Social Strategy and Management, B.F.A.

A comprehensive social strategy is the cornerstone of success for today’s businesses and brands. As a social strategy professional, you’re the creative director, content creator, and community manager who orchestrates compelling videos, photography, graphics, and copywriting to launch authentic conversations and accelerate growth. With SCAD’s social strategy and management program, students become adept in all aspects of creating compelling campaigns, from brand storytelling and strategy to analytics and audience engagement. At SCAD, you’ll master account management, customer service, analytics, advocacy, and strategy to fosters brand allegiance, open markets, and strengthen audience connections. Many social strategy and management students choose to explore related fields while they are here and even take additional courses to complement their primary area of concentration. You can explore new perspectives, harness diverse creative approaches, and develop a unique, well-rounded style through related programs.