Fashion Marketing and Management, B.F.A.

SCAD's fashion marketing and management program places students at the intersection of fashion, business, and marketing. Professionals in this field create and foster global marketplace trends by influencing every link of the fashion chain. They wear a variety of hats and drive innovation through materials sourcing, supply chain management, manufacturing, economic strategy, trend forecasting, consumer understanding, product promotion, and investor relations. It's a big, diverse industry, and marketing and management professionals stand at the helm. At SCAD, you'll have access to the leading minds and latest technology in the industry, as well as the resources, mentors, and nurturing environment you need to land your dream job. Students work closely with their colleagues in fashion, fibers, accessory design, and related departments to gain intimate knowledge of the market, from product conception to distribution.