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Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events. Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility. Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. Stirling is one the best places to study sport in the UK and provides a unique context for your studies. We’re Scotland's University for Sporting Excellence and were awarded UK Sports University of the Year 2020 (The Times and The Sunday Times Good University Guide). Your career in the sports business starts here.
Programme overview
Main Subject
Sports-Related Subjects
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events. Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility. Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. Stirling is one the best places to study sport in the UK and provides a unique context for your studies. We’re Scotland's University for Sporting Excellence and were awarded UK Sports University of the Year 2020 (The Times and The Sunday Times Good University Guide). Your career in the sports business starts here.
Admission Requirements
48 Months
Sep
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
BA (Hons) Sport Business Management
Stirling Campus, Stirling, United Kingdom
# 101-150QS Subject Rankings
48 monthsProgramme duration
Sports-Related SubjectsMain Subject Area
Programme overview
Main Subject
Sports-Related Subjects
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Programme overview
Main Subject
Sports-Related Subjects
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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