B.A. in Rhetoric and Writing Studies

Rhetoric refers to the study and uses of written, spoken, and visual language. From antiquity to the present, rhetoric has included both theory and practice, looking to produce and understand persuasion in social, political, and institutional settings. Rhetoric reflects on the nature and function of discourse in action, investigates literacy and literacy instruction, and offers frameworks for understanding technical and scientific writing as artifacts of communal practice. The primary areas of study for the major are rhetorical theory, literacy and the teaching of writing, and professional (primarily technical and scientific) writing and public discourse. The purpose of rhetorical education extends beyond understanding literacy as basic skills. The major teaches literacy as an array of advanced language and critical thinking abilities that enhance a person's participation in professional, civic, and personal life. Students in the major will study how persuasion and meaning function in a wide variety of public and professional contexts, learning how to: Communicate and express ideas effectively; Persuade and inspire diverse audiences; Analyze and produce information, messages, and arguments in a range of media and technologies; Express a position clearly and ethically. Career Opportunities: The Rhetoric and Writing Studies program provides preparation in nearly every profession, including business, law, marketing and advertising, politics, science, education, professional writing and more. The major also prepares students for graduate-level study in business, law, and a range of disciplines in the humanities and sciences.