24 monthsProgramme duration
47,200 AUDTuition Fee/year
Jul, MarStarting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Blended
Gain future-focused knowledge, skills, and industry experience and become a professional marketer with our innovative, applied and world-class degree that delivers real impact. Master responsible marketing practice, strategies and tactics aligned with industry demands and the United Nations Sustainable Development Goals. Build future-focused marketing skills supported by critical thinking and a problem-solving mindset. Gain real-world, applied experience by solving industry-based problems and engaging with industry experts. By completing La Trobe's Master of Marketing, you will:
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.
- critically analyse the business environment and solve marketing problems ethically and responsibly
- explore topics such as sales, negotiation, customer experience and service design, digital marketing, content marketing, marketing research and analytics, entrepreneurship and innovation, cybersecurity and artificial intelligence, and marketing strategy
- benefit from our practical and applied approach to learning, with the use of active workshops and tasks sourced from the real world, a broad student cohort, industry guest speakers and more
- tap into industry expertise and potential job opportunities through our partnerships with major corporations and industry leaders in marketing.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Blended
Gain future-focused knowledge, skills, and industry experience and become a professional marketer with our innovative, applied and world-class degree that delivers real impact. Master responsible marketing practice, strategies and tactics aligned with industry demands and the United Nations Sustainable Development Goals. Build future-focused marketing skills supported by critical thinking and a problem-solving mindset. Gain real-world, applied experience by solving industry-based problems and engaging with industry experts. By completing La Trobe's Master of Marketing, you will:
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.
- critically analyse the business environment and solve marketing problems ethically and responsibly
- explore topics such as sales, negotiation, customer experience and service design, digital marketing, content marketing, marketing research and analytics, entrepreneurship and innovation, cybersecurity and artificial intelligence, and marketing strategy
- benefit from our practical and applied approach to learning, with the use of active workshops and tasks sourced from the real world, a broad student cohort, industry guest speakers and more
- tap into industry expertise and potential job opportunities through our partnerships with major corporations and industry leaders in marketing.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.
Admission Requirements
58+
176+
79+
6.5+
Academic entry requirement
Prerequisites
2-year full-time or part time equivalent
To be considered for admission to this degree you will need to meet at least one of the following criteria:
completion of an Australian bachelor degree or equivalent in any discipline.
OR
completion of the Postgraduate Qualifying Program (PPN001)
1-year full time or part time equivalent offered to domestic students only
To be considered for admission to this degree (with 120 credit points of admission credit applied) you will need to meet at least one of the following criteria:
completion of an Australian graduate diploma or higher in a related business discipline (e.g.media studies, psychology).
OR
completion of an Australian bachelor degree (or equivalent), or higher level qualification and a minimum of three years of *relevant work experience (or part-time equivalent), plus:
*Relevant work experience: Applicants applying based on work experience are required to provide a detailed Resume, outlining their employment history and relevant work experience. Relevant work experience is business experience in a managerial or leadership position with business oversight
1.5-year full-time or part time equivalent
To be considered for admission to this degree (with 60 credit points of admission credit applied) you will need to meet at least one of the following criteria:
completion of an Australian bachelor degree (or equivalent), or higher level qualification in a business or related discipline (e.g. media studies, psychology).
OR
completion of an Australian bachelor degree (or equivalent) in any discipline plus a minimum of two years *relevant work experience
*Relevant work experience: Applicants applying based on work experience are required to provide a detailed Resume, outlining their employment history and relevant work experience. Relevant work experience is business experience in a managerial or leadership position with business oversight
Prerequisites
2-year full-time or part time equivalent
To be considered for admission to this degree you will need to meet at least one of the following criteria:
completion of an Australian bachelor degree or equivalent in any discipline.
OR
completion of the Postgraduate Qualifying Program (PPN001)
1-year full time or part time equivalent offered to domestic students only
To be considered for admission to this degree (with 120 credit points of admission credit applied) you will need to meet at least one of the following criteria:
completion of an Australian graduate diploma or higher in a related business discipline (e.g.media studies, psychology).
OR
completion of an Australian bachelor degree (or equivalent), or higher level qualification and a minimum of three years of *relevant work experience (or part-time equivalent), plus:
- professional certification in a related discipline, or
- other recognised learning
*Relevant work experience: Applicants applying based on work experience are required to provide a detailed Resume, outlining their employment history and relevant work experience. Relevant work experience is business experience in a managerial or leadership position with business oversight
1.5-year full-time or part time equivalent
To be considered for admission to this degree (with 60 credit points of admission credit applied) you will need to meet at least one of the following criteria:
completion of an Australian bachelor degree (or equivalent), or higher level qualification in a business or related discipline (e.g. media studies, psychology).
OR
completion of an Australian bachelor degree (or equivalent) in any discipline plus a minimum of two years *relevant work experience
*Relevant work experience: Applicants applying based on work experience are required to provide a detailed Resume, outlining their employment history and relevant work experience. Relevant work experience is business experience in a managerial or leadership position with business oversight
2 Years
Jul
Mar
Tuition fees
Domestic
34,400 AUD
International
47,200 AUD
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