MSc in Marketing Practice 11 months Postgraduate Program By University College Dublin |Top Universities
Program Duration

11 monthsProgram duration

Tuitionfee

22,600 EURTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain practical experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school.
Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies.
Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers. Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events. The combination of learning marketing theory and then applying it to real work with clients, is unique, setting both the course and its students apart.
Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The programme develops students’ essential marketing skill-base in areas such as research, creative problem-solving, strategic planning, critical thinking, teamwork, client management and effective communications. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.
The programme is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career with real work experience. The course transforms students into competent marketing professionals, through the development of both professional and personal skills, which can be taken into any industry. 
Follow us on LinkedIn and Instagram to learn more about the MSc in Marketing Practice.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain practical experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school.
Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies.
Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers. Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events. The combination of learning marketing theory and then applying it to real work with clients, is unique, setting both the course and its students apart.
Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The programme develops students’ essential marketing skill-base in areas such as research, creative problem-solving, strategic planning, critical thinking, teamwork, client management and effective communications. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.
The programme is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career with real work experience. The course transforms students into competent marketing professionals, through the development of both professional and personal skills, which can be taken into any industry. 
Follow us on LinkedIn and Instagram to learn more about the MSc in Marketing Practice.

Admission requirements

Undergraduate

65+
185+
7+
100+
Candidates must have an honours degree in Business or another discipline.
Candidates will be required to attend a single interview. 
A short statement (300 words) entitled "Why I should be accepted on the MSc Marketing Practice Degree" should also be submitted.  
Acceptance is subject to demonstration of an aptitude in marketing.
*Ideally suited to students coming directly from undergraduate studies, or with less than 3 years' work experience
Applications from international students are welcome but competency in English is essential.
* Experiential learning and research skills are paramount for students during this masters, in addition students must also successfully work in collaboration with professional communities and external stakeholders. This requires forming relationships with peers and faculty alongside developing a professional identity, thus we would not recommend this course for graduates with more than 3 years professional experience. Graduates with an excess of three years work experience should consider our Full time MBA programme.
11 Months
Sep
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

15,760 EUR
-

International Students

22,600 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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UCD is Ireland's university of first choice, leading in first-preference applications in Ireland year after year. It is also the university of first choice for international students coming to Ireland: over 10,000 international students study on UCD’s main campuses. 

The UCD Horizons scheme of modern, modularised education based on learning outcomes sees 50% of students take modules outside their subject areas. 

UCD is the only Irish university to provide the EU Supplement Label to students for international recognition of qualifications and has consistently held the position of number one in Ireland in the QS Graduate Employability Rankings. This high rating of graduate employability is a testament to the strength of the UCD Alumni network – over 279,000 graduates in positions of influence in 165 countries all across the world.

With over 400 student exchange partnerships with leading higher education institutions around the world, UCD's extensive global study opportunities are taken up by students and staff across all disciplines. UCD is an active member of several leading university networks, including the networks Universitas 21, Erasmus, UNICA, and WUN.

To read more about undergraduate study at UCD, see: ww.ucd.ie/global 

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UCD is Ireland's leader in graduate education with over 12,200 graduate students benefiting from the research-led education culture at UCD. UCD offers Ireland’s widest range of graduate study programmes across its six colleges and provides a vibrant and stimulating environment in which to learn, with research-led teaching from lecturers and professors who are recognised worldwide for their subject expertise.

In 2021/22 UCD researchers secured €156 million in research grants from national and international funding agencies, companies and foundations. Since 2012/13 UCD researchers have secured over €1 billion in such grants. Their research underpins national research and technology institutes and centres, including the SFI funded Insight Centre for Data Analytics, Food for Health Ireland, Irish Centre for Research in Applied Geosciences (iCRAG), CeADAR Centre for Applied Data Analytics and Machine Intelligence, BiOrbic, Bioeconomy SFI Research Centre, and I-Form Advanced Manufacturing Research Centre.

UCD has had nationally-leading success in many of the most prestigious European awards, including European Research Council and Marie Sklodowska-Curie schemes.

Over the last decade UCD researchers have increased their annual number of papers in the international literature by 62% and have authored more than 36,000 papers in total. These papers are cited by other researchers at a rate that is 73% above the world average. In addition, 58% of the papers were co-authored with institutions in other countries/regions, underlining UCD’s role as Ireland’s global university.

UCD expertise is recognised worldwide, with international accreditations for UCD degrees from the world's leading professional organisations in Veterinary Medicine, Architecture, Landscape Architecture, Regional and Urban Planning, and Engineering. The UCD Michael Smurfit Graduate Business School is one of less than 60 schools worldwide to hold triple accreditation from the US, Europe and the UK accrediting bodies, and the MSc in International Management there is now regarded as the eigth in the world, according to the Financial Times Global Master in Management Ranking 2022.

In order to further expand its global engagement UCD has developed a network of UCD Global Centres in North America, UAE, India, China and Malaysia; each of which provides a hub of research and education connections for students, faculty, alumni and partners.

To read more about UCD graduate studies see: https://www.ucd.ie/global/

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