48 monthsProgramme duration
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor's Degree in Advertising at UP trains innovative professionals, prepared to lead advertising agencies and campaigns. They are creative and digital experts. Boost your career in the exciting world of advertising through excellent training, connections with leading companies, real-world projects, and professional internships. Study with renowned professors who are key players in the advertising industry and become part of an international professional development platform. Develop your skills to launch projects and lead teams. The program is offered online, in person, and in a blended format.
What do you study in a Bachelor's Degree in Advertising?
The Bachelor's Degree in Advertising trains creative, innovative professionals and leading advertisers, capable of creating advertising campaigns, directing communication strategies, managing agencies and teams, and launching ventures in the advertising world.
The advertising program has five core areas of study: advertising, art direction, communication, business, and professional development. It integrates subjects such as advertising campaign concept and creation, marketing, integrated communications, point-of-sale campaigns, promotion, media planning, business planning, copywriting workshop, oral and written communication, brand design and image, consumer psychology, market research, social advertising, audiovisual storytelling, internal communications, and planning and development of advertising in traditional and digital media.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor's Degree in Advertising at UP trains innovative professionals, prepared to lead advertising agencies and campaigns. They are creative and digital experts. Boost your career in the exciting world of advertising through excellent training, connections with leading companies, real-world projects, and professional internships. Study with renowned professors who are key players in the advertising industry and become part of an international professional development platform. Develop your skills to launch projects and lead teams. The program is offered online, in person, and in a blended format.
What do you study in a Bachelor's Degree in Advertising?
The Bachelor's Degree in Advertising trains creative, innovative professionals and leading advertisers, capable of creating advertising campaigns, directing communication strategies, managing agencies and teams, and launching ventures in the advertising world.
The advertising program has five core areas of study: advertising, art direction, communication, business, and professional development. It integrates subjects such as advertising campaign concept and creation, marketing, integrated communications, point-of-sale campaigns, promotion, media planning, business planning, copywriting workshop, oral and written communication, brand design and image, consumer psychology, market research, social advertising, audiovisual storytelling, internal communications, and planning and development of advertising in traditional and digital media.
Admission Requirements
Scholarships
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