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Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and digital marketing. The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you'll only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career. Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You'll collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs). The University of Stirling is accredited by AACSB International in recognition of our excellence in business education. This puts the University of Stirling Management School among the top 6% of business schools globally.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and digital marketing. The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you'll only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career. Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You'll collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs). The University of Stirling is accredited by AACSB International in recognition of our excellence in business education. This puts the University of Stirling Management School among the top 6% of business schools globally.
Admission Requirements
12 Months
Sep
Scholarships
Be the Difference Postgraduate International Scholarship
Be the Difference Postgraduate International Scholarship
MSc Marketing
Stirling Campus, Stirling, United Kingdom
12 monthsProgramme duration
2Scholarships
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Scholarships
Be the Difference Postgraduate International Scholarship
Value
$9000
Deadline
31 Jan 2026
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
EU Postgraduate Scholarship
Value
$6000
Deadline
31 Jan 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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