48 monthsProgramme duration
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The best graduates in Digital Communication study in Palermo
These professionals lead and manage projects that integrate communications (advertising, public relations, and image) and marketing in digital environments and platforms, social media, interactive campaigns, and online businesses. They develop strategies, content, and messaging for clients, companies, and institutions in the digital world.
What do you study in Digital Communication?
The Bachelor's Degree in Digital Communication trains professionals capable of developing and leading projects that integrate digital advertising and marketing with social media, applications, online businesses, web design, multimedia content production, and the analysis of metrics and data for decision-making.
The curriculum for the Bachelor's Degree in Digital Communication has four core areas of study: 1. Digital Communication; 2. Technology and Content; 3. Business and Branding; and 4. Professional Development.
Students study topics including web design, layout, introductory construction, data collection and processing, visual identity and branding, information architecture, marketing, oral and written communication skills, user experience, web application development, planning and development of communication campaigns, copywriting workshops, social media communication planning, visual storytelling on social media, audiovisual content strategy, digital transmedia campaigns, design and animation (motion graphics), administration and management of an online store, and the creation of a marketing plan for an online business.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The best graduates in Digital Communication study in Palermo
These professionals lead and manage projects that integrate communications (advertising, public relations, and image) and marketing in digital environments and platforms, social media, interactive campaigns, and online businesses. They develop strategies, content, and messaging for clients, companies, and institutions in the digital world.
What do you study in Digital Communication?
The Bachelor's Degree in Digital Communication trains professionals capable of developing and leading projects that integrate digital advertising and marketing with social media, applications, online businesses, web design, multimedia content production, and the analysis of metrics and data for decision-making.
The curriculum for the Bachelor's Degree in Digital Communication has four core areas of study: 1. Digital Communication; 2. Technology and Content; 3. Business and Branding; and 4. Professional Development.
Students study topics including web design, layout, introductory construction, data collection and processing, visual identity and branding, information architecture, marketing, oral and written communication skills, user experience, web application development, planning and development of communication campaigns, copywriting workshops, social media communication planning, visual storytelling on social media, audiovisual content strategy, digital transmedia campaigns, design and animation (motion graphics), administration and management of an online store, and the creation of a marketing plan for an online business.
Admission Requirements
Scholarships
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