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With the rise of new, predominantly online, distribution and communication channels, and the ability of consumers to impact on brand reputation, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brands. The MSc Digital Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived, and to gain the CIM Professional Diploma, you’ll only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career. Our research-led teaching combined with a focus on practical applications is a key strength of this course. Our approach is not just about transferring knowledge, but also about providing you with the confidence to learn independently while developing a wide range of skills relevant to the workplace. In addition to engaging with academic and practitioner literature through readings, tasks and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to ‘real world’ situations. During your studies, you’ll have the opportunity to collaborate with a variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs). The University of Stirling is accredited by AACSB International in recognition of our excellence in business education. This puts the University of Stirling Management School among the top 6% of business schools globally.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
With the rise of new, predominantly online, distribution and communication channels, and the ability of consumers to impact on brand reputation, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brands. The MSc Digital Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived, and to gain the CIM Professional Diploma, you’ll only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career. Our research-led teaching combined with a focus on practical applications is a key strength of this course. Our approach is not just about transferring knowledge, but also about providing you with the confidence to learn independently while developing a wide range of skills relevant to the workplace. In addition to engaging with academic and practitioner literature through readings, tasks and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to ‘real world’ situations. During your studies, you’ll have the opportunity to collaborate with a variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs). The University of Stirling is accredited by AACSB International in recognition of our excellence in business education. This puts the University of Stirling Management School among the top 6% of business schools globally.
Admission Requirements
12 Months
Sep
Scholarships
Be the Difference Postgraduate International Scholarship
Be the Difference Postgraduate International Scholarship
MSc Digital Marketing and Brand Management
Stirling Campus, Stirling, United Kingdom
12 monthsProgramme duration
2Scholarships
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Scholarships
Be the Difference Postgraduate International Scholarship
Value
$9000
Deadline
31 Jan 2026
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
EU Postgraduate Scholarship
Value
$6000
Deadline
31 Jan 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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