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The School of Media Arts and Design prepares students to serve as creative, reflective, and highly skilled media producers and storytellers, sensitive to the personal and social impact of the messages they create and to the important role media can play in advancing the public interest. Goals To help fulfill the above mission, the school requires students: To write clearly, concisely, accurately and effectively for a mass media situation: journalistic, cinematic or electronic. To demonstrate computer literacy. To demonstrate competency in information gathering for a variety of media situations. To recall the process involved in producing a publication (newspaper, magazine, radio, television or multimedia presentation). To understand how mass media businesses operate. To demonstrate competency in conducting pertinent media research. To recognize the history, theories, functions, and effects of mass media in society. To recall the history of legal and regulatory constraints on the mass media and new information technologies. To recognize ethical constraints on the mass media. To apply knowledge of the media in professional environments under academic supervision. Career Opportunities The school integrates the fields and study of mass communication, advertising, corporate communication, digital video and cinema, interactive media, journalism, and mediated visual and aural expression. It offers a program of study that prepares students for careers that incorporate mass media and related areas of expertise, and for graduate study in mass communication and related areas. Creative Advertising: This professionally oriented concentration provides students with the knowledge and skills to create and manage advertising programs emphasizing new media. In addition to the theoretical concepts underlying advertising, students learn strategic creative writing, effective message design, and media production. Students also learn strategic planning, implementation and evaluation of new media technologies, and research and analysis of current trends and applications. The program reviews ethical and legal issues involved in the creative advertising process and the use of new media. Students planning careers in creative advertising should obtain a broad liberal arts education to better understand the characteristics that make the diversified communication process effective across various media and organizations.
Programme overview
Main Subject
Art and Design
Degree
Other
Study Level
Undergraduate
The School of Media Arts and Design prepares students to serve as creative, reflective, and highly skilled media producers and storytellers, sensitive to the personal and social impact of the messages they create and to the important role media can play in advancing the public interest. Goals To help fulfill the above mission, the school requires students: To write clearly, concisely, accurately and effectively for a mass media situation: journalistic, cinematic or electronic. To demonstrate computer literacy. To demonstrate competency in information gathering for a variety of media situations. To recall the process involved in producing a publication (newspaper, magazine, radio, television or multimedia presentation). To understand how mass media businesses operate. To demonstrate competency in conducting pertinent media research. To recognize the history, theories, functions, and effects of mass media in society. To recall the history of legal and regulatory constraints on the mass media and new information technologies. To recognize ethical constraints on the mass media. To apply knowledge of the media in professional environments under academic supervision. Career Opportunities The school integrates the fields and study of mass communication, advertising, corporate communication, digital video and cinema, interactive media, journalism, and mediated visual and aural expression. It offers a program of study that prepares students for careers that incorporate mass media and related areas of expertise, and for graduate study in mass communication and related areas. Creative Advertising: This professionally oriented concentration provides students with the knowledge and skills to create and manage advertising programs emphasizing new media. In addition to the theoretical concepts underlying advertising, students learn strategic creative writing, effective message design, and media production. Students also learn strategic planning, implementation and evaluation of new media technologies, and research and analysis of current trends and applications. The program reviews ethical and legal issues involved in the creative advertising process and the use of new media. Students planning careers in creative advertising should obtain a broad liberal arts education to better understand the characteristics that make the diversified communication process effective across various media and organizations.
Admission Requirements
6.5+
Applicants can have the grade equivalent in the U.S. system: a 'B' average or a 3.00 grade point average (GPA) on a 4.00 GPA grading scale. Other English Language Requirements accepted: PBT (Paper Based TOEFL): 550.
48 Months
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Arts (B.A.) in Media Arts and Design -Creative Advertising
48 monthsProgramme duration
Art and DesignMain Subject Area
Programme overview
Main Subject
Art and Design
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Art and Design
Degree
Other
Study Level
Undergraduate
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
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