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This online Masters in Public Relations and Strategic Communication will help you to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice. The course is delivered online via MS Teams and Canvas, the University of Stirling’s online learning environment. You will also have an opportunity to attend on-campus sessions and field trips, including our Public Relations Residential School and the annual public affairs field trip to Brussels. By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies. We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Guest lectures offer opportunities to discuss strategic communication issues with leading practitioners and scholars. These also give you networking opportunities and an understanding of current best practice.
Programme overview
Main Subject
International Relations/Studies/Affairs
Degree
MSc
Study Level
Masters
Study Mode
Online
This online Masters in Public Relations and Strategic Communication will help you to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice. The course is delivered online via MS Teams and Canvas, the University of Stirling’s online learning environment. You will also have an opportunity to attend on-campus sessions and field trips, including our Public Relations Residential School and the annual public affairs field trip to Brussels. By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies. We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Guest lectures offer opportunities to discuss strategic communication issues with leading practitioners and scholars. These also give you networking opportunities and an understanding of current best practice.
Admission Requirements
12 Months
Jan
Sep
Scholarships
Be the Difference Postgraduate International Scholarship
Be the Difference Postgraduate International Scholarship
MSc Public Relations and Strategic Communication (Online)
Stirling Campus, Stirling, United Kingdom
12 monthsProgramme duration
2Scholarships
International Relations/Studies/AffairsMain Subject Area
Programme overview
Main Subject
International Relations/Studies/Affairs
Degree
MSc
Study Level
Masters
Study Mode
Online
Programme overview
Main Subject
International Relations/Studies/Affairs
Degree
MSc
Study Level
Masters
Study Mode
Online
Admission Requirements
Scholarships
Be the Difference Postgraduate International Scholarship
Value
$9000
Deadline
31 Jan 2026
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
EU Postgraduate Scholarship
Value
$6000
Deadline
31 Jan 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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