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This full-time course in Fashion Management & Brand Strategies is a strategic and market-oriented blend of the main perspectives in fashion management, covering fashion marketing, brand management, industrial economics, business analytics, project management, finance, digital transformation, design thinking, ESG, management control and business planning. Fashion is an industry in constant evolution, therefore both time-tested and contemporary brand and corporate strategies are analysed in order to achieve business goals. Participants learn brand marketing and business planning strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance. Fashion management professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on brand strategy, marketing, corporate branding, innovation management and business planning. As a result, they need to possess a thorough knowledge of the fashion panorama and the various business models, industries a critical success factors in global fashion markets and industries. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion.
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
This full-time course in Fashion Management & Brand Strategies is a strategic and market-oriented blend of the main perspectives in fashion management, covering fashion marketing, brand management, industrial economics, business analytics, project management, finance, digital transformation, design thinking, ESG, management control and business planning. Fashion is an industry in constant evolution, therefore both time-tested and contemporary brand and corporate strategies are analysed in order to achieve business goals. Participants learn brand marketing and business planning strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance. Fashion management professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on brand strategy, marketing, corporate branding, innovation management and business planning. As a result, they need to possess a thorough knowledge of the fashion panorama and the various business models, industries a critical success factors in global fashion markets and industries. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Fashion Management & Brand Strategies
Milano • The School of Fashion, Milan, Italy
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Fashion management professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on brand strategy, marketing, corporate branding, innovation management and business planning. As a result, they need to possess a thorough knowledge of the fashion panorama and the various business models, industries a critical success factors in global fashion markets and industries. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion.
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Fashion management professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on brand strategy, marketing, corporate branding, innovation management and business planning. As a result, they need to possess a thorough knowledge of the fashion panorama and the various business models, industries a critical success factors in global fashion markets and industries. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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