as use of space, voice, gaze and facial expressions Constructing persuasive messages and campaigns Using computers for word processing, statistical analysis, desktop publishing, graphic design, web page construction and browsing the Internet Analyzing communication at all levels including interpersonal, small group and organizational Persuading successfully Using language effectively Writing effectively Mediating and resolving conflicts Listening and problem solving Such careers are part of the following fields: Consulting Entertainment Hospitality Industry Management Personnel Politics Sales Teaching Study in communication studies also serves as valuable pre-professional preparation for graduate and professional studies in the following fields: Communication Counseling Law Management Ministry Students who study communication studies acquire skills that enable them to interact with others effectively. These skills include: Speaking in front of groups Interacting effectively in small groups Using nonverbal communication skills such as use of space, voice, eyes and facial expressions Constructing persuasive messages and campaigns Using computers for word processing, statistical analysis, desktop publishing, graphic design, web page construction and browsing the Internet Analyzing communication problems at the organizational level Persuading successfully Using language effectively Writing effectively Mediating and resolving conflicts.

Admission Requirements

6.5+
Applicants can have the grade equivalent in the U.S. system: a 'B' average or a 3.00 grade point average (GPA) on a 4.00 GPA grading scale. Other English Language Requirements accepted: PBT (Paper Based TOEFL): 550.

Jan-2000

Tuition fees

Domestic
0 USD
International
0 USD

Scholarships

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