Bachelor of Business Administration (Honours) Scheme in Management and Marketing (Management / Marketing)

Hung Hom, Kowloon, Hong Kong, HK, Hong Kong, Hong Kong SAR

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48 monthsProgram duration

YesScholarships

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Bachelor of Business Administration (Honours) Scheme in Management and Marketing (Management / Marketing)
Programme Aims
Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.
Students complete the General University Requirements, Core subjects and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation.
BBA (Hons) in Management Management skills are required by all business professionals. As an area of study, management is concerned with how to maximise the effectiveness of people and other resources within businesses.
This programme provides students with a well-rounded business education and training in general management, along with the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, the Chinese mainland and the region.
BBA (Hons) in Marketing This programme provides students with a well-rounded business education that includes competence in the analysis, planning, implementation and control of marketing decisions; analytical and research skills; the ability to communicate, interact and intervene as part of the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of information systems and technology relevant to marketing.
All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as leadership training camps, peer tutoring and mentorship.
Subject to availability, students may choose to spend a semester studying at another university overseas or in mainland China, with the credits counting towards their PolyU degree.

Program overview

Main Subject

Business and Management Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Admission requirements

Important Dates

Program Duration

4 Years

Starting Month(s)

Sep

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

Holistic Education to Nurture Talented Changemakers

The holistic education model of PolyU adopts a unique experiential learning approach which comprises Work-Integrated Education, Service-Learning, Overseas Exchange Opportunities, Research Education and Entrepreneurship Education.

We were the first university in Hong Kong to incorporate Service-Learning and Work-Integrated Education as mandatory components within the undergraduate curriculum, preparing students to become future-ready professionals with leadership skills, cross-cultural capabilities, a global perspective, and a heart to serve. We have also embedded the components of “Artificial Intelligence and Data Analytics” and “Innovation and Entrepreneurship” into our undergraduate education, providing students with the skills and data literacy required to excel in today’s technological landscape.

We nurture the next generation of researchers and innovators through various programmes including the Undergraduate Research and Innovation Scheme (URIS) and College of Undergraduate Researchers and Innovators (CURI). We have also introduced the Special Talents Admission and Recognition Scheme (STARS) to support students with exceptional talents in sports, arts and culture, leadership and community services, or science, technology, engineering and mathematics (STEM). PolyU furthermore has established student exchange partnership networks with 280+ universities / institutions overseas.

Life@PolyU is more than academic success. PolyU offers a supportive community to help students navigate campus life. Students can fuel their passion with our student development programmes and various activities in sports, art and culture, wellness activities, etc and experience the rich tapestry of campus life by joining our clubs and societies. Our halls of residence offer a vibrant ecosystem with many opportunities for students to develop a life-long global network. By immersing themselves in numerous exciting and joyful hall activities, students can build lasting friendships with their peers from diverse cultures and nationalities.

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Contact Us:

Academic Registry (for Taught Postgraduate Programmes)

General enquiry: (852) 2333 0600

Fax: (852) 2334 6671

Email: [email protected]

Website: www.polyu.edu.hk/study/pg/taught-postgraduate

Global Engagement Office (for Undergraduate Programmes)

Tel: (852) 2766 5116

Fax: (852) 2333 9974

Email: General [email protected]

Exchange / Study Abroad [email protected]