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The increase in the collection and analysis of Big Data, - extremely large sets of information, such as social media comments or online product reviews - can provide valuable insight to consumer behaviours and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts. This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It's been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future Marketing Manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics. The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with computing expertise. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies, you'll undertake a three-month project giving you an opportunity to apply in the concepts and theories you've worked on during the course to a real-life topic. The University of Stirling is accredited by AACSB International in recognition of our excellence in business education. This puts the University of Stirling Management School among the top 6% of business schools globally.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The increase in the collection and analysis of Big Data, - extremely large sets of information, such as social media comments or online product reviews - can provide valuable insight to consumer behaviours and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts. This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It's been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future Marketing Manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics. The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with computing expertise. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies, you'll undertake a three-month project giving you an opportunity to apply in the concepts and theories you've worked on during the course to a real-life topic. The University of Stirling is accredited by AACSB International in recognition of our excellence in business education. This puts the University of Stirling Management School among the top 6% of business schools globally.
Admission Requirements
12 Months
Jan
Sep
Scholarships
Be the Difference Postgraduate International Scholarship
Be the Difference Postgraduate International Scholarship
MSc Marketing Analytics
Stirling Campus, Stirling, United Kingdom
12 monthsProgramme duration
2Scholarships
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Scholarships
Be the Difference Postgraduate International Scholarship
Value
$9000
Deadline
31 Jan 2026
Application requirements
QS Event attendance is required
Entry requirements
You must be admitted to this school to be awarded
EU Postgraduate Scholarship
Value
$6000
Deadline
31 Jan 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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