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The MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain practical experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school. Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies. Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers. Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events. The combination of learning marketing theory and then applying it to real work with clients, is unique, setting both the course and its students apart. Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The programme develops students’ essential marketing skill-base in areas such as research, creative problem-solving, strategic planning, critical thinking, teamwork, client management and effective communications. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme. The programme is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career with real work experience. The course transforms students into competent marketing professionals, through the development of both professional and personal skills, which can be taken into any industry. Follow us on LinkedIn and Instagram to learn more about the MSc in Marketing Practice.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain practical experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school. Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies. Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers. Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events. The combination of learning marketing theory and then applying it to real work with clients, is unique, setting both the course and its students apart. Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The programme develops students’ essential marketing skill-base in areas such as research, creative problem-solving, strategic planning, critical thinking, teamwork, client management and effective communications. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme. The programme is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career with real work experience. The course transforms students into competent marketing professionals, through the development of both professional and personal skills, which can be taken into any industry. Follow us on LinkedIn and Instagram to learn more about the MSc in Marketing Practice.
Admission Requirements
65+
185+
7+
100+
Candidates must have an honours degree in Business or another discipline. Candidates will be required to attend a single interview. A short statement (300 words) entitled "Why I should be accepted on the MSc Marketing Practice Degree" should also be submitted. Acceptance is subject to demonstration of an aptitude in marketing. *Ideally suited to students coming directly from undergraduate studies, or with less than 3 years' work experience Applications from international students are welcome but competency in English is essential. * Experiential learning and research skills are paramount for students during this masters, in addition students must also successfully work in collaboration with professional communities and external stakeholders. This requires forming relationships with peers and faculty alongside developing a professional identity, thus we would not recommend this course for graduates with more than 3 years professional experience. Graduates with an excess of three years work experience should consider our Full time MBA programme.
11 Months
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Tuition Fee and Scholarships
Domestic Students
15,760 EUR
-
International Students
22,600 EUR
-
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
MSc in Marketing Practice
UCD Belfield Campus, Dublin, Ireland
11 monthsProgram duration
22,600 EURTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies.
Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers. Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events. The combination of learning marketing theory and then applying it to real work with clients, is unique, setting both the course and its students apart.
Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The programme develops students’ essential marketing skill-base in areas such as research, creative problem-solving, strategic planning, critical thinking, teamwork, client management and effective communications. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.
The programme is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career with real work experience. The course transforms students into competent marketing professionals, through the development of both professional and personal skills, which can be taken into any industry.
Follow us on LinkedIn and Instagram to learn more about the MSc in Marketing Practice.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies.
Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers. Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events. The combination of learning marketing theory and then applying it to real work with clients, is unique, setting both the course and its students apart.
Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The programme develops students’ essential marketing skill-base in areas such as research, creative problem-solving, strategic planning, critical thinking, teamwork, client management and effective communications. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.
The programme is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career with real work experience. The course transforms students into competent marketing professionals, through the development of both professional and personal skills, which can be taken into any industry.
Follow us on LinkedIn and Instagram to learn more about the MSc in Marketing Practice.
Admission Requirements
Candidates will be required to attend a single interview.
A short statement (300 words) entitled "Why I should be accepted on the MSc Marketing Practice Degree" should also be submitted.
Acceptance is subject to demonstration of an aptitude in marketing.
*Ideally suited to students coming directly from undergraduate studies, or with less than 3 years' work experience
Applications from international students are welcome but competency in English is essential.
* Experiential learning and research skills are paramount for students during this masters, in addition students must also successfully work in collaboration with professional communities and external stakeholders. This requires forming relationships with peers and faculty alongside developing a professional identity, thus we would not recommend this course for graduates with more than 3 years professional experience. Graduates with an excess of three years work experience should consider our Full time MBA programme.
Tuition Fee and Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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BA Joint Honours (Drama Studies)
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BA Joint Honours (English)
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BA Joint Honours (French)
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BA Joint Honours (German)
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BA Joint Honours (Irish Folklore)
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BA Joint Honours (Linguistics)
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Civil Engineering, BE (Hons)
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Landscape Architecture, BSc (Hons)
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Mechanical Engineering, BE (Hons)
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UCD College of Health and Agricultural Science (6)
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MA Linguistics & Applied Linguistics
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MSc in Business Analytics
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MSc in Digital Innovation
MSc in Digital Innovation
MSc in Digital Marketing
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MSc in Management
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MSc in Management Online (Part-Time)
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MSc in Marketing
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MSc in Sustainable Finance
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Master of Accounting
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ME Biomedical Engineering
ME Biosystems & Food Engineering
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ME Civil Engineering
ME Civil Engineering
ME Civil, Structural & Environmental Engineering
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ME Electrical Power Engineering
ME Electrical Power Engineering
ME Electronic and Computer Engineering
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ME Energy Systems
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ME Materials Science & Engineering
ME Materials Science & Engineering
ME Mechanical Engineering
ME Mechanical Engineering
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ME Mfg Eng with Zero Defect Manufacturing for a Circular Economy
ME Mfg Engineering with Additive Manufacturing for Full Flexibility
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MEngSc Biopharmaceutical Engineering
MEngSc Biopharmaceutical Engineering
MEngSc Chemical Engineering
MEngSc Chemical Engineering
MEngSc Electrical Power Networks
MEngSc Electrical Power Networks
MEngSc Electronic & Computer Engineering
MEngSc Electronic & Computer Engineering
MEngSc Engineering Management
MEngSc Engineering Management
MEngSc Food Engineering
MEngSc Food Engineering
MEngSc Materials Science and Engineering
MEngSc Materials Science and Engineering
MEngSc Robotics and Intelligent Manufacturing
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MEngSc Structural Engineering
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MEngSc Water, Waste & Environmental Engineering
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MRUP Regional & Urban Planning
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MSc Architecture, Urbanism & Climate Action
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MSc Digital Technology for Sustainable Agriculture
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MSc Environmental Policy
MSc Environmental Policy
MSc Environmental Technology
MSc Environmental Technology
MSc Global Change Landscape Design
MSc Global Change Landscape Design
MSc Sustainable Energy & Green Technologies
MSc Sustainable Energy & Green Technologies
MSc Urban Design & Planning
MSc Urban Design & Planning
MUBC Urban & Building Conservation (Research)
MUBC Urban & Building Conservation (Research)
Master of Science in Urban Design (City Urbanist Masters) (Research)
Master of Science in Urban Design (City Urbanist Masters) (Research)
Masters of Architectural Science (Research)
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UCD College of Health and Agricultural Science (10)
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MAgrSc Agricultural Extension and Innovation
MPH Public Health
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MPH Public Health (Nutrition)
MPH Public Health (Nutrition)
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MSc Advanced Practice (Nursing) (ANP)
MSc Animal Science
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MSc Artificial Intelligence for Medicine & Medical Research
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MSc Clinical & Translational Research
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MSc Clinical Nutrition & Dietetics
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MSc Computed Tomography (CT)
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MSc Critical Care Nursing
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MSc Emergency Medical Sciences
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MSc Emergency Medical Sciences (Immediate Care)
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MSc Experimental Physiology
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MSc Food Regulatory Affairs
MSc Food Regulatory Affairs
MSc Food Regulatory Affairs VPH
MSc Food Regulatory Affairs VPH
MSc Food Safety
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MSc Food, Nutrition & Health
MSc Food, Nutrition & Health
MSc Group Analytic Psychotherapy
MSc Group Analytic Psychotherapy
MSc Healthcare Informatics
MSc Healthcare Informatics
MSc Horticulture
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MSc Magnetic Resonance Imaging
MSc Magnetic Resonance Imaging
MSc Medical Imaging
MSc Medical Imaging
MSc Nursing - Advanced Practice (ANP)
MSc Nursing - Advanced Practice (ANP)
MSc Occupational Safety & Health
MSc Occupational Safety & Health
MSc Palliative Care
MSc Palliative Care
MSc Precision Medicine
MSc Precision Medicine
MSc Primary Care (Orthopaedics & Musculoskeletal Medicine)
MSc Primary Care (Orthopaedics & Musculoskeletal Medicine)
MSc Public Health
MSc Public Health
MSc Risk Management & Quality
MSc Risk Management & Quality
MSc Sustainable Food Processing
MSc Sustainable Food Processing
MSc Ultrasound
MSc Ultrasound
MSc Wildlife Conservation & Management
MSc Wildlife Conservation & Management
MSc in Advanced Practice (Midwifery)
MSc in Advanced Practice (Midwifery)
MSc(Agr) Environmental Resource Management
MSc(Agr) Environmental Resource Management
MSc(Agr) Sustainable Agriculture & Rural Development
MSc(Agr) Sustainable Agriculture & Rural Development
ProfMasters Physiotherapy
ProfMasters Physiotherapy
UCD College of Science (10)
MA Statistics
MA Statistics
MSc Actuarial Science
MSc Actuarial Science
MSc Advanced Software Engineering (Online)
MSc Advanced Software Engineering (Online)
MSc Applied Mathematics & Theoretical Physics
MSc Applied Mathematics & Theoretical Physics
MSc Biological and Biomolecular Science
MSc Biological and Biomolecular Science
MSc Biotechnology
MSc Biotechnology
MSc Biotechnology & Business
MSc Biotechnology & Business
MSc Biotherapeutics
MSc Biotherapeutics
MSc Biotherapeutics and Business
MSc Biotherapeutics and Business
MSc Chemistry
MSc Chemistry
MSc Cognitive Science
MSc Cognitive Science
MSc Computational Physics
MSc Computational Physics
MSc Computer Science (Conversion)
MSc Computer Science (Conversion)
MSc Cybersecurity
MSc Cybersecurity
MSc Data & Computational Science
MSc Data & Computational Science
MSc Data Analytics
MSc Data Analytics
MSc Environmental Science
MSc Environmental Science
MSc Environmental Sustainability
MSc Environmental Sustainability
MSc Financial Mathematics
MSc Financial Mathematics
MSc Forensic Computing and Cybercrime Investigation
MSc Forensic Computing and Cybercrime Investigation
MSc Global Change: Ecosystem Science & Policy
MSc Global Change: Ecosystem Science & Policy
MSc Medical Physics
MSc Medical Physics
MSc NanoBio Science
MSc NanoBio Science
MSc Nanotechnology
MSc Nanotechnology
MSc Physics
MSc Physics
MSc Plant Biology & Biotechnology
MSc Plant Biology & Biotechnology
MSc Regulatory Affairs and Toxicology
MSc Regulatory Affairs and Toxicology
MSc Space Science & Technology
MSc Space Science & Technology
MSc Statistical Data Science
MSc Statistical Data Science
MSc Subsurface Characterisation & Geomodelling
MSc Subsurface Characterisation & Geomodelling
MSc Synthetic Chemistry Pharmaceutical & Fine Chemicals Industries
MSc Synthetic Chemistry Pharmaceutical & Fine Chemicals Industries
UCD College of Social Sciences and Law (10)
LLM Criminology & Criminal Justice
LLM Criminology & Criminal Justice
LLM Intellectual Property & Information Technology
LLM Intellectual Property & Information Technology
LLM International Commercial Law
LLM International Commercial Law
LLM International Human Rights
LLM International Human Rights
LLM Law
LLM Law
MA Contemporary European Philosophy
MA Contemporary European Philosophy
MA Education
MA Education
MA Education (Mentoring, Leading & Global Learning)
MA Education (Mentoring, Leading & Global Learning)
MA Ethics: Theory and Practice
MA Ethics: Theory and Practice
MA European Politics & Policy
MA European Politics & Policy
MA Gender Studies
MA Gender Studies
MA Gender, Politics and International Relations
MA Gender, Politics and International Relations
MA Geography
MA Geography
MA Geopolitics & the Global Economy
MA Geopolitics & the Global Economy
MA International Development
MA International Development
MA International Political Economy
MA International Political Economy
MA International Relations
MA International Relations
MA Middle East Politics
MA Middle East Politics
MA Peace and Conflict
MA Peace and Conflict
MA Philosophy & Literature
MA Philosophy & Literature
MA Philosophy & Public Affairs
MA Philosophy & Public Affairs
MA Philosophy (General Programme)
MA Philosophy (General Programme)
MA Political Theory
MA Political Theory
MA Politics
MA Politics
MA Politics & International Relations
MA Politics & International Relations
MA Social & Political Thought
MA Social & Political Thought
MA Sociology
MA Sociology
MCL Common Law
MCL Common Law
MEconSc European Public Affairs & Law
MEconSc European Public Affairs & Law
MEd Education
MEd Education
MEd Inclusive Education
MEd Inclusive Education
MEd Leadership
MEd Leadership
MEd Leadership & Inclusion
MEd Leadership & Inclusion
MLIS Library & Information Studies
MLIS Library & Information Studies
MPP Public Policy
MPP Public Policy
MPsychSc Psychological Science
MPsychSc Psychological Science
MSc Applied Economics
MSc Applied Economics
MSc Archaeology
MSc Archaeology
MSc Behavioural Economics
MSc Behavioural Economics
MSc Behavioural Neuroscience
MSc Behavioural Neuroscience
MSc Communication & Media
MSc Communication & Media
MSc Comparative Social Change
MSc Comparative Social Change
MSc Criminology & Criminal Justice
MSc Criminology & Criminal Justice
MSc Digital Policy
MSc Digital Policy
MSc Disability
MSc Disability
MSc Economics and Data Analytics
MSc Economics and Data Analytics
MSc Education, Children & Youth
MSc Education, Children & Youth
MSc Environmental & Climate Law
MSc Environmental & Climate Law
MSc Equality Studies
MSc Equality Studies
MSc European Governance
MSc European Governance
MSc European Politics & Policy
MSc European Politics & Policy
MSc Experimental Archaeology & Material Culture
MSc Experimental Archaeology & Material Culture
MSc Gender, Politics & International Relations
MSc Gender, Politics & International Relations
MSc Geospatial Data Analysis
MSc Geospatial Data Analysis
MSc Global Solutions
MSc Global Solutions
MSc Human Computer Interaction
MSc Human Computer Interaction
MSc Human Rights
MSc Human Rights
MSc Hunter-Gatherer Archaeology
MSc Hunter-Gatherer Archaeology
MSc Information Systems
MSc Information Systems
MSc International Development
MSc International Development
MSc International Political Economy
MSc International Political Economy
MSc International Relations
MSc International Relations
MSc Peace and Conflict
MSc Peace and Conflict
MSc Politics
MSc Politics
MSc Politics & Data Science
MSc Politics & Data Science
MSc Risk, Resilience & Sustainability
MSc Risk, Resilience & Sustainability
MSc Social Data Science
MSc Social Data Science
MSc Sociology
MSc Sociology
MSc Sustainable Development
MSc Sustainable Development
MSc World Heritage Conservation
MSc World Heritage Conservation
MSc World Heritage Management & Conservation
MSc World Heritage Management & Conservation
MSc in International Law & Business
MSc in International Law & Business
MSocSc Welfare and Justice
MSocSc Welfare and Justice
ProfMasters Social Work
ProfMasters Social Work
UCD Sport and Management (10)
MSc Coaching Science in Sport
MSc Coaching Science in Sport
MSc Sport Management (Sport)
MSc Sport Management (Sport)
Executive MBA (2)
Executive MBA
Executive MBA
Full-Time MBA (2)
Full Time MBA
Full Time MBA
UCD College of Engineering and Architecture (1)
PhD Architecture (Research)
PhD Architecture (Research)
PhD Inclusive Design & Creative Technology Innovation
PhD Inclusive Design & Creative Technology Innovation