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The
purpose of the educational program is the formation of a modern system of
professional knowledge and the acquisition of practical skills with the aim of
applying them in professional, pedagogical and research activities to
effectively solve managerial tasks in the field of brand management. The object
of study is marketing activity as a form of interaction between subjects of
market relations to satisfy their economic and social interests.
Theoretical content of the subject area: the
essence of marketing as a modern concept of business management; conceptual and
categorical apparatus, principles, functions, concepts of marketing and its
historical prerequisites; the specifics of the activities of market entities in
different areas and on different types of markets; content of marketing
activities, development of marketing strategies and formation of management
decisions in the field of marketing. The main focus of the educational program
is the formation of professional competence in the ability to manage the
company's brand-marketing activities.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Blended
The
purpose of the educational program is the formation of a modern system of
professional knowledge and the acquisition of practical skills with the aim of
applying them in professional, pedagogical and research activities to
effectively solve managerial tasks in the field of brand management. The object
of study is marketing activity as a form of interaction between subjects of
market relations to satisfy their economic and social interests.
Theoretical content of the subject area: the
essence of marketing as a modern concept of business management; conceptual and
categorical apparatus, principles, functions, concepts of marketing and its
historical prerequisites; the specifics of the activities of market entities in
different areas and on different types of markets; content of marketing
activities, development of marketing strategies and formation of management
decisions in the field of marketing. The main focus of the educational program
is the formation of professional competence in the ability to manage the
company's brand-marketing activities.
Admission Requirements
130+
Own
admission test for non-residents.
External independent testing (National
Multi-subject Test) for residents.
31 Aug 2025
Sep
Candidates are required to submit an essay(s) for acceptance
Domestic
765 EUR
International
1,166 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Brand Management
State University of Trade and Economics (main campus), Kyiv, Ukraine
1,166 EURTuition Fee/year
31 Aug, 2025Application Deadline
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Blended
The purpose of the educational program is the formation of a modern system of professional knowledge and the acquisition of practical skills with the aim of applying them in professional, pedagogical and research activities to effectively solve managerial tasks in the field of brand management. The object of study is marketing activity as a form of interaction between subjects of market relations to satisfy their economic and social interests.
Theoretical content of the subject area: the essence of marketing as a modern concept of business management; conceptual and categorical apparatus, principles, functions, concepts of marketing and its historical prerequisites; the specifics of the activities of market entities in different areas and on different types of markets; content of marketing activities, development of marketing strategies and formation of management decisions in the field of marketing. The main focus of the educational program is the formation of professional competence in the ability to manage the company's brand-marketing activities.Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Blended
The purpose of the educational program is the formation of a modern system of professional knowledge and the acquisition of practical skills with the aim of applying them in professional, pedagogical and research activities to effectively solve managerial tasks in the field of brand management. The object of study is marketing activity as a form of interaction between subjects of market relations to satisfy their economic and social interests.
Theoretical content of the subject area: the essence of marketing as a modern concept of business management; conceptual and categorical apparatus, principles, functions, concepts of marketing and its historical prerequisites; the specifics of the activities of market entities in different areas and on different types of markets; content of marketing activities, development of marketing strategies and formation of management decisions in the field of marketing. The main focus of the educational program is the formation of professional competence in the ability to manage the company's brand-marketing activities.Admission Requirements
Own admission test for non-residents.
External independent testing (National Multi-subject Test) for residents.Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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