B.A. Degree in Liberal Arts and Sciences - Advertising 48 months Undergraduate Programme By San Diego State University |TopUniversities
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B.A. Degree in Liberal Arts and Sciences - Advertising

Location

San Diego State University, San Diego , United States
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Programme Duration

48 monthsProgramme duration

Starting Month

Jan-2000Starting Month

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University CTA

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Advertising is used by businesses and non-profit organizations to communicate messages about themselves, their products, their services and their causes. Advertisers create dynamic promotional communication to inform, persuade and remind their audiences. Students in the advertising emphasis, within the School of Journalism and Media Studies, will learn: To understand the basic principles and theories of advertising, To write copy and design messages for distribution through multiple media channels, To apply appropriate research methods to plan, monitor and evaluate advertising, To develop strategic thinking skills applied to targeting audiences, To create and implement advertising campaigns that are responsible to both consumers’ as well as corporate needs, To critically analyze issues related to advertising, To communicate effectively with diverse audiences, To practice ethical communication. Advertising graduates are employed in advertising agencies and marketing departments in the areas of media ad sales, sales promotions, research, creative development, account services, sales management, and digital and social media.

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Advertising is used by businesses and non-profit organizations to communicate messages about themselves, their products, their services and their causes. Advertisers create dynamic promotional communication to inform, persuade and remind their audiences. Students in the advertising emphasis, within the School of Journalism and Media Studies, will learn: To understand the basic principles and theories of advertising, To write copy and design messages for distribution through multiple media channels, To apply appropriate research methods to plan, monitor and evaluate advertising, To develop strategic thinking skills applied to targeting audiences, To create and implement advertising campaigns that are responsible to both consumers’ as well as corporate needs, To critically analyze issues related to advertising, To communicate effectively with diverse audiences, To practice ethical communication. Advertising graduates are employed in advertising agencies and marketing departments in the areas of media ad sales, sales promotions, research, creative development, account services, sales management, and digital and social media.

Admission Requirements

6.5+
105+
80+
58+
Students should have a grade of "B" or GPA of 3.00 or higher for all secondary coursework. They need to have a minimum score of 550 on paper based TOEFL.

4 Years
Jan-2000

Tuition fees

Domestic
0 USD
International
0 USD

Scholarships

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Master of Science in Criminal Justice and Criminology Programme

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Master of Social Work (MSW) arrows

Master of Social Work (MSW) Programme

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Master of Social Work Degree and Master of Public Health Degree (MSW/MPH) arrows

Master of Social Work Degree and Master of Public Health Degree (MSW/MPH) Programme

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Masters of Arts in Postsecondary Educational Leadership with a Specialization in Student Affairs arrows

Masters of Arts in Postsecondary Educational Leadership with a Specialization in Student Affairs Programme

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PhD - Doctor of Philosophy in Engineering Science arrows

PhD - Doctor of Philosophy in Engineering Science PhD - Doctor of Philosophy in Engineering Science

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Joint Doctoral Program (AuD) in Audiology arrows

Joint Doctoral Program (AuD) in Audiology Joint Doctoral Program (AuD) in Audiology

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Joint PhD - Doctor of Philosophy in Biology arrows

Joint PhD - Doctor of Philosophy in Biology Joint PhD - Doctor of Philosophy in Biology

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Joint PhD - Doctor of Philosophy in Clinical Psychology arrows

Joint PhD - Doctor of Philosophy in Clinical Psychology Joint PhD - Doctor of Philosophy in Clinical Psychology

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Joint PhD - Doctor of Philosophy in Ecology arrows

Joint PhD - Doctor of Philosophy in Ecology Joint PhD - Doctor of Philosophy in Ecology

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Joint PhD - Doctor of Philosophy in Evolutionary Biology arrows

Joint PhD - Doctor of Philosophy in Evolutionary Biology Joint PhD - Doctor of Philosophy in Evolutionary Biology

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PhD - Doctor of Philosophy in Chemistry arrows

PhD - Doctor of Philosophy in Chemistry PhD - Doctor of Philosophy in Chemistry

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PhD - Doctor of Philosophy in Computational Science arrows

PhD - Doctor of Philosophy in Computational Science PhD - Doctor of Philosophy in Computational Science

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PhD - Doctor of Philosophy in Geography arrows

PhD - Doctor of Philosophy in Geography PhD - Doctor of Philosophy in Geography

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PhD - Doctor of Philosophy in Mathematics and Science Education arrows

PhD - Doctor of Philosophy in Mathematics and Science Education PhD - Doctor of Philosophy in Mathematics and Science Education

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Doctorate (Ed.D.) in Educational Leadership with Specialization in Community College Leadership arrows

Doctorate (Ed.D.) in Educational Leadership with Specialization in Community College Leadership Doctorate (Ed.D.) in Educational Leadership with Specialization in Community College Leadership

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Doctorate (Ed.D.) in Educational Leadership with Specialization in PreK-12 Leadership arrows

Doctorate (Ed.D.) in Educational Leadership with Specialization in PreK-12 Leadership Doctorate (Ed.D.) in Educational Leadership with Specialization in PreK-12 Leadership

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Joint PhD - Doctor of Philosophy in Education arrows

Joint PhD - Doctor of Philosophy in Education Joint PhD - Doctor of Philosophy in Education

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Joint PhD - Doctor of Philosophy in Language and Communicative Disorders arrows

Joint PhD - Doctor of Philosophy in Language and Communicative Disorders Joint PhD - Doctor of Philosophy in Language and Communicative Disorders

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PhD - Doctor of Philosophy in Public Health, Epidemiology arrows

PhD - Doctor of Philosophy in Public Health, Epidemiology PhD - Doctor of Philosophy in Public Health, Epidemiology

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PhD - Doctor of Philosophy in Public Health, Global Health arrows

PhD - Doctor of Philosophy in Public Health, Global Health PhD - Doctor of Philosophy in Public Health, Global Health

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PhD - Doctor of Philosophy in Public Health, Health Behavior arrows

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Undergrad Programmes 1830