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Our MSc International Marketing programme provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing affects everyday life. The programme has been specifically designed to meet the current and emerging demands of the industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.
During the master’s programme, you’ll develop knowledge to define and explain key marketing and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing issues and problems. You’ll critically evaluate the role of marketing within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. You’ll develop problem-solving skills for various marketing and international marketing scenarios and generate strategic options for resolving such problems.
Each course will equip you with highly employable expertise and skills across marketing. You’ll have the opportunity to choose two optional courses – from strategic innovation management, the legal context or marketing, entrepreneurship and creativity, managing diversity in business, social media marketing, heritage and cultural marketing, and contemporary business technology – to customise your learning and develop your specific marketing interests. Your international marketing dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing topic, which is of interest to you.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Our MSc International Marketing programme provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing affects everyday life. The programme has been specifically designed to meet the current and emerging demands of the industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.
During the master’s programme, you’ll develop knowledge to define and explain key marketing and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing issues and problems. You’ll critically evaluate the role of marketing within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. You’ll develop problem-solving skills for various marketing and international marketing scenarios and generate strategic options for resolving such problems.
Each course will equip you with highly employable expertise and skills across marketing. You’ll have the opportunity to choose two optional courses – from strategic innovation management, the legal context or marketing, entrepreneurship and creativity, managing diversity in business, social media marketing, heritage and cultural marketing, and contemporary business technology – to customise your learning and develop your specific marketing interests. Your international marketing dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing topic, which is of interest to you.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.
Admission Requirements
6+
2.7+
A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
MSc International Marketing
Heriot-Watt University Edinburgh, Edinburgh, United Kingdom
12 monthsProgramme duration
24,176 GBPTuition Fee/year
11Scholarships
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
During the master’s programme, you’ll develop knowledge to define and explain key marketing and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing issues and problems. You’ll critically evaluate the role of marketing within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. You’ll develop problem-solving skills for various marketing and international marketing scenarios and generate strategic options for resolving such problems.
Each course will equip you with highly employable expertise and skills across marketing. You’ll have the opportunity to choose two optional courses – from strategic innovation management, the legal context or marketing, entrepreneurship and creativity, managing diversity in business, social media marketing, heritage and cultural marketing, and contemporary business technology – to customise your learning and develop your specific marketing interests. Your international marketing dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing topic, which is of interest to you.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
During the master’s programme, you’ll develop knowledge to define and explain key marketing and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing issues and problems. You’ll critically evaluate the role of marketing within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. You’ll develop problem-solving skills for various marketing and international marketing scenarios and generate strategic options for resolving such problems.
Each course will equip you with highly employable expertise and skills across marketing. You’ll have the opportunity to choose two optional courses – from strategic innovation management, the legal context or marketing, entrepreneurship and creativity, managing diversity in business, social media marketing, heritage and cultural marketing, and contemporary business technology – to customise your learning and develop your specific marketing interests. Your international marketing dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing topic, which is of interest to you.
You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
The Hoogenboom Scholarship
Value
100% tuition fee waiver
Deadline
26 Apr 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
IMechE Scholarships (for Mechanical Engineers)
Value
$21800
Deadline
31 Aug 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
The Island Scholarship Programme - Orkney Campus (UK) (International)
Value
100% tuition fee waiver
Deadline
31 Mar 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Postgraduate European Union Scholarship
Value
$5000
Deadline
31 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Norway Early Bird Scholarship
Value
$6000
Deadline
1 May 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
International Merit Scholarship
Value
$2000
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Heriot-Watt University Expenses Bursary
Value
$525
Deadline
31 Aug 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Heriot-Watt Sports Scholarships
Value
25% tuition fee waiver
Deadline
31 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Heriot-Watt Actuarial Scholarship For Academic Excellence
Value
20% tuition fee waiver
Deadline
30 May 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Americas and Europe (Non-EU) Scholarship
Value
$5000
Deadline
15 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Alumni Discount Scheme
Value
20% tuition fee waiver
Deadline
31 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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