12 monthsProgramme duration
FebStarting Month
Programme overview
Main Subject
Marketing
Degree
MComm
Study Level
Masters
Study Mode
On Campus
Marketing is everywhere and affects most of what we do. It's about creating value and understanding why people consume what they do. It also considers the consequences of consumption from social, ethical and environmental perspectives.
To successfully market a product or service, you need to understand what influences people's decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don't have to be an extrovert to study Marketing!
We offer a high quality marketing programme, with teaching based on the latest research.
The Master of Commerce (MCom) is a 120-point thesis-only degree. Admission requires a student to be a graduate, normally with a bachelor’s degree and an Honours or Postgraduate Diploma (or equivalent qualification) in the subject, or a related subject, of study proposed. Minimum full-time duration is one year.
The degree is an entry qualification for Doctoral level study (PhD or DBA).
Programme overview
Main Subject
Marketing
Degree
MComm
Study Level
Masters
Study Mode
On Campus
Marketing is everywhere and affects most of what we do. It's about creating value and understanding why people consume what they do. It also considers the consequences of consumption from social, ethical and environmental perspectives.
To successfully market a product or service, you need to understand what influences people's decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don't have to be an extrovert to study Marketing!
We offer a high quality marketing programme, with teaching based on the latest research.
The Master of Commerce (MCom) is a 120-point thesis-only degree. Admission requires a student to be a graduate, normally with a bachelor’s degree and an Honours or Postgraduate Diploma (or equivalent qualification) in the subject, or a related subject, of study proposed. Minimum full-time duration is one year.
The degree is an entry qualification for Doctoral level study (PhD or DBA).
Admission Requirements
- Every applicant must have been awarded a bachelor's degree, and an Honours or Postgraduate Diploma in the subject of study proposed or a related subject with an average grade of at least B+ (including at least a B+ for the research component); or have alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).
- Admission to the programme shall be subject to the approval of the Pro-Vice-Chancellor (Commerce).
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
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