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Continuous changes in global markets and technology mean marketing managers need the skills to adapt to a constantly changing landscape. Today’s chief marketing officers need to develop not just short-term marketing plans but longer-term strategies for the future.
We provide an all-round understanding of marketing, studying key areas including consumer behaviour, marketing communications and global markets. You will study all aspects of market research and gain a practical understanding of how marketing and advertising work in an organisational context. You can also study various modules from other departments in the Management School to develop your broader management knowledge and acumen. You are supported throughout by an academic tutor – offering support on academic work and time management.
You will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development and academic skills. You will take two modules designed to help prepare you for and reflect on your industry placement.
In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g., design, film, creative writing), business modules (e.g., entrepreneurship, management, business intelligence), maths-orientated modules (e.g., accounting and finance, economics), social science modules (e.g., sociology, psychology), and even applied computing or languages, among many other options.
Your placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have worked with multinational companies such as The Walt Disney Company, Boots and Nike; others have secured roles with marketing agencies, charities and local organisations.
Your final year allows you to build on your real-world experience and develop a portfolio of work to impress at any job interview.
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Continuous changes in global markets and technology mean marketing managers need the skills to adapt to a constantly changing landscape. Today’s chief marketing officers need to develop not just short-term marketing plans but longer-term strategies for the future.
We provide an all-round understanding of marketing, studying key areas including consumer behaviour, marketing communications and global markets. You will study all aspects of market research and gain a practical understanding of how marketing and advertising work in an organisational context. You can also study various modules from other departments in the Management School to develop your broader management knowledge and acumen. You are supported throughout by an academic tutor – offering support on academic work and time management.
You will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development and academic skills. You will take two modules designed to help prepare you for and reflect on your industry placement.
In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g., design, film, creative writing), business modules (e.g., entrepreneurship, management, business intelligence), maths-orientated modules (e.g., accounting and finance, economics), social science modules (e.g., sociology, psychology), and even applied computing or languages, among many other options.
Your placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have worked with multinational companies such as The Walt Disney Company, Boots and Nike; others have secured roles with marketing agencies, charities and local organisations.
Your final year allows you to build on your real-world experience and develop a portfolio of work to impress at any job interview.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Marketing Management BSc Hons
Main campus, Lancaster,, United Kingdom
# 21-50QS Subject Rankings
48 monthsProgram duration
25,450 GBPTuition Fee/year
YesScholarships
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
We provide an all-round understanding of marketing, studying key areas including consumer behaviour, marketing communications and global markets. You will study all aspects of market research and gain a practical understanding of how marketing and advertising work in an organisational context. You can also study various modules from other departments in the Management School to develop your broader management knowledge and acumen. You are supported throughout by an academic tutor – offering support on academic work and time management.
You will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development and academic skills. You will take two modules designed to help prepare you for and reflect on your industry placement.
In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g., design, film, creative writing), business modules (e.g., entrepreneurship, management, business intelligence), maths-orientated modules (e.g., accounting and finance, economics), social science modules (e.g., sociology, psychology), and even applied computing or languages, among many other options.
Your placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have worked with multinational companies such as The Walt Disney Company, Boots and Nike; others have secured roles with marketing agencies, charities and local organisations.
Your final year allows you to build on your real-world experience and develop a portfolio of work to impress at any job interview.
Program overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
We provide an all-round understanding of marketing, studying key areas including consumer behaviour, marketing communications and global markets. You will study all aspects of market research and gain a practical understanding of how marketing and advertising work in an organisational context. You can also study various modules from other departments in the Management School to develop your broader management knowledge and acumen. You are supported throughout by an academic tutor – offering support on academic work and time management.
You will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development and academic skills. You will take two modules designed to help prepare you for and reflect on your industry placement.
In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g., design, film, creative writing), business modules (e.g., entrepreneurship, management, business intelligence), maths-orientated modules (e.g., accounting and finance, economics), social science modules (e.g., sociology, psychology), and even applied computing or languages, among many other options.
Your placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have worked with multinational companies such as The Walt Disney Company, Boots and Nike; others have secured roles with marketing agencies, charities and local organisations.
Your final year allows you to build on your real-world experience and develop a portfolio of work to impress at any job interview.
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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Architecture (Placement Year) BA Hons
Architecture (Study Abroad) BA Hons
Architecture BA Hons
Chinese Studies & French Studies BA
Chinese Studies & German Studies BA
Chinese Studies & Spanish Studies BA
Chinese Studies and English Literature BA Hons
Chinese Studies and Film BA Hons
Chinese Studies and French Studies BA Hons
Chinese Studies and German Studies BA Hons
Chinese Studies and History BA Hons
Chinese Studies and Linguistics BA Hons
Chinese Studies and Mathematics BA Hons
Chinese Studies and Philosophy BA Hons
Chinese Studies and Politics BA Hons
Chinese Studies and Spanish Studies BA Hons
Design (Placement Year) BA Hons
Design (Study Abroad) BA Hons
Design BA Hons
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English Language and Creative Writing (Study Abroad) BA Hons
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English Language and Linguistics BA Hons
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English Language and Literature (Study Abroad) BA Hons
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French Studies with Italian BA Hons
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German Studies with Italian BA Hons
Global Religions (Placement Year) BA Hons
Global Religions (Study Abroad) BA Hons
Global Religions BA Hons
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Global Religions and International Relations (Study Abroad) BA Hons
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Global Religions and Philosophy (Study Abroad) BA Hons
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Global Religions and Politics (Study Abroad) BA Hons
Global Religions and Politics BA Hons
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History (Study Abroad) BA Hons
History BA Hons
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History and International Relations (Study Abroad) BA Hons
History and International Relations BA Hons
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History and Philosophy (Study Abroad) BA Hons
History and Philosophy BA Hons
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History and Politics (Study Abroad) BA Hons
History and Politics BA Hons
History, Philosophy and Politics (Placement Year) BA Hons
History, Philosophy and Politics (Study Abroad) BA Hons
History, Philosophy and Politics BA Hons
Language Sciences (Placement Year) BSc Hons
Language Sciences (Study Abroad) BSc Hons
Language Sciences BSc Hons
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Linguistics (Study Abroad) BA Hons
Linguistics BA Hons
Linguistics and Philosophy (Placement Year) BA Hons
Linguistics and Philosophy (Study Abroad) BA Hons
Linguistics and Philosophy BA Hons
Medieval and Early Modern Studies (Placement Year) BA Hons
Medieval and Early Modern Studies (Study Abroad) BA Hons
Medieval and Early Modern Studies BA Hons
Modern Languages BA Hons
Modern Languages and Cultures MLang Hons
Philosophy (Placement Year) BA Hons
Philosophy (Study Abroad) BA Hons
Philosophy BA Hons
Philosophy and Politics (Placement Year) BA Hons
Philosophy and Politics (Study Abroad) BA Hons
Philosophy and Politics BA Hons
Spanish Studies BA Hons
Spanish Studies and Computing BSc Hons
Spanish Studies and English Literature BA Hons
Spanish Studies and Film BA Hons
Spanish Studies and Geography BA Hons
Spanish Studies and History BA Hons
Spanish Studies and Linguistics BA Hons
Spanish Studies and Mathematics BA Hons
Spanish Studies and Philosophy BA Hons
Spanish Studies and Politics BA Hons
Spanish Studies and Theatre BA Hons
Spanish Studies with Italian BA Hons
Theatre and Chinese Studies BA Hons
Theatre and Creative Writing (Placement Year) BA Hons
Theatre and Creative Writing (Study Abroad) BA Hons
Theatre and Creative Writing BA Hons
Theatre and English Literature (Placement Year) BA Hons
Theatre and English Literature (Study Abroad) BA Hons
Theatre and English Literature BA Hons
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Business and Management (6)
Accounting and Finance (Industry) BSc Hons
Accounting and Finance BSc Hons
Accounting and Management (Industry) BSc Hons
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Accounting, Finance and Mathematics (Industry) BSc Hons
Accounting, Finance and Mathematics BSc Hons
Advertising and Marketing BA Hons
Business Analytics (Industry) BSc Hons
Business Analytics (Study Abroad) BSc Hons
Business Analytics BSc Hons
Business Economics (Industry) BSc Hons
Business Economics BSc Hons
Business Management (Entrepreneurship) (Industry) BSc Hons
Business Management (Entrepreneurship) (Study Abroad) BSc Hons
Business Management (Entrepreneurship) BSc Hons
Business Management (Industry) BSc Hons
Business Management (Study Abroad) BSc Hons
Business Management BSc Hons
Economics (Industry) BA Hons
Economics (Industry) BSc Hons
Economics (Study Abroad) BSc Hons
Economics BA Hons
Economics BSc Hons
Economics and Finance (Industry) BSc Hons
Economics and Finance BSc Hons
Economics, Politics and International Relations (Industry) BA Hons
Economics, Politics and International Relations BA Hons
Finance (Industry) BSc Hons
Finance BSc Hons
Financial Mathematics BSc Hons
Financial Mathematics MSci Hons
Geography and Economics (Placement Year) BA Hons
Geography and Economics BA Hons
International Business Management (Canada - Brock University) BSc Hons
International Business Management (France) BSc Hons
International Business Management (Germany) BSc Hons
International Business Management (Italy) BSc Hons
International Business Management (Mexico) BSc Hons
International Business Management (Spain) BSc Hons
International Management (Industry) BSc Hons
International Management (Study Abroad) BSc Hons
International Management BSc Hons
Management and French Studies BA Hons
Management and German Studies BA Hons
Management and Human Resources (Industry) BSc Hons
Management and Human Resources (Study Abroad) BSc Hons
Management and Human Resources BSc Hons
Management and Information Technology (Industry) BSc Hons
Management and Information Technology BSc Hons
Management and Spanish Studies BA Hons
Management, Politics and International Relations (Industry) BSc Hons
Marketing (Study Abroad) BSc Hons
Marketing BSc Hons
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Philosophy, Politics and Economics (Placement Year) BA Hons
Philosophy, Politics and Economics (Study Abroad) BA Hons
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Politics, International Relations and Management BSc Hons
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Engineering and Technology (6)
Chemical Engineering (Study Abroad) BEng Hons
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Computer Science (with Industrial Experience) MSci Hons
Computer Science BSc Hons
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Cyber Security (Study Abroad) BSc Hons
Cyber Security (with Industrial Experience) MSci Hons
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Data Science (Placement Year) BSc Hons
Data Science (Study Abroad) BSc Hons
Data Science (with Industrial Experience) MSci Hons
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Engineering (Study Abroad) MEng Hons
Engineering BEng Hons
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Biology MSci Hons
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Medicine and Surgery MBChB
Medicine and Surgery with a Gateway Year MBChB
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Psychology BA Hons
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Psychology and Chinese Studies BA Hons
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Psychology and German Studies BA Hons
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Zoology BSc Hons
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Geography BA Hons
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Natural Sciences (Placement Year) BSc Hons
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Physics (Study Abroad) MPhys Hons
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Physics MPhys Hons
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Criminology and Psychology BA Hons
Criminology and Sociology (Placement Year) BA Hons
Criminology and Sociology BA Hons
Film Studies (Placement Year) BA Hons
Film Studies (Study Abroad) BA Hons
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Film and Creative Writing BA Hons
Film and English Literature (Placement Year) BA Hons
Film and English Literature (Study Abroad) BA Hons
Film and English Literature BA Hons
Film and Philosophy (Placement Year) BA Hons
Film and Philosophy (Study Abroad) BA Hons
Film and Philosophy BA Hons
Film and Sociology (Placement Year) BA Hons
Film and Sociology (Study Abroad) BA Hons
Film and Sociology BA Hons
Film, Media and Cultural Studies (Placement Year) BA Hons
Film, Media and Cultural Studies (Study Abroad) BA Hons
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International Relations (Placement Year) BA Hons
International Relations (Study Abroad) BA Hons
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Law (Clinical Learning) LLB Hons
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Law (Placement Year) LLB Hons
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Law with Criminology LLB Hons
Law with Politics LLB Hons
Media and Cultural Studies (Placement Year) BA Hons
Media and Cultural Studies (Study Abroad) BA Hons
Media and Cultural Studies BA Hons
Peace Studies and International Relations (Placement Year) BA Hons
Peace Studies and International Relations (Study Abroad) BA Hons
Peace Studies and International Relations BA Hons
Politics (Placement Year) BA Hons
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Politics BA Hons
Politics and International Relations (Placement Year) BA Hons
Politics and International Relations (Study Abroad) BA Hons
Politics and International Relations BA Hons
Politics and Sociology (Placement Year) BA Hons
Politics and Sociology (Study Abroad) BA Hons
Politics and Sociology BA Hons
Politics, Religion and Values BA Hons
Social Work BA Hons
Sociology (Placement Year) BA Hons
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Sociology BA Hons
Sports and Exercise Science (Study Abroad) BSc Hons
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Architecture (Master of) MArch
Arts Management MA
Corpus Linguistics MA (Distance)
Creative Writing (Distance Learning) MA
Creative Writing (Modular) MA
Creative Writing with English Literary Studies MA
Design Futures MA
Design Management MA
Discourse Studies MA
English Literary Research MA
English Literary Studies MA
English Literary Studies with Creative Writing MA
Fine Art MA
Forensic Linguistics and Speech Science
Global Affairs MA
Global Health Equity
Global Media and Society
Global Medical and Health Humanities MA
History MA
Language Testing (Distance) MA
Language and Linguistics MA
Languages and Cultures (by Research) MA
Philosophy MA
Philosophy and Religion MA
Religion and Conflict MA
Religious Studies MA
Sustainability and Global Environmental Futures MA
TESOL (Teaching English to Speakers of Other Languages) with Corpus Linguistics (Distance)
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Theatre for Social, Political and Environmental Change MA
Translation Studies MA
War and Diplomacy MA
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Accounting and Finance MSc
Accounting and Financial Management MSc
Advanced Marketing Management MSc
Business Analytics MSc
Digital Business, Innovation and Management MSc
Digital and Social Media Marketing
Economics MSc
Economics, Finance and Data Analysis MSc
Entrepreneurship and Innovation MSc
Finance MSc
Financial Management
Financial Management MSc
Health Economics and Policy MSc
Human Resource Management MSc
Human Resources and Consulting MA
Innovation and Entrepreneurship MSc
International Business and Strategy MSc
International Business and Strategy MSc
Investment Management and Financial Analysis MSc
Leadership Practice MSc
Logistics and Supply Chain Management MSc
Management MSc
Management MSc
Management Science MRes
Marketing MSc
Marketing Management (Advanced) MRes
Marketing Management (Advanced) MSc
Money, Banking and Finance MSc
Money, Banking and Finance MSc
Organisation, Work and Technology MRes
Politics, Philosophy and Management MSc
Professional Practice MA
Professional Practice MSc
Project Management MSc
Engineering and Technology (6)
Artificial Intelligence MSc
Artificial Intelligence, Society, and Global Challenges MA
Communication Systems: MSc by Research
Computer Science MSc by Research
Cyber Security MSc
Data Science MSc
Digital Humanities MA
Electronic Engineering MSc
Electronic and Electrical Engineering MSc
Engineering MSc by Research
Engineering Project Management MSc
Mechanical Engineering (Advanced) MSc
Life Sciences and Medicine (6)
Biomedical Science: MSc by Research
Biomedicine MSc
Clinical Research MSc
Developmental Disorders MSc
Developmental Psychology MSc
Health Data Science MSc
Medical Leadership MSc
Medical Sciences: MSc by Research
Medical Statistics MSc
Psychological Research Methods MSc
Psychology and Behavioural Analytics MSc
Psychology of Advertising MSc
Natural Sciences (6)
Chemistry MSc by Research
Conservation and Biodiversity MSc
Ecology MSc by Research
Environment and Development MSc
Environment, Culture and Society MA
Environmental Management MSc
Environmental Science MSc by Research
Flood and Coastal Risk Management MSc
Materials Science: MSc by Research
Natural Sciences MSc by Research
Physics MSc by Research
Plant Sciences MSc by Research
Sustainable Water Management MSc
Volcanology and the Environment MSc
Social Sciences and Management (6)
Conflict Resolution and Peace Studies MA
Conflict, Development and Security MA
Criminal Justice and Social Research Methods MSc
Criminology and Criminal Justice LLM
Criminology and Criminal Justice MA
Criminology and Social Research Methods MSc
Diplomacy and Foreign Policy MA
Diplomacy and International Law (Distance Learning) LLM
Diplomacy and International Law (Distance Learning) MA
Diplomacy and International Law LLM
Diplomacy and International Law MA
Diplomacy and International Relations (by Distance Learning) MA
Diplomacy and Religion MA
Education and Social Justice (by Distance Learning) MA
Environment and Law LLM
Film Studies MA
Gender Studies MA
Gender Studies and English MA
Human Resource Management MSc
Human Resources and Consulting MA
Innovation and Improvement Science MSc
Intercultural Business Communication MA
International Commercial and Corporate Law LLM
International Human Rights Law LLM
International Law LLM
International Law and International Relations LLM
International Law and International Relations MA
International Relations MA
International Security MA
International and Military History MA
Law LLM
Law by Research LLM
Logistics and Supply Chain Management MSc
Political Ecology MA
Politics MA
Politics and Philosophy MA
Public Policy (Distance Learning) MSc
Public Policy MSc
Social Research MA
Sociology MA
Statistics MSc
Statistics and Artificial Intelligence MSc
Statistics and Operational Research MRes
Executive MBA (2)
Business Administration (Executive) MBA
Cyber Security Executive MBA
Cyber Security Executive MBA
Executive MBA
Full-Time MBA (2)
Business Administration MBA
MBA
Arts and Humanities (6)
Architecture PhD
Art PhD
Contemporary Arts PhD
Creative Writing PhD
Design PhD
English Literature PhD
English Literature and Creative Writing PhD
Film PhD
History PhD
Languages and Cultures PhD
Linguistics (by thesis and coursework) PhD
Linguistics PhD
Philosophy PhD
Religious Studies PhD
Theatre Studies PhD
Translation PhD
Business and Management (6)
Accounting and Finance PhD
Economics PhD
Economics PhD (Integrated)
Management (Entrepreneurship and Strategy) PhD
Management (Organisation, Work and Technology) PhD
Management Science (Integrated) PhD
Management Science PhD
Marketing PhD
Theory and Practice of Management (IDPM) PhD
Theory and Practice of Management PhD
Engineering and Technology (6)
Communication Systems PhD
Computer Science MPhil/PhD
Engineering MPhil/ PhD
Life Sciences and Medicine (6)
Biological Science PhD
Biomedical and Life Sciences MPhil/PhD
Clinical Psychology DClinPsy
Health Data Science PhD
Health Economics and Policy PhD
Health Research PhD
Medical Ethics and Law PhD
Medicine PhD
Mental Health PhD
Organisational Health and Well-being PhD
Palliative Care PhD
Psychology PhD
Public Health PhD
Social and Behavioural Sciences in Medicine PhD
Sport and Exercise Sciences PhD
Statistics and Epidemiology PhD
Natural Sciences (6)
Chemistry PhD
Environmental Science PhD
Geography PhD
Materials Science PhD
Mathematics PhD
Nanoscience PhD
Natural Sciences PhD
Physics PhD
Social Statistics PhD
Statistics (Integrated) PhD
Statistics PhD
Statistics and Operational Research (STOR-i) PhD
Social Sciences and Management (6)
Applied Social Science PhD
Criminology PhD
E-Research and Technology Enhanced Learning (by thesis and coursework) PhD
Education and Social Justice (by thesis and coursework) PhD
Educational Research (Independent Study) PhD
Environment and Society PhD
Gender Studies PhD
Higher Education: Research, Evaluation and Enhancement (by thesis and coursework) PhD
International Relations PhD
Law MPhil/PhD
Media and Cultural Studies PhD
Politics PhD
Science Studies PhD
Sociology PhD