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Public relations is the management of relationships between organizations and their stakeholders, meaning any group of people who have a stake in the success or failure of that organization. Professional and ethical public relations practitioners counsel organizations to behave in socially responsible ways that will enable them to earn a positive reputation with their stakeholders. The strategic management of public relations is a four-step process that includes research, planning, implementation and evaluation. Students in the nationally ranked public relations emphasis at San Diego State University will learn about and actually execute these steps of the strategic planning process as they progress through the program’s rigorous classes. Public relations students learn the theories and skills necessary to help them execute each stage of the strategic planning process. Specifically, students learn mass communication and public relations theories and principles; research methods; journalistic writing; public relations techniques and tactics; and strategic planning. A selective internship program also gives students the opportunity to try out their skills in the workplace, under the supervision of faculty and on-the-job mentors. The most recent national ranking of public relations programs placed SDSU’s program sixth in the United States. It is the only top-ten public relations program west of the Mississippi River and also the only one without a Ph.D. program, which means that faculty members, rather than doctoral students, teach undergraduate and master’s students. In studies that examine whose scholarly research gets cited by other scholars, the collective work of SDSU’s public relations faculty is the second-most cited in the country, additional evidence of the prestige and national stature of the program. Public relations graduates work as media relations specialists and strategic planners in public relations departments and firms, as internal and external communication specialists in corporations, as public information specialists in government agencies and the military, and in fund-raising and membership development for not-for-profit organizations.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Public relations is the management of relationships between organizations and their stakeholders, meaning any group of people who have a stake in the success or failure of that organization. Professional and ethical public relations practitioners counsel organizations to behave in socially responsible ways that will enable them to earn a positive reputation with their stakeholders. The strategic management of public relations is a four-step process that includes research, planning, implementation and evaluation. Students in the nationally ranked public relations emphasis at San Diego State University will learn about and actually execute these steps of the strategic planning process as they progress through the program’s rigorous classes. Public relations students learn the theories and skills necessary to help them execute each stage of the strategic planning process. Specifically, students learn mass communication and public relations theories and principles; research methods; journalistic writing; public relations techniques and tactics; and strategic planning. A selective internship program also gives students the opportunity to try out their skills in the workplace, under the supervision of faculty and on-the-job mentors. The most recent national ranking of public relations programs placed SDSU’s program sixth in the United States. It is the only top-ten public relations program west of the Mississippi River and also the only one without a Ph.D. program, which means that faculty members, rather than doctoral students, teach undergraduate and master’s students. In studies that examine whose scholarly research gets cited by other scholars, the collective work of SDSU’s public relations faculty is the second-most cited in the country, additional evidence of the prestige and national stature of the program. Public relations graduates work as media relations specialists and strategic planners in public relations departments and firms, as internal and external communication specialists in corporations, as public information specialists in government agencies and the military, and in fund-raising and membership development for not-for-profit organizations.
Admission Requirements
6.5+
Students should have a grade of "B" or GPA of 3.00 or higher for all secondary coursework. They need to have a minimum score of 550 on paper based TOEFL.
4 Years
Jan-2000
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
B.A. Degree in Liberal Arts and Sciences - Public Relations
San Diego State University, San Diego , United States
48 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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