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International Marketing Management and Organization (IMMO) is a two-year, English-taught Master of Science (Laurea Magistrale) program that is designed to enhance students' business education and provide a strong foundation for their career development. Internationalization, innovation, and sustainability are at the heart of the program, both in its approach and in its courses. By combining academic rigor with exposure to the business world, the curriculum allows students to delve deeply into the most compelling issues facing today's internationalized companies: from intercultural negotiation to international marketing; from sustainability to business process reengineering; from innovation management to international logistics. Thanks to small class size, IMMO uses a participatory approach to learning, that requires the active involvement of students. Through teamwork, students acquire the ability to work on projects, to manage complex tasks independently, to deal with conflict, and to manage their working time. The academic curriculum is complemented by an internship, in Italy or abroad. Exchange at partner universities is strongly encouraged. IMMO has a double degree agreement with the Carinthia University of Applied Sciences, which grants an Austrian degree in International Business Management.
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
International Marketing Management and Organization (IMMO) is a two-year, English-taught Master of Science (Laurea Magistrale) program that is designed to enhance students' business education and provide a strong foundation for their career development. Internationalization, innovation, and sustainability are at the heart of the program, both in its approach and in its courses. By combining academic rigor with exposure to the business world, the curriculum allows students to delve deeply into the most compelling issues facing today's internationalized companies: from intercultural negotiation to international marketing; from sustainability to business process reengineering; from innovation management to international logistics. Thanks to small class size, IMMO uses a participatory approach to learning, that requires the active involvement of students. Through teamwork, students acquire the ability to work on projects, to manage complex tasks independently, to deal with conflict, and to manage their working time. The academic curriculum is complemented by an internship, in Italy or abroad. Exchange at partner universities is strongly encouraged. IMMO has a double degree agreement with the Carinthia University of Applied Sciences, which grants an Austrian degree in International Business Management.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
First, it is compulsory to apply online for admission requirements’ evaluation procedure, which include an assessment of your bachelor degree, previous experiences, and language skills. We require an online interview.
In case of a positive evaluation, it is possible to finalize the enrolment online and become a full-time enrolled student of UNIUD. For more info go directly to https://www.uniud.it/prospectivestudents or write an e-mail to [email protected]
What are the core courses of the program?
IMMO prepares students for middle and top management positions in internationally oriented companies. The core subject areas are International Management, International Economics, Business Strategy, Relationship Marketing, Social Media Marketing, Leading Change, Managing Teams.
Furthermore, most of the courses deal with the United Nations Sustainable Development Goals, and three courses are specifically dedicated to this topic: Integrated Reports & Environmental Accounting; Environmental & Resource Economics; Management for Sustainable Business.
Are international students eligible to apply for international mobility programs?
Yes. All IMMO students – Italian and international ones – can apply for a semester mobility at an Erasmus or extra-EU partner university, for a double degree mobility at the Carinthia University of Applied Sciences in Austria, and for an internship abroad.
Is the teaching based only on lectures?
No. We use a variety of teaching methods, that require active student participation: team-based simulations, discussions of case studies, interviews with managers, project work on issues facing partner companies, and company visits.
Do you work in partnership with companies?
We are located in a highly industrialized region where there are many small and medium-sized enterprises and multinational companies competing in global markets. It is natural for us to work with them, both to enhance our teaching and to provide internship opportunities for students, in Italy and abroad.
International Marketing, Management & Organization
Udine Headquarters, Udine, Italy
24 monthsProgram duration
15 Jul, 2024Application Deadline
YesScholarships
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
By combining academic rigor with exposure to the business world, the curriculum allows students to delve deeply into the most compelling issues facing today's internationalized companies: from intercultural negotiation to international marketing; from sustainability to business process reengineering; from innovation management to international logistics.
Thanks to small class size, IMMO uses a participatory approach to learning, that requires the active involvement of students. Through teamwork, students acquire the ability to work on projects, to manage complex tasks independently, to deal with conflict, and to manage their working time. The academic curriculum is complemented by an internship, in Italy or abroad.
Exchange at partner universities is strongly encouraged. IMMO has a double degree agreement with the Carinthia University of Applied Sciences, which grants an Austrian degree in International Business Management.
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
By combining academic rigor with exposure to the business world, the curriculum allows students to delve deeply into the most compelling issues facing today's internationalized companies: from intercultural negotiation to international marketing; from sustainability to business process reengineering; from innovation management to international logistics.
Thanks to small class size, IMMO uses a participatory approach to learning, that requires the active involvement of students. Through teamwork, students acquire the ability to work on projects, to manage complex tasks independently, to deal with conflict, and to manage their working time. The academic curriculum is complemented by an internship, in Italy or abroad.
Exchange at partner universities is strongly encouraged. IMMO has a double degree agreement with the Carinthia University of Applied Sciences, which grants an Austrian degree in International Business Management.
Admission requirements
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Artificial Intelligence & Cybersecurity
Economics
Industrial Engineering for Sustainable Manufacturing
International Marketing, Management & Organization
These are the 8 Departments in which the university is divided into:
Arts and Humanities (6)
Architectural Sciences
Building and Territory Technology
Cultural Heritage
Cultural Mediation
Foreign Languages and Literatures
Humanities
Performing Arts (DAMS)
Philosophy and Digital Transformation
Business and Management (6)
Banking and Finance
Business Economics
Economics and Commerce
Engineering and Technology (6)
Civil and Environmental Engineering
Computer Science
Electronic Engineering
Industrial Engineering for Environmental Sustainability
Internet of Things, Big Data, Machine Learning
Management Engineering
Mechanical Engineering
Life Sciences and Medicine (6)
Agricultural Science
Animal Farming and Health
Biomedical Laboratory Techniques
Biotechnology
Health Assistance
Midwifery
Nursing
Physiotherapy
Professional Education
Techniques in Medical Radiology by Images and Radiotherapy
Viticulture and Oenology
Natural Sciences (6)
Environmental Science
Food Science and Technology
Mathematics
Science and Culture of Food
Social Sciences and Management (6)
Cultural Tourism
Education Sciences
Legal Services
Multimedia Science and Technology
Public Relations
Sport Sciences and Physical Education
These are the 8 Departments in which the university is divided into:
Arts and Humanities (6)
Archaeology and Cultures of Antiquity
Architecture
European and International Languages and Literatures
Historical Studies. From Ancient to the Contemporary Age
History of Art
Italian Studies
Philosophy
Translation and Cultural Mediation
Business and Management (6)
Banking and Finance
Business Economics
Economics
International Marketing, Management & Organization
Engineering and Technology (6)
Artificial Intelligence & Cybersecurity
Civil Engineering
Computer Science
Electronic Engineering
Environmental and Territorial Engineering
Industrial Engineering for Sustainable Manufacturing
Management Engineering
Mechanical Engineering
Scientific and Data-Intensive Computing
Life Sciences and Medicine (6)
Agricultural Science and Technology
Animal Protection and Welfare
Medicine And Surgery
Molecular Biotechnology
Nursing and Midwifery Sciences
Sciences of Preventive and Adapted Motor Activities
Viticulture, Oenology and Marketing
Natural Sciences (6)
Food Science and Technology
Mathematics
Physics
Sustainable Sciences and Technologies for the Environment
Social Sciences and Management (6)
Audiovisual Heritage and Media Education Sciences - International Master in Audiovisual and Cinema Studies (IMACS)
European Citizenship, Institutions and Policies
Integrated Communication for Businesses and Organizations
Law
Multimedia Communication and Information Technologies
Frequently Asked Questions