Bachelor of Communication in Public Relations and Advertising Bachelor of Creative Intelligence and Innovation 48 months Undergraduate Programme By University of Technology Sydney |TopUniversities
Subject Ranking

# 101-150QS Subject Rankings

Programme Duration

48 monthsProgramme duration

Tuitionfee

42,010 AUDTuition Fee/year

Application Deadline

30 Nov, 2025Application Deadline

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

This course is designed for aspiring professionals in creative advertising, strategic public relations and related fields. What sets this course apart is its focus on real-world campaign creation for various sectors, enhancing your digital, traditional, and social media communication abilities. You'll learn to craft compelling content and engage effectively with media, all within the broader social, economic, and political frameworks of the communication industry.



You'll acquire a versatile skill set, including ethical communication practices, ensuring you are adaptable to diverse work environments. Your coursework will culminate in a comprehensive portfolio, showcasing your readiness to potential employers.



The course also integrates a transdisciplinary approach, drawing on multiple fields to foster innovative thinking and problem-solving. You'll develop competencies in critical and creative thinking, future scenario planning, and entrepreneurship, preparing you to thrive in a rapidly evolving global landscape.



Teaching methods include industry experiences, real-world projects, and self-directed proposals, ensuring a dynamic and engaging learning experience that equips you for the challenges and opportunities of the communication sector.



The Bachelor of Creative Intelligence and Innovation (BCII) enhances your discipline-specific studies with a powerful, future-focused edge. Designed as a transdisciplinary degree, the BCII brings together students from a wide range of fields to develop advanced skills in critical and creative thinking, innovation, complexity, collaboration, entrepreneurship, and future scenario planning. From day one, you’ll work on real-world challenges alongside industry partners, applying high-level conceptual thinking and practical problem-solving across diverse professional contexts. This unique approach boosts your employability and prepares you for leadership roles in an ever-changing world.



The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.



By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate a rapidly changing world.

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

This course is designed for aspiring professionals in creative advertising, strategic public relations and related fields. What sets this course apart is its focus on real-world campaign creation for various sectors, enhancing your digital, traditional, and social media communication abilities. You'll learn to craft compelling content and engage effectively with media, all within the broader social, economic, and political frameworks of the communication industry.



You'll acquire a versatile skill set, including ethical communication practices, ensuring you are adaptable to diverse work environments. Your coursework will culminate in a comprehensive portfolio, showcasing your readiness to potential employers.



The course also integrates a transdisciplinary approach, drawing on multiple fields to foster innovative thinking and problem-solving. You'll develop competencies in critical and creative thinking, future scenario planning, and entrepreneurship, preparing you to thrive in a rapidly evolving global landscape.



Teaching methods include industry experiences, real-world projects, and self-directed proposals, ensuring a dynamic and engaging learning experience that equips you for the challenges and opportunities of the communication sector.



The Bachelor of Creative Intelligence and Innovation (BCII) enhances your discipline-specific studies with a powerful, future-focused edge. Designed as a transdisciplinary degree, the BCII brings together students from a wide range of fields to develop advanced skills in critical and creative thinking, innovation, complexity, collaboration, entrepreneurship, and future scenario planning. From day one, you’ll work on real-world challenges alongside industry partners, applying high-level conceptual thinking and practical problem-solving across diverse professional contexts. This unique approach boosts your employability and prepares you for leadership roles in an ever-changing world.



The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.



By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate a rapidly changing world.

Admission Requirements

84+
58+
6.5+
79+
176+

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.



Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Communication in Public Relations and Advertising (C10363).



Eligibility for admission does not guarantee offer of a place.

30 Nov 2025
4 Years
Feb

Tuition fees

Domestic
16,992 AUD
International
42,010 AUD

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