Bachelor of Science (B.S.) in Media Arts and Design - Digital Video and Cinema

The School of Media Arts and Design prepares students to serve as creative, reflective, and highly skilled media producers and storytellers, sensitive to the personal and social impact of the messages they create and to the important role media can play in advancing the public interest. Goals: To help fulfill the above mission, the school requires students: To write clearly, concisely, accurately and effectively for a mass media situation: journalistic, cinematic or electronic. To demonstrate computer literacy. To demonstrate competency in information gathering for a variety of media situations. To recall the process involved in producing a publication (newspaper, magazine, radio, television or multimedia presentation). To understand how mass media businesses operate. To demonstrate competency in conducting pertinent media research. To recognize the history, theories, functions, and effects of mass media in society. To recall the history of legal and regulatory constraints on the mass media and new information technologies. To recognize ethical constraints on the mass media. To apply knowledge of the media in professional environments under academic supervision. Career Opportunities The school integrates the fields and study of mass communication, advertising, corporate communication, digital video and cinema, interactive media, journalism, and mediated visual and aural expression. It offers a program of study that prepares students for careers that incorporate mass media and related areas of expertise, and for graduate study in mass communication and related areas. Digital Video and Cinema: The core mission of the Digital Video and Cinema concentration is to prepare students to be visual storytellers. Students will develop a broad understanding of the aesthetics, techniques and technologies that embody the visual storytelling process as well as a critical perspective of how media tools are used to create content, convey information and impact audiences. The program offers preparation in writing, development, production, and post-production in various genres, and an exploration of the continuously evolving commercial and artistic potential of visual media and story. Digital Video and Cinema students are encouraged to complement their concentration with a robust liberal arts experience that could include a minor and/or a second major. An internship is also recommended.