B.A. Degree in Liberal Arts and Sciences - Advertising Program By San Diego State University |Top Universities

B.A. Degree in Liberal Arts and Sciences - Advertising

B.A. Degree in Liberal Arts and Sciences - Advertising

San Diego State University

San Diego State University, San Diego , United States
  • QS World University Rankings
    801-1000
  • Degree Other
  • Study Level Bachelors
  • Duration 48 months
Advertising is used by businesses and non-profit organizations to communicate messages about themselves, their products, their services and their causes. Advertisers create dynamic promotional communication to inform, persuade and remind their audiences. Students in the advertising emphasis, within the School of Journalism and Media Studies, will learn: To understand the basic principles and theories of advertising, To write copy and design messages for distribution through multiple media channels, To apply appropriate research methods to plan, monitor and evaluate advertising, To develop strategic thinking skills applied to targeting audiences, To create and implement advertising campaigns that are responsible to both consumers’ as well as corporate needs, To critically analyze issues related to advertising, To communicate effectively with diverse audiences, To practice ethical communication. Advertising graduates are employed in advertising agencies and marketing departments in the areas of media ad sales, sales promotions, research, creative development, account services, sales management, and digital and social media.
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