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Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates. Our MSc in Marketing is a rigorous programme designed to prepare graduates for positions in marketing and brand management in Ireland and abroad. The stimulating syllabus challenges graduates not only with core marketing theory, but also nurtures the essential practical skills demanded by today’s industry. Key modules establish advanced competencies in foundational marketing, analytic skills and expertise. Case studies, training for data-based quantitative skills and practical marketing projects, including a major marketing project where students work on marketing strategies for leading global companies, underpin this rewarding programme. The MSc in Marketing at UCD Smurfit School is currently ranked 30th in the QS Global Masters in Marketing Rankings and is suitable for graduates from any discipline wishing to develop their marketing skills and knowledge.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates. Our MSc in Marketing is a rigorous programme designed to prepare graduates for positions in marketing and brand management in Ireland and abroad. The stimulating syllabus challenges graduates not only with core marketing theory, but also nurtures the essential practical skills demanded by today’s industry. Key modules establish advanced competencies in foundational marketing, analytic skills and expertise. Case studies, training for data-based quantitative skills and practical marketing projects, including a major marketing project where students work on marketing strategies for leading global companies, underpin this rewarding programme. The MSc in Marketing at UCD Smurfit School is currently ranked 30th in the QS Global Masters in Marketing Rankings and is suitable for graduates from any discipline wishing to develop their marketing skills and knowledge.
Admission Requirements
65+
7+
185+
100+
A minimum second-class honours degree (or equivalent) in any discipline A primary degree with a minimum of two years’ work experience in a marketing related role
1 Year
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Tuition fees
Domestic
15,760 EUR
International
22,600 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
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MSc in Marketing
UCD Belfield Campus, Dublin, Ireland
12 monthsProgram duration
22,600 EURTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Our MSc in Marketing is a rigorous programme designed to prepare graduates for positions in marketing and brand management in Ireland and abroad. The stimulating syllabus challenges graduates not only with core marketing theory, but also nurtures the essential practical skills demanded by today’s industry. Key modules establish advanced competencies in foundational marketing, analytic skills and expertise. Case studies, training for data-based quantitative skills and practical marketing projects, including a major marketing project where students work on marketing strategies for leading global companies, underpin this rewarding programme.
The MSc in Marketing at UCD Smurfit School is currently ranked 30th in the QS Global Masters in Marketing Rankings and is suitable for graduates from any discipline wishing to develop their marketing skills and knowledge.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Our MSc in Marketing is a rigorous programme designed to prepare graduates for positions in marketing and brand management in Ireland and abroad. The stimulating syllabus challenges graduates not only with core marketing theory, but also nurtures the essential practical skills demanded by today’s industry. Key modules establish advanced competencies in foundational marketing, analytic skills and expertise. Case studies, training for data-based quantitative skills and practical marketing projects, including a major marketing project where students work on marketing strategies for leading global companies, underpin this rewarding programme.
The MSc in Marketing at UCD Smurfit School is currently ranked 30th in the QS Global Masters in Marketing Rankings and is suitable for graduates from any discipline wishing to develop their marketing skills and knowledge.
Admission Requirements
A primary degree with a minimum of two years’ work experience in a marketing related role
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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MA Journalism & International Affairs
MA Journalism & International Affairs
MA Literature & Culture
MA Literature & Culture
MA Media & International Conflict
MA Media & International Conflict
MA Middle East Politics
MA Middle East Politics
MA Peace and Conflict
MA Peace and Conflict
MA Political Theory
MA Political Theory
MA Politics
MA Politics
MA Politics & International Relations
MA Politics & International Relations
MA Social & Political Thought
MA Social & Political Thought
MA Sociology
MA Sociology
MA Statistics
MA Statistics
MA Teaching English to Speakers of Other Languages
MA Teaching English to Speakers of Other Languages
MCL Common Law
MCL Common Law
MEconSc European Public Affairs & Law
MEconSc European Public Affairs & Law
MEd Education
MEd Education
MEd Inclusive Education
MEd Inclusive Education
MLIS Library & Information Studies
MLIS Library & Information Studies
MPH Public Health
MPH Public Health
MPP Public Policy
MPP Public Policy
MSc Coaching Science in Sport
MSc Coaching Science in Sport
MSc Communication & Media
MSc Communication & Media
MSc Comparative Social Change
MSc Comparative Social Change
MSc Criminology & Criminal Justice
MSc Criminology & Criminal Justice
MSc Cybersecurity
MSc Cybersecurity
MSc Digital Policy
MSc Digital Policy
MSc Education, Children & Youth
MSc Education, Children & Youth
MSc Environmental & Climate Law
MSc Environmental & Climate Law
MSc Environmental Policy
MSc Environmental Policy
MSc European Governance
MSc European Governance
MSc European Politics & Policy
MSc European Politics & Policy
MSc Food Regulatory Affairs
MSc Food Regulatory Affairs
MSc Food Regulatory Affairs VPH
MSc Food Regulatory Affairs VPH
MSc Gender, Politics & International Relations
MSc Gender, Politics & International Relations
MSc Global Change: Ecosystem Science & Policy
MSc Global Change: Ecosystem Science & Policy
MSc Global Solutions
MSc Global Solutions
MSc Human Rights
MSc Human Rights
MSc Humanitarian Action
MSc Humanitarian Action
MSc Humanitarian Action (Erasmus Mundus)
MSc Humanitarian Action (Erasmus Mundus)
MSc International Development
MSc International Development
MSc International Relations
MSc International Relations
MSc Peace and Conflict
MSc Peace and Conflict
MSc Politics
MSc Politics
MSc Politics & Data Science
MSc Politics & Data Science
MSc Public Health
MSc Public Health
MSc Risk Management & Quality
MSc Risk Management & Quality
MSc Sociology
MSc Sociology
MSc Sport Management (Sport)
MSc Sport Management (Sport)
MSc Statistical Data Science
MSc Statistical Data Science
MSc in Human Resource Management
MSc in Human Resource Management
MSc in International Law & Business
MSc in International Law & Business
MSc in Sustainable Supply Chain Management
MSc in Sustainable Supply Chain Management
MSocSc Welfare and Justice
MSocSc Welfare and Justice
ProfMasters Social Work
ProfMasters Social Work
Executive MBA (2)
Executive MBA
Executive MBA
Full-Time MBA (2)
Full Time MBA
Full Time MBA
Arts and Humanities (2)
PhD Architecture (Research)
PhD Architecture (Research)
Engineering and Technology (2)
PhD Inclusive Design & Creative Technology Innovation
PhD Inclusive Design & Creative Technology Innovation