Bachelor of Science in International Business with Concentration in Marketing Program By Northeastern University |Top Universities

Bachelor of Science in International Business with Concentration in Marketing

Subject Ranking

# 201-250QS Subject Rankings

Main Subject Area

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

BS in International Business (BSIB) degree has offered a unique program to undergraduate business students: integrated learning through academic and experiential opportunities. The BSIB Program immerses students in a foreign culture to experience the academic, professional and personal components of the global marketplace. According to the American Marketing Association, marketing is “an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.” Create something people want, tell them about it, and deliver it to them in a way so that everyone benefits. The concentration in marketing offers students an opportunity to develop an understanding of the role of the marketing function in the organization as well as detailed insight into various aspects of marketing processes, including strategy, buyer behavior, market research and analytics, digital and mobile media, marketing communications, sales, services, and new product development. Students prepare for possible careers in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management.

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

BS in International Business (BSIB) degree has offered a unique program to undergraduate business students: integrated learning through academic and experiential opportunities. The BSIB Program immerses students in a foreign culture to experience the academic, professional and personal components of the global marketplace. According to the American Marketing Association, marketing is “an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.” Create something people want, tell them about it, and deliver it to them in a way so that everyone benefits. The concentration in marketing offers students an opportunity to develop an understanding of the role of the marketing function in the organization as well as detailed insight into various aspects of marketing processes, including strategy, buyer behavior, market research and analytics, digital and mobile media, marketing communications, sales, services, and new product development. Students prepare for possible careers in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management.

Admission requirements

Undergraduate

6+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Northeastern started with an innovative idea: that education is about engaging with the world to solve problems and lead change. That distinctive approach, founded in cooperative education, has created an academic culture that infuses both undergraduate and graduate studies.We empower our undergraduates to chart their own academic path, through more than 90 majors and concentrations and global experiential learning opportunities in 92 countries. Northeastern's 158 graduate programs prepare students for emerging new fields; students are able to take courses on campus, online, or in hybrid formats, creating the educational experience that best meets their needs.The university is committed to the educational success of its students, offering need-based aid and a range of scholarships to reward the outstanding achievements of students from all walks of life.For more information, please visit northeastern.edu 

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