B.S. in Marketing 24 months Undergraduate Programme By Stevens Institute of Technology |TopUniversities

B.S. in Marketing

Programme Duration

24 monthsProgramme duration

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior. Students who major in Marketing graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success. Top careers in marketing; advertising/Sales Representative, Producer Copywriter, Market Research, Analyst Content, Strategist Editor

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior. Students who major in Marketing graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success. Top careers in marketing; advertising/Sales Representative, Producer Copywriter, Market Research, Analyst Content, Strategist Editor

Admission Requirements

7+
Other English language requirements: Test of English as a Foreign Language (TOEFL) minimum score of 550 (paper-based test).

2 Years
Jan-2000

Domestic
0 USD
International
0 USD

Scholarships

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