48 monthsProgramme duration
20,080 GBPTuition Fee/year
4Scholarships
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MA
Study Level
Undergraduate
Study Mode
On Campus
The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.
Throughout our Marketing degree, your learning will focus on three central themes that we believe will be key for future marketing professionals:
- Global marketing
- Digital marketing
- Sustainable marketing
The Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.
During this hands-on degree, you’ll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. You’ll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. You’ll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, you’ll develop personal abilities in teamwork, communication, and presentation.
Each specialist course included in the programme will equip you with highly employable expertise and skills in marketing, from fundamentals of marketing to global strategic marketing, consumer behaviour, and integrated marketing communications. You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to thrive in both academic study and the professional practice of marketing.
Programme overview
Main Subject
Marketing
Degree
MA
Study Level
Undergraduate
Study Mode
On Campus
The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.
Throughout our Marketing degree, your learning will focus on three central themes that we believe will be key for future marketing professionals:
- Global marketing
- Digital marketing
- Sustainable marketing
The Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.
During this hands-on degree, you’ll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. You’ll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. You’ll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, you’ll develop personal abilities in teamwork, communication, and presentation.
Each specialist course included in the programme will equip you with highly employable expertise and skills in marketing, from fundamentals of marketing to global strategic marketing, consumer behaviour, and integrated marketing communications. You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to thrive in both academic study and the professional practice of marketing.
Admission Requirements
Standard entry requirements
- Highers AABB (over two sittings)
- A-Levels BBC
- International Baccalaureate 29 points
- BTEC Extended Diploma DMM
- HNC B in graded unit
- HND BB
- Please check that you meet our University-wide National 5/GCSE (or equivalent) English and Maths requirements.
Minimum entry requirements *
- Highers BBBC (over two sittings)
- A-Levels BCC
- International Baccalaureate 29 points
- BTEC Extended Diploma MMM
- HNC B in graded unit
- HND BC / CB
Tuition fees
Domestic
International
Scholarships
IMechE Scholarships (for Mechanical Engineers)
Value
$21800
Deadline
31 Aug 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Heriot-Watt University Expenses Bursary
Value
$525
Deadline
31 Aug 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Value
25% tuition fee waiver
Deadline
31 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
IMechE Scholarships (for Mechanical Engineers)
Value
$218000
Deadline
31 Aug 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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