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Marketing is everywhere and affects most of what we do. It's about creating value and understanding why people consume what they do. It also considers the consequences of consumption from social, ethical and environmental perspectives.
To successfully market a product or service, you need to understand what influences people's decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don't have to be an extrovert to study Marketing!
We offer a high quality marketing programme, with teaching based on the latest research.
The Master of Commerce (MCom) is a 120-point thesis-only degree. Admission requires a student to be a graduate, normally with a bachelor’s degree and an Honours or Postgraduate Diploma (or equivalent qualification) in the subject, or a related subject, of study proposed. Minimum full-time duration is one year.
The degree is an entry qualification for Doctoral level study (PhD or DBA).
Programme overview
Main Subject
Marketing
Degree
MComm
Study Level
Masters
Study Mode
On Campus
Marketing is everywhere and affects most of what we do. It's about creating value and understanding why people consume what they do. It also considers the consequences of consumption from social, ethical and environmental perspectives.
To successfully market a product or service, you need to understand what influences people's decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don't have to be an extrovert to study Marketing!
We offer a high quality marketing programme, with teaching based on the latest research.
The Master of Commerce (MCom) is a 120-point thesis-only degree. Admission requires a student to be a graduate, normally with a bachelor’s degree and an Honours or Postgraduate Diploma (or equivalent qualification) in the subject, or a related subject, of study proposed. Minimum full-time duration is one year.
The degree is an entry qualification for Doctoral level study (PhD or DBA).
Admission Requirements
80+
6+
50+
105+
169+
24+
Every applicant must have been awarded a bachelor's degree, and an Honours or Postgraduate Diploma in the subject of study proposed or a related subject with an average grade of at least B+ (including at least a B+ for the research component); or have alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).
Admission to the programme shall be subject to the approval of the Pro-Vice-Chancellor (Commerce).
1 Year
Feb
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Commerce (MCom) in Marketing
Dunedin Campus, Dunedin, New Zealand
12 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MComm
Study Level
Masters
Study Mode
On Campus
Marketing is everywhere and affects most of what we do. It's about creating value and understanding why people consume what they do. It also considers the consequences of consumption from social, ethical and environmental perspectives.
To successfully market a product or service, you need to understand what influences people's decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don't have to be an extrovert to study Marketing!
We offer a high quality marketing programme, with teaching based on the latest research.
The Master of Commerce (MCom) is a 120-point thesis-only degree. Admission requires a student to be a graduate, normally with a bachelor’s degree and an Honours or Postgraduate Diploma (or equivalent qualification) in the subject, or a related subject, of study proposed. Minimum full-time duration is one year.
The degree is an entry qualification for Doctoral level study (PhD or DBA).
Programme overview
Main Subject
Marketing
Degree
MComm
Study Level
Masters
Study Mode
On Campus
Marketing is everywhere and affects most of what we do. It's about creating value and understanding why people consume what they do. It also considers the consequences of consumption from social, ethical and environmental perspectives.
To successfully market a product or service, you need to understand what influences people's decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don't have to be an extrovert to study Marketing!
We offer a high quality marketing programme, with teaching based on the latest research.
The Master of Commerce (MCom) is a 120-point thesis-only degree. Admission requires a student to be a graduate, normally with a bachelor’s degree and an Honours or Postgraduate Diploma (or equivalent qualification) in the subject, or a related subject, of study proposed. Minimum full-time duration is one year.
The degree is an entry qualification for Doctoral level study (PhD or DBA).
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Master of Science (MSc) in Clothing and Textile Sciences
Social Sciences and Management (7)
Master of Applied Science (MAppSc) in Statistics
Master of Applied Science (MAppSc) in Statistics
Master of Applied Science (MAppSc) in Sustainable Energy
Master of Applied Science (MAppSc) in Sustainable Energy
Master of Applied Science (MAppSc) in Telecommunications
Master of Applied Science (MAppSc) in Telecommunications
Master of Arts (Coursework) (MA(Coursework)) in Anthropology
Master of Arts (Coursework) (MA(Coursework)) in Anthropology
Master of Arts (Coursework) (MA(Coursework)) in Childhood and Youth Studies
Master of Arts (Coursework) (MA(Coursework)) in Childhood and Youth Studies
Master of Arts (Coursework) (MA(Coursework)) in Communication Studies
Master of Arts (Coursework) (MA(Coursework)) in Communication Studies
Master of Arts (Coursework) (MA(Coursework)) in Education
Master of Arts (Coursework) (MA(Coursework)) in Education
Master of Arts (Coursework) (MA(Coursework)) in Film and Media Studies
Master of Arts (Coursework) (MA(Coursework)) in Film and Media Studies
Master of Arts (Coursework) (MA(Coursework)) in Gender Studies
Master of Arts (Coursework) (MA(Coursework)) in Gender Studies
Master of Arts (Coursework) (MA(Coursework)) in Indigenous Studies
Master of Arts (Coursework) (MA(Coursework)) in Indigenous Studies
Master of Arts (Coursework) (MA(Coursework)) in Pacific Studies
Master of Arts (Coursework) (MA(Coursework)) in Pacific Studies
Master of Arts (Coursework) (MA(Coursework)) in Sociology
Master of Arts (Coursework) (MA(Coursework)) in Sociology
Master of Arts (Thesis) (MA(Thesis)) in Anthropology
Master of Arts (Thesis) (MA(Thesis)) in Anthropology
Master of Arts (Thesis) (MA(Thesis)) in Childhood and Youth Studies
Master of Arts (Thesis) (MA(Thesis)) in Childhood and Youth Studies
Master of Arts (Thesis) (MA(Thesis)) in Communication Studies
Master of Arts (Thesis) (MA(Thesis)) in Communication Studies
Master of Arts (Thesis) (MA(Thesis)) in Development Studies
Master of Arts (Thesis) (MA(Thesis)) in Development Studies
Master of Arts (Thesis) (MA(Thesis)) in Education
Master of Arts (Thesis) (MA(Thesis)) in Education
Master of Arts (Thesis) (MA(Thesis)) in Film and Media Studies
Master of Arts (Thesis) (MA(Thesis)) in Film and Media Studies
Master of Arts (Thesis) (MA(Thesis)) in Gender Studies
Master of Arts (Thesis) (MA(Thesis)) in Gender Studies
Master of Arts (Thesis) (MA(Thesis)) in Human Services
Master of Arts (Thesis) (MA(Thesis)) in Human Services
Master of Arts (Thesis) (MA(Thesis)) in Indigenous Development / He Kura Matanui
Master of Arts (Thesis) (MA(Thesis)) in Indigenous Development / He Kura Matanui
Master of Arts (Thesis) (MA(Thesis)) in Pacific Studies
Master of Arts (Thesis) (MA(Thesis)) in Pacific Studies
Master of Arts (Thesis) (MA(Thesis)) in Peace and Conflict Studies
Master of Arts (Thesis) (MA(Thesis)) in Peace and Conflict Studies
Master of Arts (Thesis) (MA(Thesis)) in Politics
Master of Arts (Thesis) (MA(Thesis)) in Politics
Master of Arts (Thesis) (MA(Thesis)) in Sociology
Master of Arts (Thesis) (MA(Thesis)) in Sociology
Master of Arts (Thesis) (MA(Thesis)) in Statistics
Master of Arts (Thesis) (MA(Thesis)) in Statistics
Master of Business (MBus) In Tourism
Master of Business (MBus) In Tourism
Master of Commerce (MCom) in Tourism
Master of Commerce (MCom) in Tourism
Master of Education and Learning (MEdLn)
Master of Education and Learning (MEdLn)
Master of Higher Education (MHEd)
Master of Higher Education (MHEd)
Master of Indigenous Studies (MIndS)
Master of Indigenous Studies (MIndS)
Master of International Development and Planning (MIDP)
Master of International Development and Planning (MIDP)
Master of International Studies (MIntSt)
Master of International Studies (MIntSt)
Master of Laws (LLM)
Master of Laws (LLM)
Master of Peace and Conflict Studies (MPCS)
Master of Peace and Conflict Studies (MPCS)
Master of Politics (MPols)
Master of Politics (MPols)
Master of Public Health (MPH)
Master of Public Health (MPH)
Master of Science (MSc) in Statistics
Master of Science (MSc) in Statistics
Master of Science (MSc) in Sustainable Energy
Master of Science (MSc) in Sustainable Energy
Master of Social Work (MSW)
Master of Social Work (MSW)
Master of Social and Community Work (Applied) (MSCW(Applied))
Master of Social and Community Work (Applied) (MSCW(Applied))
Master of Sport Development and Management (MSpDM)
Master of Sport Development and Management (MSpDM)
Master of Teaching and Learning (MTchgLn)
Master of Teaching and Learning (MTchgLn)
Arts and Humanities (6)
Doctor of Musical Arts (DMA)
Doctor of Musical Arts (DMA)
PhD in Arts
PhD in Arts
PhD in Languages and Cultures
PhD in Languages and Cultures
PhD in Music
PhD in Music
PhD in Surveying
PhD in Surveying
PhD in Theology
PhD in Theology
Business and Management (6)
Doctor of Business Administration (DBA)
Doctor of Business Administration (DBA)
PhD in Commerce
PhD in Commerce
Engineering and Technology (6)
PhD in Computer Science
PhD in Computer Science
Life Sciences and Medicine (6)
Doctor of Clinical Dentistry (DClinDent)
Doctor of Clinical Dentistry (DClinDent)
PhD in Dentistry
PhD in Dentistry
PhD in Health Sciences
PhD in Health Sciences
PhD in Pharmacy
PhD in Pharmacy
PhD in Science
PhD in Science
Natural Sciences (6)
PhD in Geography
PhD in Geography
PhD in Mathematics
PhD in Mathematics
Social Sciences and Management (6)
Doctor of Education (EdD)
Doctor of Education (EdD)
PhD in Law
PhD in Law