To be successful, products, brands and services have to be researched, developed, packaged and promoted. While marketing encompasses these activities, at its core it is about creating value and meeting the needs and wants of the consumer. Marketing is people-orientated. It offers careers that are exciting, challenging and rewarding. Because Otago’s courses are broad-based, require independent and collaborative learning and celebrate creative approaches to problem-solving, our graduates leave well equipped to work in a variety of roles. A career in marketing could include: sales management, public relations, brand management, designing new products, planning advertising campaigns, export and international marketing, or analysing market trends.
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COVID-19 Information: The COVID-19 situation is rapidly evolving, and we recommend that all students considering Otago visit the dedicated website for the latest information otago.ac.nz/coronavirus. If you have any questions that are not answered on our COVID-19 page, or questions about your individual circumstances, please contact AskOtago. Founded in 1869, Otago is New Zealand’s first University.In the 150 years since, Otago has prided itself on being a research-led University with an international reputation for excellence. It is ranked 184 in the 2020/21 QS World University Rankings and in the top 100 in 15 subject areas.It first received a Five Stars Plus QS Stars University rating in 2016.Most undergraduate and postgraduate study takes place on the Dunedin campus, but the University also has Schools of Medicine and Health Sciences in Wellington and Christchurch, which are home to many leading medical researchers.Otago offers more than 200 undergraduate and postgraduate programmes across four divisions:Health SciencesSciencesHumanitiesOtago School of BusinessIt also offers a Summer School, Study Abroad and Distance Learning programmes.
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Master of Commerce (MCom) in Marketing
Master of Commerce (MCom) in Marketing
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