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Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. Marketing allows you to manage a brand and contribute to an organisation’s business strategy. A major in marketing will provide you with the tools and skills you need to build relationships with your audience. You will learn how to research and evaluate market opportunities. You will learn how to create compelling value propositions for customers. We will teach you how to design products and communication campaigns that will engage and excite customers. And you will see the importance of putting the customer at the centre of everything the organisation does.
Program overview
Main Subject
Marketing
Degree
BComm
Study Level
Undergraduate
Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. Marketing allows you to manage a brand and contribute to an organisation’s business strategy. A major in marketing will provide you with the tools and skills you need to build relationships with your audience. You will learn how to research and evaluate market opportunities. You will learn how to create compelling value propositions for customers. We will teach you how to design products and communication campaigns that will engage and excite customers. And you will see the importance of putting the customer at the centre of everything the organisation does.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Bachelor of Commerce Major in Marketing
Parkville Campus, Parkville, Australia
# 21-50QS Subject Rankings
36 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BComm
Study Level
Undergraduate
Program overview
Main Subject
Marketing
Degree
BComm
Study Level
Undergraduate
Admission requirements
Exam Scores
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
The University of Melbourne offers the following undergraduate programs:
Arts and Humanities (7)
Bachelor of Arts
Bachelor of Arts (Extended)
Bachelor of Arts (Extended) Major in Arabic Studies
Bachelor of Arts (Extended) Major in Art History
Bachelor of Arts (Extended) Major in Asian Studies
Bachelor of Arts (Extended) Major in Chinese Studies
Bachelor of Arts (Extended) Major in Classics
Bachelor of Arts (Extended) Major in Creative Writing
Bachelor of Arts (Extended) Major in French Studies
Bachelor of Arts (Extended) Major in Geography
Bachelor of Arts (Extended) Major in German Studies
Bachelor of Arts (Extended) Major in History
Bachelor of Arts (Extended) Major in History and Philosophy of Science
Bachelor of Arts (Extended) Major in Indonesian Studies
Bachelor of Arts (Extended) Major in Italian Studies
Bachelor of Arts (Extended) Major in Japanese Studies
Bachelor of Arts (Extended) Major in Linguistics and Applied Linguistics
Bachelor of Arts (Extended) Major in Russian Studies
Bachelor of Arts (Extended) Major in Spanish and Latin American Studies
Bachelor of Arts (Extended)Major in English and Theatre Studies
Bachelor of Arts Extended Major in Ancient World Studies
Bachelor of Arts Extended Major in Philosophy
Bachelor of Arts Major in Ancient World Studies
Bachelor of Arts Major in Arabic Studies
Bachelor of Arts Major in Art History
Bachelor of Arts Major in Chinese Studies
Bachelor of Arts Major in Classics
Bachelor of Arts Major in Creative Writing
Bachelor of Arts Major in English and Theatre Studies
Bachelor of Arts Major in French Studies
Bachelor of Arts Major in Geography
Bachelor of Arts Major in German Studies
Bachelor of Arts Major in History
Bachelor of Arts Major in History and Philosophy of Science
Bachelor of Arts Major in Indonesian Studies
Bachelor of Arts Major in Italian Studies
Bachelor of Arts Major in Japanese Studies
Bachelor of Arts Major in Linguistics and Applied Linguistics
Bachelor of Arts Major in Philosophy
Bachelor of Arts Major in Russian Studies
Bachelor of Arts Major in Spanish and Latin American Studies
Bachelor of Design
Bachelor of Design Major in Architecture
Bachelor of Design Major in Civil Systems
Bachelor of Design Major in Computing
Bachelor of Design Major in Construction
Bachelor of Design Major in Digital Technologies
Bachelor of Design Major in Graphic Design
Bachelor of Design Major in Landscape Architecture
Bachelor of Design Major in Mechanical Systems
Bachelor of Design Major in Performance Design
Bachelor of Design Major in Property
Bachelor of Design Major in Spatial Systems
Bachelor of Design Major in Urban Planning
Bachelor of Fine Arts (Dance)
Bachelor of Fine Arts (Film and Television)
Bachelor of Fine Arts (Music Theatre)
Bachelor of Fine Arts (Screenwriting)
Bachelor of Fine Arts (Visual Art)
Bachelor of Fine Arts Major in Acting
Bachelor of Fine Arts Major in Animation
Bachelor of Fine Arts Major in Design and Production
Bachelor of Fine Arts Major in Theatre
Bachelor of Music (Interactive Composition)
Bachelor of Music (Jazz and Improvisation)
Bachelor of Music (Performance/ Composition/ Musicology/ Ethnomusicology Specialisation)
Bachelor of Science (Extended) Major in Geography
Bachelor of Science Major in Geography
Business and Management (7)
Bachelor of Commerce
Bachelor of Commerce Major in Accounting
Bachelor of Commerce Major in Finance
Bachelor of Commerce Major in Management
Bachelor of Commerce Major in Marketing
Engineering and Technology (7)
Bachelor of Science (Extended) Major in Civil Systems
Bachelor of Science (Extended) Major in Computing and Software Systems
Bachelor of Science (Extended) Major in Data Science
Bachelor of Science (Extended) Major in Electrical Systems
Bachelor of Science (Extended) Major in Mechanical Systems
Bachelor of Science (Extended) Major in Spatial Systems
Bachelor of Science Major in Civil Systems
Bachelor of Science Major in Computing and Software Systems
Bachelor of Science Major in Data Science
Bachelor of Science Major in Electrical Systems
Bachelor of Science Major in Informatics
Bachelor of Science Major in Mechanical Systems
Bachelor of Science Major in Mechatronics Systems
Bachelor of Science Major in Spatial Systems
Life Sciences and Medicine (7)
Bachelor of Agriculture
Bachelor of Agriculture Major in Agricultural Economics
Bachelor of Agriculture Major in Plant and Soil Science
Bachelor of Agriculture Major in Production Animal Science
Bachelor of Arts (Extended) Major in Anthropology
Bachelor of Arts (Extended) Major in Psychology
Bachelor of Arts Major in Anthropology
Bachelor of Arts Major in Psychology
Bachelor of Biomedicine
Bachelor of Biomedicine Major in Biochemistry and Molecular Biology
Bachelor of Biomedicine Major in Bioengineering Systems
Bachelor of Biomedicine Major in Biotechnology
Bachelor of Biomedicine Major in Cell and Developmental Biology
Bachelor of Biomedicine Major in Genetics
Bachelor of Biomedicine Major in Human Nutrition
Bachelor of Biomedicine Major in Human Structure and Function
Bachelor of Biomedicine Major in Immunology
Bachelor of Biomedicine Major in Infection and Immunity
Bachelor of Biomedicine Major in Microbiology
Bachelor of Biomedicine Major in Neuroscience
Bachelor of Biomedicine Major in Pathology
Bachelor of Biomedicine Major in Pharmacology
Bachelor of Biomedicine Major in Physiology
Bachelor of Biomedicine Major in Psychology
Bachelor of Oral Health
Bachelor of Science
Bachelor of Science (Extended)
Bachelor of Science (Extended) Major in Agricultural Science
Bachelor of Science (Extended) Major in Animal Health and Disease
Bachelor of Science (Extended) Major in Animal Science and Management
Bachelor of Science (Extended) Major in Biochemistry and Molecular Biology
Bachelor of Science (Extended) Major in Bioengineering Systems
Bachelor of Science (Extended) Major in Biotechnology
Bachelor of Science (Extended) Major in Cell and Developmental Biology
Bachelor of Science (Extended) Major in Computational Biology
Bachelor of Science (Extended) Major in Ecology and Evolutionary Biology
Bachelor of Science (Extended) Major in Food Science
Bachelor of Science (Extended) Major in Genetics
Bachelor of Science (Extended) Major in Human Structure and Function
Bachelor of Science (Extended) Major in Immunology
Bachelor of Science (Extended) Major in Microbiology and Immunology
Bachelor of Science (Extended) Major in Neuroscience
Bachelor of Science (Extended) Major in Pathology
Bachelor of Science (Extended) Major in Pharmacology
Bachelor of Science (Extended) Major in Physiology
Bachelor of Science (Extended) Major in Plant Science
Bachelor of Science (Extended) Major in Psychology
Bachelor of Science (Extended) Major in Zoology
Bachelor of Science Major in Agricultural Science
Bachelor of Science Major in Animal Health and Disease
Bachelor of Science Major in Animal Science and Management
Bachelor of Science Major in Biochemistry and Molecular Biology
Bachelor of Science Major in Bioengineering Systems
Bachelor of Science Major in Biotechnology
Bachelor of Science Major in Cell and Developmental Biology
Bachelor of Science Major in Computational Biology
Bachelor of Science Major in Ecology and Evolutionary Biology
Bachelor of Science Major in Food Science
Bachelor of Science Major in Forest Science
Bachelor of Science Major in Genetics
Bachelor of Science Major in Human Structure and Function
Bachelor of Science Major in Immunology
Bachelor of Science Major in Microbiology and Immunology
Bachelor of Science Major in Neuroscience
Bachelor of Science Major in Pathology
Bachelor of Science Major in Pharmacology
Bachelor of Science Major in Physiology
Bachelor of Science Major in Plant Science
Bachelor of Science Major in Psychology
Bachelor of Science Major in Zoology
Natural Sciences (7)
Bachelor of Commerce Major in Actuarial Studies
Bachelor of Science (Extended) Major in Chemical Systems
Bachelor of Science (Extended) Major in Chemistry
Bachelor of Science (Extended) Major in Climate and Weather
Bachelor of Science (Extended) Major in Environmental Engineering Systems
Bachelor of Science (Extended) Major in Environmental Science
Bachelor of Science (Extended) Major in Geology
Bachelor of Science (Extended) Major in Marine Biology
Bachelor of Science (Extended) Major in Mathematical Physics
Bachelor of Science (Extended) Major in Mathematics and Statistics
Bachelor of Science (Extended) Major in Physics
Bachelor of Science Major in Chemical Systems
Bachelor of Science Major in Chemistry
Bachelor of Science Major in Climate and Weather
Bachelor of Science Major in Environmental Engineering Systems
Bachelor of Science Major in Environmental Science
Bachelor of Science Major in Geology
Bachelor of Science Major in Marine Biology
Bachelor of Science Major in Mathematical Physics
Bachelor of Science Major in Mathematics and Statistics
Bachelor of Science Major in Physics
Others (7)
Bachelor of Arts Extended
Bachelor of Arts Extended Major in Arabic Studies
Bachelor of Arts Extended Major in History and Philosophy of Science
Bachelor of Arts Extended Major in Indonesian Studies
Bachelor of Arts Extended Major in Islamic Studies
Bachelor of Arts Extended Major in Italian Studies
Bachelor of Arts Extended Major in Linguistics and Applied Linguistics
Bachelor of Arts Extended Major in Politics and International Studies
Social Sciences and Management (7)
Bachelor of Arts (Extended) Major in Criminology
Bachelor of Arts (Extended) Major in Economics
Bachelor of Arts (Extended) Major in Gender Studies
Bachelor of Arts (Extended) Major in Hebrew and Jewish Studies
Bachelor of Arts (Extended) Major in Islamic Studies
Bachelor of Arts (Extended) Major in Media and Communications
Bachelor of Arts (Extended) Major in Politics and International Studies
Bachelor of Arts (Extended) Major in Screen and Cultural Studies
Bachelor of Arts (Extended) Major in Sociology
Bachelor of Arts Major in Asian Studies
Bachelor of Arts Major in Criminology
Bachelor of Arts Major in Economics
Bachelor of Arts Major in Gender Studies
Bachelor of Arts Major in Hebrew and Jewish Studies
Bachelor of Arts Major in Indigenous Studies
Bachelor of Arts Major in Islamic Studies
Bachelor of Arts Major in Media and Communications
Bachelor of Arts Major in Politics and International Studies
Bachelor of Arts Major in Screen and Cultural Studies
Bachelor of Arts Major in Sociology
Bachelor of Commerce Major in Economics
The University of Melbourne offers over 400 postgraduate programs in the following schools and faculties:
Arts and Humanities (6)
Master of Applied Linguistics
Master of Architectural Engineering
Master of Architecture
Master of Art Curatorship
Master of Arts (Advanced Seminar and Shorter Thesis)
Master of Arts (Thesis Only)
Master of Arts and Cultural Management
Master of Contemporary Art
Master of Cultural Materials Conservation
Master of Film and Television
Master of Fine Arts
Master of Geography
Master of Landscape Architecture
Master of Modern Languages Education
Master of Music (Opera Performance)
Master of Music (Orchestral Performance)
Master of Music (Performance Teaching)
Master of Music (Research)
Master of Music Therapy
Master of Producing
Master of Production Design
Master of Production Design for Screen
Master of Property
Master of Screenwriting
Master of TESOL
Master of Theatre (Directing)
Master of Theatre (Dramaturgy)
Master of Theatre (Voice)
Master of Theatre (Writing)
Master of Translation and Interpreting
Master of Urban Design
Master of Urban Planning
Master of Urban and Cultural Heritage
Business and Management (6)
Master of Business Analytics
Master of Commerce (Actuarial Science)
Master of Construction Management
Master of Enterprise
Master of Entrepreneurship
Master of Finance
Master of Finance (Enhanced)
Master of International Business
Master of Management
Master of Management (Accounting and Finance)
Master of Management (Accounting)
Master of Management (Finance)
Master of Management (Marketing)
Master of Marketing
Engineering and Technology (6)
Master of Applied Analytics
Master of Computer Science
Master of Data Science
Master of Energy Systems
Master of Engineering (Biochemical)
Master of Engineering (Biomedical with Business)
Master of Engineering (Biomedical with Business)
Master of Engineering (Chemical with Business)
Master of Engineering (Chemical)
Master of Engineering (Civil with Business)
Master of Engineering (Civil)
Master of Engineering (Electrical with Business)
Master of Engineering (Electrical)
Master of Engineering (Environmental)
Master of Engineering (Mechanical with Aerospace)
Master of Engineering (Mechanical with Business)
Master of Engineering (Mechanical)
Master of Engineering (Mechatronics)
Master of Engineering (Software with Business)
Master of Engineering (Software)
Master of Engineering (Spatial)
Master of Engineering (Structural)
Master of Engineering Management
Master of Engineering Structures
Master of Environmental Engineering
Master of IT Management (Executive)
Master of Information Systems
Master of Information Technology
Life Sciences and Medicine (6)
Doctor of Medicine
Master of Adolescent Health and Wellbeing
Master of Advanced Nursing
Master of Advanced Nursing Practice
Master of Advanced Nursing Practice (Nurse Practitioner)
Master of Advanced Social Work (Research)
Master of Agricultural Sciences
Master of Applied Positive Psychology
Master of Applied Psychology
Master of Biomedical Science
Master of Biostatistics
Master of Biotechnology
Master of Cancer Sciences
Master of Clinical Audiology
Master of Clinical Education
Master of Clinical Optometry
Master of Clinical Research
Master of Clinical Ultrasound
Master of Computational Biology
Master of Creative Arts Therapy
Master of Educational Psychology
Master of Epidemiology
Master of Food Science
Master of Food and Packaging Innovation
Master of Genetic Counselling
Master of Genomics and Health
Master of Health and Human Services
Master of Medicine
Master of Medicine (Radiology)
Master of Narrative Therapy and Community Work
Master of Nursing Science
Master of Primary Health Care
Master of Psychiatry
Master of Psychiatry (Online)
Master of Psychology (Clinical Neuropsychology)
Master of Psychology (Clinical Neuropsychology)/Doctor of Philosophy
Master of Psychology (Clinical Psychology)
Master of Psychology (Clinical Psychology)/Doctor of Philosophy
Master of Public Health
Master of Rehabilitation Science
Master of Science (BioSciences)
Master of Science (Bioinformatics)
Master of Science (Epidemiology)
Master of Social Work
Master of Speech Pathology
Master of Sports Medicine
Master of Sports Rehabilitation
Master of Surgery
Master of Surgical Education
Master of Urban Horticulture
Master of Veterinary Public Health
Master of Veterinary Science
Master of Veterinary Science (Clinical)
Master of Veterinary Studies
Master of Youth Mental Health
Natural Sciences (6)
Master of Actuarial Science
Master of Actuarial Science (Enhanced)
Master of Actuarial Science (Extended)
Master of Ecosystem Management and Conservation
Master of Environment
Master of Environmental Science
Master of Geoscience
Master of Industrial Research (Chemistry)
Master of Science (Chemistry)
Master of Science (Earth Sciences)
Master of Science (Ecosystem Science)
Master of Science (Mathematics and Statistics)
Master of Science (Physics)
Social Sciences and Management (6)
Executive Master of Arts
Master of Advanced Social Work
Master of Applied Econometrics
Master of Banking and Finance Law
Master of Commercial Law
Master of Construction Law
Master of Creative Writing, Publishing and Editing
Master of Criminology
Master of Development Studies
Master of Economics
Master of Education
Master of Education (Research)
Master of Education in Evidence-Based Teaching
Master of Employment and Labour Relations Law
Master of Energy and Resources Law
Master of Environmental Law
Master of Evaluation
Master of Global Competition and Consumer Law
Master of Global Media Communication
Master of Health and Medical Law
Master of Human Rights Law
Master of Instructional Leadership
Master of Intellectual Property Law
Master of International Education (International Baccalaureate)
Master of International Journalism
Master of International Relations
Master of International Tax
Master of Journalism
Master of Law and Development
Master of Laws
Master of Laws (Global Competition and Consumer Law)
Master of Learning Intervention
Master of Management (Human Resources)
Master of Marketing Communications
Master of Private Law
Master of Public Policy and Management
Master of Public and International Law
Master of Publishing and Communications
Master of Social Policy
Master of Supply Chain Management
Master of Tax
Master of Teaching (Early Childhood and Primary)
Master of Teaching (Early Childhood)
Master of Teaching (Primary)
Master of Teaching (Secondary)
Master of Teaching (Secondary) Internship
Master of Tertiary Education (Management)
Executive MBA (2)
Executive Master of Business Administration
Full-Time MBA (2)
Master of Business Administration
Arts and Humanities (3)
Doctor of Philosophy - Arts
Life Sciences and Medicine (3)
Doctor of Clinical Dentistry
Doctor of Dental Surgery
Doctor of Medical Science
Doctor of Optometry
Doctor of Philosophy - Veterinary Science
Doctor of Physiotherapy
Doctor of Veterinary Medicine
Social Sciences and Management (3)
Doctor of Education
Doctor of Philosophy - Education
Doctor of Philosophy - Law
Master of Educational Psychology/Doctor of Philosophy