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Advertising is used by businesses and non-profit organizations to communicate messages about themselves, their products, their services and their causes. Advertisers create dynamic promotional communication to inform, persuade and remind their audiences. Students in the advertising emphasis, within the School of Journalism and Media Studies, will learn: To understand the basic principles and theories of advertising, To write copy and design messages for distribution through multiple media channels, To apply appropriate research methods to plan, monitor and evaluate advertising, To develop strategic thinking skills applied to targeting audiences, To create and implement advertising campaigns that are responsible to both consumers’ as well as corporate needs, To critically analyze issues related to advertising, To communicate effectively with diverse audiences, To practice ethical communication. Advertising graduates are employed in advertising agencies and marketing departments in the areas of media ad sales, sales promotions, research, creative development, account services, sales management, and digital and social media.
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Advertising is used by businesses and non-profit organizations to communicate messages about themselves, their products, their services and their causes. Advertisers create dynamic promotional communication to inform, persuade and remind their audiences. Students in the advertising emphasis, within the School of Journalism and Media Studies, will learn: To understand the basic principles and theories of advertising, To write copy and design messages for distribution through multiple media channels, To apply appropriate research methods to plan, monitor and evaluate advertising, To develop strategic thinking skills applied to targeting audiences, To create and implement advertising campaigns that are responsible to both consumers’ as well as corporate needs, To critically analyze issues related to advertising, To communicate effectively with diverse audiences, To practice ethical communication. Advertising graduates are employed in advertising agencies and marketing departments in the areas of media ad sales, sales promotions, research, creative development, account services, sales management, and digital and social media.
Students should have a grade of "B" or GPA of 3.00 or higher for all secondary coursework. They need to have a minimum score of 550 on paper based TOEFL.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Renowned for its academic excellence, the university is home to top-ranked graduate programs in business; engineering; public health; psychology; fine arts; biological sciences; public affairs; education; and speech, language, and hearing sciences. Ranked undergraduate programs include business, engineering and international business. Overall, San Diego State students can choose from 91 undergraduate majors, 78 master's programs and 22 doctoral degree programs.
Renowned for its academic excellence, the university is home to top-ranked graduate programs in business; engineering; public health; psychology; fine arts; biological sciences; public affairs; education; and speech, language, and hearing sciences. Ranked undergraduate programs include business, engineering and international business. Overall, San Diego State students can choose from 91 undergraduate majors, 78 master's programs and 22 doctoral degree programs.
B.A. Degree in Liberal Arts and Sciences - Advertising
San Diego State University, San Diego , United States
48 monthsProgram duration
Communication and Media StudiesMain Subject Area
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Renowned for its academic excellence, the university is home to top-ranked graduate programs in business; engineering; public health; psychology; fine arts; biological sciences; public affairs; education; and speech, language, and hearing sciences. Ranked undergraduate programs include business, engineering and international business. Overall, San Diego State students can choose from 91 undergraduate majors, 78 master's programs and 22 doctoral degree programs.
Arts and Humanities (7)
B.A. Degree in Applied Arts and Sciences
B.A. Degree in Art
B.A. Degree in Japanese
B.A. Degree in Linguistics
B.A. Degree in Philosophy
B.A. Degree in Religious Studies
B.A. Degree in Russian
B.A. Degree in Spanish
B.A. Degree in Urban Studies
B.A. in Classics
B.A. in Comparative International Studies
B.A. in Comparative Literature
B.A. in English
B.A. in French
B.A. in German
B.A. in History
B.A. in Latin American Studies
B.A. in Theatre Arts
B.S. Degree in Environmental Engineering
B.S. in Real Estate
Bachelor of Arts in Dance
Bachelor of Arts in Music
Bachelor of Fine Arts in Dance
Bachelor of Music, Global Composition
Bachelor of Music, Jazz Studies
Bachelor of Music, Performance
Bachelor of Music, Professional Studies
Business and Management (7)
B.A. Degree in International Business
B.A. Degree in Liberal Arts and Sciences - Public Relations
B.A. Degree in Social Work - Community Corrections Case Management Specialization
B.A. in Economics
B.S. Degree in Business Administration
B.S. Degree in Management
B.S. Degree in Marketing
B.S. in Financial Services
Bachelor of Music, Professional Studies: Music Entrepreneurship and Business
Bachelor of Science Degree in Recreation Administration
Engineering and Technology (7)
B.S. Degree in Aerospace Engineering
B.S. Degree in Civil Engineering
B.S. Degree in Computer Engineering
B.S. Degree in Construction Engineering
B.S. Degree in Electrical Engineering
B.S. Degree in Information Systems
B.S. Degree in Mechanical Engineering
Bachelor of Music, Professional Studies: Music Recording Technology and Audio Design
Bachelor of Science Degree in Computer Science
Life Sciences and Medicine (7)
B.A. Degree in Biology
B.A. Degree in Microbiology
B.A. Degree in Psychology
B.A. Degree in Speech, Language, and Hearing Sciences
B.S. Degree in Biology
B.S. Degree in Foods and Nutrition
B.S. Degree in Kinesiology
B.S. Degree in Microbiology
B.S. Degree in Nursing
B.S. Degree in Nutrition
Natural Sciences (7)
B.A. Degree in Chemistry
B.A. Degree in Geological Sciences
B.A. Degree in Mathematics
B.A. Degree in Physics
B.A. in Geography
B.A. in Physical Science
B.A. in Sustainability
B.S. Degree in Applied Arts and Sciences - Astronomy
B.S. Degree in Applied Mathematics
B.S. Degree in Chemistry
B.S. Degree in Geological Sciences
B.S. Degree in Physics
B.S. Degree in Statistics
B.S. in Geography
B.S. in Mathematics
Bachelor of Science Degree in Environmental Sciences
Others (7)
B.S. Degree in Accounting
B.S. in Finance
Social Sciences and Management (7)
B.A. Degree in European Studies
B.A. Degree in Liberal Arts and Sciences
B.A. Degree in Liberal Arts and Sciences - Advertising
B.A. Degree in Liberal Arts and Sciences - Astronomy
B.A. Degree in Liberal Arts and Sciences - Journalism
B.A. Degree in Liberal Arts and Sciences - Media Studies
B.A. Degree in Political Science
B.A. Degree in Public Administration
B.A. Degree in Russian and Central European Studies
B.A. Degree in Social Work
B.A. Degree in Social Work - Environmental Social Work Specialization
B.A. Degree in Sociology
B.A. Degree in Women's Studies
B.A. in Africana Studies
B.A. in American Indian studies
B.A. in Asian Studies
B.A. in Chicana and Chicano Studies
B.A. in European Studies
B.A. in German with Emphasis in German Studies
B.A. in Humanities
B.A. in International Security and Conflict Resolution
B.A. in Journalism and Media Studies
B.A. in Lesbian, Gay, Bisexual, and Transgender Studies
B.A. in Liberal Studies
B.A. in Modern Jewish Studies
B.A. in Rhetoric and Writing Studies
B.A. in Social Science
B.S. Degree in Applied Arts and Sciences - Health Communication
B.S. Degree in Athletic Training
B.S. Degree in Public Health
B.S. Degree in Television, Film and New Media
Bachelor of Arts degree in Communication
Bachelor of Arts in Anthropology
Bachelor of Arts in Gerontology
Bachelor of Music, Music Education
Bachelor of Science in Applied Arts and Sciences in Child Development
Bachelor of Science in Hospitality and Tourism Management
Bachelors of Science in Criminal Justice
Renowned for its academic excellence, the university is home to top-ranked graduate programs in business; engineering; public health; psychology; fine arts; biological sciences; public affairs; education; and speech, language, and hearing sciences. Ranked undergraduate programs include business, engineering and international business. Overall, San Diego State students can choose from 91 undergraduate majors, 78 master's programs and 22 doctoral degree programs.
Arts and Humanities (7)
M.A. in Latin American Studies/Master of Public Administration (MPA)
Master of Arts (M.A.) Program in English
Master of Arts Degree in French
Master of Arts Degree in Linguistics
Master of Arts Degree in Theatre Arts
Master of Arts in Rhetoric and Writing Studies
Master of Arts in Studio Art
Master of City Planning
Master of Fine Arts (MFA) Degree in Musical Theatre
Master of Fine Arts in Art
Master of Fine Arts in Design and Technical Theatre
Master of Music in Conducting
Master of Music, Composition
Master of Music, Ethnomusicology
Master of Music, Jazz Studies
Master of Music, Musicology
Master of Music, Performance
Master of Public Health/Master of Arts - Latin American Studies (MPH/MA)
Business and Management (7)
Master of Arts Degree in Economics
Engineering and Technology (7)
M.S. in Computer Science
Master of Engineering
Master of Science (MS) Degree in Civil Engineering
Master of Science Degree in Aerospace engineering
Master of Science degree in Electrical Engineering
Master of Science in Bioinformatics and Medical Informatics
Master of Science in Information Systems (MSIS)
Master of Science in Mechanical Engineering
Life Sciences and Medicine (7)
Dual M.S. in Exercise Physiology and Nutritional Sciences
M.S. in Exercise Physiology
M.S. in Marriage and Family Therapy
M.S. in Nutritional Sciences
Master of Arts Degree in Biology
Master of Arts Program in Psychology
Master of Science Degree in Bioengineering
Master of Science Degree in Biology
Master of Science Degree in Microbiology
Master of Science Degree in Nursing
Master of Science Program in Applied Psychology
Masters of Science (MS) degree in Counseling with a specialization in School Counseling
Masters of Science in Rehabilitation Counseling
Natural Sciences (7)
M.S. in Astronomy
M.S. in Computational Science
Master of Arts Degree in Geography
Master of Arts in Chemistry
Master of Arts in Mathematics
Master of Arts in Physics
Master of Science Degree in Geography
Master of Science Degree in Geological Sciences
Master of Science Degree in Medical Physics
Master of Science in Applied Mathematics
Master of Science in Applied Mathematics, Concentration in Dynamical Systems and Chaos
Master of Science in Applied Mathematics, Concentration in Math Theory of Communication Systems
Master of Science in Chemistry
Master of Science in Physics
Master of Science in Statistics
Master of Science in Statistics, Concentration in Biostatistics
Others (7)
Master of Science in Accountancy (MSA)
Social Sciences and Management (7)
M.S. in Kinesiology - Applied Movement Science
M.S. in Multicultural Community Counseling
Master of Arts Degree in Anthropology
Master of Arts Degree in Chicana and Chicano Studies
Master of Arts Degree in Communication with Specialization in Mass Communication and Media Studies
Master of Arts Degree in Political Science
Master of Arts Degree in Speech, Language, and Hearing Sciences
Master of Arts degree in Education with a Concentration in Educational Leadership and a Specialization in PreK-12
Master of Arts degree in Sociology
Master of Arts in Reading Education
Master of Arts in Teaching Service Specialization in Mathematics for Community College Teaching
Master of Arts in Teaching Service Specialization in Mathematics for Secondary Teaching
Master of Arts in Teaching program
Master of Fine Arts Degree in Creative Writing
Master of Public Administration (MPA)
Master of Public Health - Biometry
Master of Public Health - Environmental Health
Master of Public Health - Epidemiology
Master of Public Health - Health Management and Policy
Master of Public Health - Health Promotion and Behavioral Sciences
Master of Science Degree in Child Development
Master of Science Degree in Homeland Security
Master of Science in Child Development with a Concentration in Early Childhood Mental Health
Master of Science in Criminal Justice and Criminology
Master of Social Work (MSW)
Master of Social Work Degree and Master of Public Health Degree (MSW/MPH)
Masters of Arts in Postsecondary Educational Leadership with a Specialization in Student Affairs
Engineering and Technology (4)
PhD - Doctor of Philosophy in Engineering Science
Life Sciences and Medicine (4)
Joint Doctoral Program (AuD) in Audiology
Joint PhD - Doctor of Philosophy in Biology
Joint PhD - Doctor of Philosophy in Clinical Psychology
Joint PhD - Doctor of Philosophy in Ecology
Joint PhD - Doctor of Philosophy in Evolutionary Biology
Natural Sciences (4)
PhD - Doctor of Philosophy in Chemistry
PhD - Doctor of Philosophy in Computational Science
PhD - Doctor of Philosophy in Geography
PhD - Doctor of Philosophy in Mathematics and Science Education
Social Sciences and Management (4)
Doctorate (Ed.D.) in Educational Leadership with Specialization in Community College Leadership
Doctorate (Ed.D.) in Educational Leadership with Specialization in PreK-12 Leadership
Joint PhD - Doctor of Philosophy in Education
Joint PhD - Doctor of Philosophy in Language and Communicative Disorders
PhD - Doctor of Philosophy in Public Health, Epidemiology
PhD - Doctor of Philosophy in Public Health, Global Health
PhD - Doctor of Philosophy in Public Health, Health Behavior