Bachelor of Science in Business Administration with Concentration in Marketing Program By Northeastern University |Top Universities

Bachelor of Science in Business Administration with Concentration in Marketing

Bachelor of Science in Business Administration with Concentration in Marketing

  • QS World University Rankings
    342
  • Degree Other
  • Study Level Bachelors
The D'Amore-McKim School of Business offers both a five-year cooperative education model as well as a four-year cooperative education model leading to a Bachelor of Science degree in Business Administration (BSBA). We are globally recognized as the leading experience-based business school preparing students for organizations seeking highly motivated business leaders. According to the American Marketing Association, marketing is “an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.” Create something people want, tell them about it, and deliver it to them in a way so that everyone benefits. The concentration in marketing offers students an opportunity to develop an understanding of the role of the marketing function in the organization as well as detailed insight into various aspects of marketing processes, including strategy, buyer behavior, market research and analytics, digital and mobile media, marketing communications, sales, services, and new product development. Students prepare for possible careers in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management.