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Marketing is the study of the processes for developing and distributing goods and services attractive to selected customer groups. These markets may include both consumer and organizational (industrial, governmental, or non-profit) groups. An understanding of customers results from studies of psychological and sociological perspectives and from the use of research tools. Based on this understanding, competitive strategies and distribution channels can be devised to reach the desired customers more effectively. The emergence of e-commerce has substantially modified some of the existing strategies for understanding the customer and for managing channels of distribution. The department encourages internships, which enable students to combine their education with practical, paid work experience in their career field. For additional details, students should consult their academic advisor and the Office of Internships and Employer Relations at 203.932.7491. Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits), the business program core (30 credits), non-Business elective requirements, and QANL 2216. The following are in addition to the aforementioned curricular requirements: Business Major: 18 credits MKTG 2205 - Consumer Behavior or MKTG 3307 - Advertising and Promotion MKTG 3302 - Organizational Marketing MKTG 3326 - Overview of E-Commerce MKTG 4413 - International Marketing MKTG 4442 - Mktg Research in Global Environment One 3 credit MKTG junior or senior level course Business Restricted Electives: 12 credits These credits are chosen in consultation with the adviser.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Marketing is the study of the processes for developing and distributing goods and services attractive to selected customer groups. These markets may include both consumer and organizational (industrial, governmental, or non-profit) groups. An understanding of customers results from studies of psychological and sociological perspectives and from the use of research tools. Based on this understanding, competitive strategies and distribution channels can be devised to reach the desired customers more effectively. The emergence of e-commerce has substantially modified some of the existing strategies for understanding the customer and for managing channels of distribution. The department encourages internships, which enable students to combine their education with practical, paid work experience in their career field. For additional details, students should consult their academic advisor and the Office of Internships and Employer Relations at 203.932.7491. Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits), the business program core (30 credits), non-Business elective requirements, and QANL 2216. The following are in addition to the aforementioned curricular requirements: Business Major: 18 credits MKTG 2205 - Consumer Behavior or MKTG 3307 - Advertising and Promotion MKTG 3302 - Organizational Marketing MKTG 3326 - Overview of E-Commerce MKTG 4413 - International Marketing MKTG 4442 - Mktg Research in Global Environment One 3 credit MKTG junior or senior level course Business Restricted Electives: 12 credits These credits are chosen in consultation with the adviser.
Admission Requirements
80+
6.5+
Applicants must submit official certified copies of original senior secondary/high school records. Other English Language Requirements: A minimum Pearson Test of English (PTE) score of 53 OR A minimum iTEP score of 3.7 OR An ELS Certificate of Completion of Level 112, English for Academic Purposes (EAP) Program.
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Marketing
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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