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Our Public Relations and Strategic Communication course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and strategic communications, and have many opportunities to apply this theory to everyday communications and public relations practice. By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies. We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners and scholars. These also give you networking opportunities and an understanding of current best practice.
Programme overview
Main Subject
Communication and Media Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Our Public Relations and Strategic Communication course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and strategic communications, and have many opportunities to apply this theory to everyday communications and public relations practice. By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies. We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners and scholars. These also give you networking opportunities and an understanding of current best practice.
Admission Requirements
12 Months
Sep
Scholarships
Be the Difference Postgraduate International Scholarship
Be the Difference Postgraduate International Scholarship
MSc Public Relations and Strategic Communication
Stirling Campus, Stirling, United Kingdom
# 201-250QS Subject Rankings
12 monthsProgramme duration
2Scholarships
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Communication and Media Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Scholarships
Be the Difference Postgraduate International Scholarship
Value
$9000
Deadline
31 Jan 2026
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
EU Postgraduate Scholarship
Value
$6000
Deadline
31 Jan 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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