Bachelor of Commerce Major in Marketing 36 months Undergraduate Programme By The University of Melbourne |TopUniversities
Subject Ranking

# =31QS Subject Rankings

Programme Duration

36 monthsProgramme duration

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

BComm

Study Level

Undergraduate

Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. Marketing allows you to manage a brand and contribute to an organisation’s business strategy. A major in marketing will provide you with the tools and skills you need to build relationships with your audience. You will learn how to research and evaluate market opportunities. You will learn how to create compelling value propositions for customers. We will teach you how to design products and communication campaigns that will engage and excite customers. And you will see the importance of putting the customer at the centre of everything the organisation does.

Programme overview

Main Subject

Marketing

Degree

BComm

Study Level

Undergraduate

Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. Marketing allows you to manage a brand and contribute to an organisation’s business strategy. A major in marketing will provide you with the tools and skills you need to build relationships with your audience. You will learn how to research and evaluate market opportunities. You will learn how to create compelling value propositions for customers. We will teach you how to design products and communication campaigns that will engage and excite customers. And you will see the importance of putting the customer at the centre of everything the organisation does.

Admission Requirements

79+
6+
176+
58+
36+
1380+
94+

Scholarships

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