Bachelor of Science in Marketing

Marketing is the study of the processes for developing and distributing goods and services attractive to selected customer groups. These markets may include both consumer and organizational (industrial, governmental, or non-profit) groups. An understanding of customers results from studies of psychological and sociological perspectives and from the use of research tools. Based on this understanding, competitive strategies and distribution channels can be devised to reach the desired customers more effectively. The emergence of e-commerce has substantially modified some of the existing strategies for understanding the customer and for managing channels of distribution. The department encourages internships, which enable students to combine their education with practical, paid work experience in their career field. For additional details, students should consult their academic advisor and the Office of Internships and Employer Relations at 203.932.7491. Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits), the business program core (30 credits), non-Business elective requirements, and QANL 2216. The following are in addition to the aforementioned curricular requirements: Business Major: 18 credits MKTG 2205 - Consumer Behavior or MKTG 3307 - Advertising and Promotion MKTG 3302 - Organizational Marketing MKTG 3326 - Overview of E-Commerce MKTG 4413 - International Marketing MKTG 4442 - Mktg Research in Global Environment One 3 credit MKTG junior or senior level course Business Restricted Electives: 12 credits These credits are chosen in consultation with the adviser.