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Data and analytics play a bigger role in the world of sport than ever before. From athlete recruitment to business strategy, data is now key to almost every aspect of the sport business landscape. Estimates suggest the UK sports analytics market will grow in value from around £63 million in 2025 to over £600 million by 2035. This rapid growth represents a great opportunity for experts who understand how data can supercharge success in all aspects of sport. (Source: Market Research Future, 2025). Learn technical skills from recognised experts Stirling’s MSc Sport Business Analytics course prepares you for this exciting field. You’ll be taught by a combination of experts from our business school, computing science and leading thinkers in sport. Learn from those who have established Stirling as Scotland’s University for Sporting Excellence. Our Sport Business Analytics course is suitable for applicants who have a passion for sport but may not have a background in coding. We'll teach you the relevant technical skills employers are looking for. You’ll learn:
how analytics can benefit many areas of sport: from success on the pitch to smart strategies on the business front;
practical applications for your skills - get hands-on with real datasets, case studies and industry projects;
the technical know-how employers want. Gain practical expertise in Python and R;
how to tackle an industry challenge, with potential opportunities to work with an industry partner.
Programme overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Data and analytics play a bigger role in the world of sport than ever before. From athlete recruitment to business strategy, data is now key to almost every aspect of the sport business landscape. Estimates suggest the UK sports analytics market will grow in value from around £63 million in 2025 to over £600 million by 2035. This rapid growth represents a great opportunity for experts who understand how data can supercharge success in all aspects of sport. (Source: Market Research Future, 2025). Learn technical skills from recognised experts Stirling’s MSc Sport Business Analytics course prepares you for this exciting field. You’ll be taught by a combination of experts from our business school, computing science and leading thinkers in sport. Learn from those who have established Stirling as Scotland’s University for Sporting Excellence. Our Sport Business Analytics course is suitable for applicants who have a passion for sport but may not have a background in coding. We'll teach you the relevant technical skills employers are looking for. You’ll learn:
how analytics can benefit many areas of sport: from success on the pitch to smart strategies on the business front;
practical applications for your skills - get hands-on with real datasets, case studies and industry projects;
the technical know-how employers want. Gain practical expertise in Python and R;
how to tackle an industry challenge, with potential opportunities to work with an industry partner.
Admission Requirements
12 Months
Sep
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
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MSc Sport Business Analytics
Stirling Campus, Stirling, United Kingdom
12 monthsProgramme duration
SepStarting Month
Programme overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Estimates suggest the UK sports analytics market will grow in value from around £63 million in 2025 to over £600 million by 2035. This rapid growth represents a great opportunity for experts who understand how data can supercharge success in all aspects of sport. (Source: Market Research Future, 2025).
Learn technical skills from recognised experts
Stirling’s MSc Sport Business Analytics course prepares you for this exciting field. You’ll be taught by a combination of experts from our business school, computing science and leading thinkers in sport. Learn from those who have established Stirling as Scotland’s University for Sporting Excellence.
Our Sport Business Analytics course is suitable for applicants who have a passion for sport but may not have a background in coding. We'll teach you the relevant technical skills employers are looking for.
You’ll learn:
Programme overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Estimates suggest the UK sports analytics market will grow in value from around £63 million in 2025 to over £600 million by 2035. This rapid growth represents a great opportunity for experts who understand how data can supercharge success in all aspects of sport. (Source: Market Research Future, 2025).
Learn technical skills from recognised experts
Stirling’s MSc Sport Business Analytics course prepares you for this exciting field. You’ll be taught by a combination of experts from our business school, computing science and leading thinkers in sport. Learn from those who have established Stirling as Scotland’s University for Sporting Excellence.
Our Sport Business Analytics course is suitable for applicants who have a passion for sport but may not have a background in coding. We'll teach you the relevant technical skills employers are looking for.
You’ll learn:
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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