Bachelor of Science (B.S.) in Media Arts and Design - Converged Media

The School of Media Arts and Design prepares students to serve as creative, reflective, and highly skilled media producers and storytellers, sensitive to the personal and social impact of the messages they create and to the important role media can play in advancing the public interest. Goals: To help fulfill the above mission, the school requires students: To write clearly, concisely, accurately and effectively for a mass media situation: journalistic, cinematic or electronic. To demonstrate computer literacy. To demonstrate competency in information gathering for a variety of media situations. To recall the process involved in producing a publication (newspaper, magazine, radio, television or multimedia presentation). To understand how mass media businesses operate. To demonstrate competency in conducting pertinent media research. To recognize the history, theories, functions, and effects of mass media in society. To recall the history of legal and regulatory constraints on the mass media and new information technologies. To recognize ethical constraints on the mass media. To apply knowledge of the media in professional environments under academic supervision. Career Opportunities: The school integrates the fields and study of mass communication, advertising, corporate communication, digital video and cinema, interactive media, journalism, and mediated visual and aural expression. It offers a program of study that prepares students for careers that incorporate mass media and related areas of expertise, and for graduate study in mass communication and related areas. Converged Media: This concentration serves students interested in digital convergence - the delivery of content via multiple media formats such as text, images, audio, video and interactive websites. Students are involved in content creation and distribution using diverse communications media and are prepared for a variety of roles in media industries. Class work and practical experiences are grounded in online media and provide students with opportunities to develop additional skills using other media formats. At the same time, the program encourages students to obtain a broad liberal arts education so they will understand the theories, design, legalities and applications of convergence in society.