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The D'Amore-McKim School of Business offers both a five-year cooperative education model as well as a four-year cooperative education model leading to a Bachelor of Science degree in Business Administration (BSBA). We are globally recognized as the leading experience-based business school preparing students for organizations seeking highly motivated business leaders. According to the American Marketing Association, marketing is “an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.†Create something people want, tell them about it, and deliver it to them in a way so that everyone benefits. The concentration in marketing offers students an opportunity to develop an understanding of the role of the marketing function in the organization as well as detailed insight into various aspects of marketing processes, including strategy, buyer behavior, market research and analytics, digital and mobile media, marketing communications, sales, services, and new product development. Students prepare for possible careers in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management.
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
The D'Amore-McKim School of Business offers both a five-year cooperative education model as well as a four-year cooperative education model leading to a Bachelor of Science degree in Business Administration (BSBA). We are globally recognized as the leading experience-based business school preparing students for organizations seeking highly motivated business leaders. According to the American Marketing Association, marketing is “an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.†Create something people want, tell them about it, and deliver it to them in a way so that everyone benefits. The concentration in marketing offers students an opportunity to develop an understanding of the role of the marketing function in the organization as well as detailed insight into various aspects of marketing processes, including strategy, buyer behavior, market research and analytics, digital and mobile media, marketing communications, sales, services, and new product development. Students prepare for possible careers in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management.
Admission Requirements
6.5+
Other English Language Requirements: PTE 62 (no band below 62); CAE 58.
Jan-2000
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Business Administration with Concentration in Marketing
# 251-300QS Subject Rankings
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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