48 monthsProgramme duration
Programme overview
Main Subject
Biological Sciences
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor of Science in Behavioral Sciences offers interdisciplinary training focused on understanding, analyzing, and influencing human behavior, applying scientific knowledge to transform the environment and drive societal progress. It is jointly offered by the Faculties of Business and Social Sciences. Internationally, this degree is known as Behavioral Science.
Throughout the program, students delve into key areas such as psychology and neuroscience, exploring the processes that determine our decisions and emotions. This solid foundation is complemented by a focus on marketing, consumer behavior, data analysis, digital business, and entrepreneurship, providing strategic tools for decision-making, developing innovative products, key skills for talent management, and leadership in a dynamic business environment.
The curriculum covers everything from the cultural and social structures that influence behavior to emerging technologies, such as artificial intelligence, that transform it. In this way, students acquire a comprehensive perspective, from designing communication strategies to creating political campaigns.
The program culminates in an Interdisciplinary Project that integrates the knowledge acquired and prepares students to face real-world challenges in professional contexts. This experience strengthens their skills and allows them to apply what they have learned, generating a tangible impact on their environment.
Throughout the program, students delve into key areas such as psychology and neuroscience, exploring the processes that determine our decisions and emotions. This solid foundation is complemented by a focus on marketing, consumer behavior, data analysis, digital business, and entrepreneurship, providing strategic tools for decision-making, developing innovative products, key skills for talent management, and leadership in a dynamic business environment.
The curriculum covers everything from the cultural and social structures that influence behavior to emerging technologies, such as artificial intelligence, that transform it. In this way, students acquire a comprehensive perspective, from designing communication strategies to creating political campaigns.
The program culminates in an Interdisciplinary Project that integrates the knowledge acquired and prepares students to face real-world challenges in professional contexts. This experience strengthens their skills and allows them to apply what they have learned, generating a tangible impact on their environment.
Programme overview
Main Subject
Biological Sciences
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor of Science in Behavioral Sciences offers interdisciplinary training focused on understanding, analyzing, and influencing human behavior, applying scientific knowledge to transform the environment and drive societal progress. It is jointly offered by the Faculties of Business and Social Sciences. Internationally, this degree is known as Behavioral Science.
Throughout the program, students delve into key areas such as psychology and neuroscience, exploring the processes that determine our decisions and emotions. This solid foundation is complemented by a focus on marketing, consumer behavior, data analysis, digital business, and entrepreneurship, providing strategic tools for decision-making, developing innovative products, key skills for talent management, and leadership in a dynamic business environment.
The curriculum covers everything from the cultural and social structures that influence behavior to emerging technologies, such as artificial intelligence, that transform it. In this way, students acquire a comprehensive perspective, from designing communication strategies to creating political campaigns.
The program culminates in an Interdisciplinary Project that integrates the knowledge acquired and prepares students to face real-world challenges in professional contexts. This experience strengthens their skills and allows them to apply what they have learned, generating a tangible impact on their environment.
Throughout the program, students delve into key areas such as psychology and neuroscience, exploring the processes that determine our decisions and emotions. This solid foundation is complemented by a focus on marketing, consumer behavior, data analysis, digital business, and entrepreneurship, providing strategic tools for decision-making, developing innovative products, key skills for talent management, and leadership in a dynamic business environment.
The curriculum covers everything from the cultural and social structures that influence behavior to emerging technologies, such as artificial intelligence, that transform it. In this way, students acquire a comprehensive perspective, from designing communication strategies to creating political campaigns.
The program culminates in an Interdisciplinary Project that integrates the knowledge acquired and prepares students to face real-world challenges in professional contexts. This experience strengthens their skills and allows them to apply what they have learned, generating a tangible impact on their environment.
Admission Requirements
4 Years
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