Department of Management & Marketing | BA Marketing and Management (with Foundation Year)

BA Marketing & Management (with Foundation Year) at Durham University

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Study marketing alongside management and gain insights into the strategic decision-making in marketing and the effective techniques used to drive impacts on brands and consumer behaviour in the fast-paced business world.

Drawing from the fields of Psychology, Sociology, Anthropology, Philosophy and Economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.

Combining contemporary marketing trends such as behavioural science and digital marketing together with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.

This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad.

Year 1 provides a foundation of knowledge and skills in marketing and management. In subsequent years you will further develop your knowledge and skills in areas such as Digital Marketing, Consumer Behavioural Science, Branding, Market Research and Communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as Retail Marketing and Social Marketing.

The degree culminates in either a dissertation or project based on an area of marketing of your choice.

Our students graduate with specialist knowledge in areas of accounting and of finance, as well as the analytical, IT and problem-solving skills that are highly valued by employers in the UK and internationally. This combination of academic knowledge and transferable skills will open up a range of career opportunities in the financial world and beyond.

Our focus on employability extends beyond the classroom. You will benefit from employability-focused events that will give you a competitive edge in the job market. From interview advice and employer talks to subject-specific careers fairs, we work with you to achieve your goals.

Previous graduates have gone on to work within the accountancy profession and for businesses as accountants, specialising as auditors, financial accountants, tax specialists, management consultants etc. Graduates have also specialise in areas of finance such as financial analysis, risk management and investment banking. For employers such as PWC, KPMG, Deloitte, EY, Grant Thornton, National Audit Office, Capita, Deutsche Bank and Sage Plc. Many have been offered places on graduate talent schemes across a range of sectors, while others have taken on roles in charitable organisations and in general management.

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