Data Marketing and Analytic
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Features of the EPP:
Education in the field of management and administration, which involves the acquisition of fundamental knowledge of marketing.
The main focus of the educational and professional programme is special education in the field of economics, which provides a fundamental study of marketing as a modern concept of business management, the acquisition of practical skills and abilities to determine the specifics of market participants in various fields and types of markets, the development of marketing strategies and the formation of management decisions in the field of data marketing, digital marketing, social media marketing, content marketing, web design, e-commerce, taking into account the requirements of the economic environment.
A combination of theoretical knowledge, scientific knowledge, and practical activities is necessary to master modern universal and specialised information systems and software products for effective management of markets and consumer behaviour.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Features of the EPP:
Education in the field of management and administration, which involves the acquisition of fundamental knowledge of marketing.
The main focus of the educational and professional programme is special education in the field of economics, which provides a fundamental study of marketing as a modern concept of business management, the acquisition of practical skills and abilities to determine the specifics of market participants in various fields and types of markets, the development of marketing strategies and the formation of management decisions in the field of data marketing, digital marketing, social media marketing, content marketing, web design, e-commerce, taking into account the requirements of the economic environment.
A combination of theoretical knowledge, scientific knowledge, and practical activities is necessary to master modern universal and specialised information systems and software products for effective management of markets and consumer behaviour.
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